When we at GoingClear work on B2B website redesign & development projects, UX research is a key project phase to work on & deliver prior to the high-fidelity design phase beginning. Not all website project require a deep dive into UX research, but for larger B2B and enterprise websites or complex user journeys that need that validation, we deliver the proper UX research to document.
From information architecture, screen wireframes, interaction models and delivering for the right personas to developing thoughtful customer(user) journey maps that display the entire end to end process, our B2B website projects turn out that much better in an evolved and conversion-driven website that’s ready to support sales & marketing initiatives. Then with the journeys mapped, into the UI design & build phase we go with modern, fresh and clear design!
You are working through a B2B website redesign & dev project and need UX research
You have an existing web app that is dated and needs a fresh new modernized UI design
You went through a rebrand and want your web app product to be consistent
You have a new web app based startup & need the initial UI design to support your vision. Optional support to deliver coded HTML/CSS files
HelloTeam is an employee retention platform that works with the world’s most innovative organizations, from start-ups to Fortune 1000 companies, that recognize the value of an engaged, connected, and inspired workforce.
Novanta is a trusted technology partner to medical and industrial OEMs (original equipment manufacturers), with deep proprietary expertise in photonics, vision, and precision motion technologies. We engineer mission-critical core components and subsystems that deliver extreme precision and performance, enabling our customers to improve productivity, to achieve breakthrough performance, and to enhance people’s lives.
Fabreeka is a global leader in vibration isolation and shock control solutions. The company created the industry-standard elastomeric pad in 1936, and they’ve built on that success with innovative new products in every generation. This is a legendary brand with over 100 years at the cutting edge of vibration-control technology.
By 2025, Fabreeka’s website was beginning to show its age. Company leadership reached out to GoingClear for help with a comprehensive website redesign. There was a catch: The new site would have to be completed in just six weeks.
Fabreeka’s WordPress site was suffering from years of improvised growth. Dated design and poor functionality chased off prospects before they could convert. Meanwhile, ad hoc backend architecture was creating unnecessary work for the marketing and IT teams.
Specific website challenges included:
Fabreeka’s website simply wasn’t delivering for website users or staff. It was limiting growth. Company leaders saw the potential for strong returns on investment with a comprehensive redesign.
Fabreeka needed specialists in B2B web design & development for manufacturing & industrial website rebuilds. The ideal partner would show demonstrated expertise in complex WordPress builds, multilingual web development, and HubSpot integration.
After researching options, Fabreeka contacted GoingClear, a B2B web design & development expert firm and Hubspot Agency Solutions Partner with over 25 years of experience in B2B website projects.
A community built on a strong foundation. Disciplined, Confidence, Patience and Empowered are just some of the words to describe this community – “BFF”, Boxing For Fitness is growing to the largest and best brand in this one of a kind industry. Creating the largest community and unifying a culture that has grown around the world.
What an exciting startup company to work with. With Boxing For Fitness, big goals, a strong background and history within the industry, and a fantastic team and board of advisers. If you want to know what Boxing For Fitness is… think CrossFit or Zumba, but for Boxing and the boxing industry. Here is a short highlights video for the project, too. With Boxing For Fitness officially trademarked, they needed an impressive, highly credible website interface design from the front-facing public pages to the back-end logged-in dashboard user interface areas for their three types of users, which are gyms, trainers, and individuals. By focusing on proper discovery, planning, and design, we achieved website credibility, according to Stanford University, through high-end design. In addition to the visual design, they needed a stable, scalable back-end and a CMS (Content Management System) to support this build. The end result was a mobile/tablet/desktop, responsive, Bootstrap-friendly approach using a Progressive Web App development framework with browser push notifications, geolocation, registration, eCommerce, sign-in, discounts for specific member types, and more. In addition, as we helped them launch their new progressive web app, we also provided our video production services to create a docu-style brand video to help brand their story and connect with their audience as there are so many web apps out there nowadays with little or no branding, so we wanted to help set Boxing For Fitness apart from the pack and maximize their digital presence. Watch a short video below for a summary of this web app project, as well as the video we produced for BFF, too! In addition, we designed associated marketing collateral print designs, trifolds, certificate design, one-sheets, postcards, and more.
“The experience was awesome. I've worked with other web developers before and I can really tell the difference in the professionalism, constant care of our web app to make it better, to make sure it was exactly what I wanted. I realy enjoyed the experience and I highly recommend GoingClear.”
Expert AI, a publicly traded company in Italy and with 20 years in the business specializes in empowering organizations to transform data into knowledge and insight through its deep understanding of complex language. Their vision is to make anyone an expert with simple, powerful AI tools that capture the value of natural language and their mission is to create technology that transforms language into knowledge and insight. Expert AI works with some of the largest organizations and government agencies throughout Europe, the Americas and the Middle East.
B2B SaaS Web App Dashboard and Internal Screens
Ideally, the answer is yes within the lens of letting us validate & document your user journeys as clear as we can before we move into the high-fidelity design phase. But then to note that if you already have your journeys documented or it’s a rather simple B2B website that has a small sitemap & navigation, then sometimes it can work where we take your intel and artificats that you already have as opposed to running net new UX discovery workshops.
We integrate UX research on B2B or enterprise website redesign & development projects and or custom web app design & development projects.
The main type of UI projects we work on are typically web application UI screens and views. Web app based product UI is what we lead with, then after that, native mobile app screens are secondary. Note that for when we are working on web app UI product design, we are also designing for mobile web UI as well. Typically, we design within the Bootstrap grid system which typically works well by default for not just desktop, but for laptop, iPad and mobile screens as well.
Great, you might know your product best and definitely better than us, so if you already have the research or know what you’d like, then we can simply move right into the UI phase where we are designing the user interface with the right widgets, notifications and elements that want for your users.
Yes! We enjoy working on UI design for progressive web apps. Essentially it’s almost the same as designing Product UI for web apps, but there can be more considerations for some of the additional functionality that a PWA offers.
