Novanta Photonics

Enterprise B2B Web Design & Development

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About Novanta Photonics

Novanta is a trusted technology partner to medical and industrial OEMs (original equipment manufacturers), with deep proprietary expertise in photonics, vision and precision motion technologies. We engineer mission-critical core components and subsystems that deliver extreme precision and performance, enabling our customers to improve productivity, to achieve breakthrough performance and to enhance people’s lives.

How GoingClear Helped

This enterprise website design project for client Novanta Photonics started with them looking for a partner in the B2B web design and development space that would work closely with them to design and develop their new large lead-gen focused website. One of the challenges with build was that Novanta Photonics acquired four different well known brands in their space that came with their own websites and complex product catalogs as well as each had their own SEO domain authority that needed to be preserved and carried over. Working through this project from the hefty sitemap planning & information architecture phase to the web design phase went well and stayed on track.  The web development coding phase took time to optimize their dynamic content, advanced product catalog flow and ability to edit different components while all in a WordPress CMS. The website also had to support easy integration of Salesforce & and Pardot embedded forms. As their website was launched, website admin training was completed and SEO domain authority was preserved, we then continued to work through B2B SEO marketing monthly to continue to strengthen their website presence in search and rank for key terms and phrases that helped lead gen efforts.