Global B2B Manufacturing Website Redesign with HubSpot Integration

Fabreeka

Fabreeka

Fabreeka is a global leader in vibration isolation and shock control solutions. The company created the industry-standard elastomeric pad in 1936, and they’ve built on that success with innovative new products in every generation. This is a legendary brand with over 100 years at the cutting edge of vibration-control technology.      

 

By 2025, Fabreeka’s website was beginning to show its age. Company leadership reached out to GoingClear for help with a comprehensive website redesign. There was a catch: The new site would have to be completed in just six weeks.  

 

The Challenge: An Outdated Site With Compounding Pain Points

Fabreeka’s WordPress site was suffering from years of improvised growth. Dated design and poor functionality chased off prospects before they could convert. Meanwhile, ad hoc backend architecture was creating unnecessary work for the marketing and IT teams. 

 

Specific website challenges included: 

  • A dated look. Old-fashioned design didn’t reflect the brand’s innovative quality.
  • Unthoughtful information architecture. Ad hoc backend design led to duplicate data entry and other content-management headaches, as well as friction-heavy user journeys for website visitors, resulting in low completion rates.
  • Limited product filtering. Poor search functionality stood in the way of would-be prospects.
  • Technical SEO problems. Indexing issues caused Google Search Console errors and reduced search visibility.  
  • Poor content organization. Blogs were on a subdomain. Search engines can treat these as entirely different websites, limiting the impact of content marketing and creating SEO challenges.    
  • Buggy multilingual content. UX issues affected high-value sales regions.
  • Underused HubSpot integrations. The site wasn’t getting the most from its HubSpot marketing features. 

Fabreeka’s website simply wasn’t delivering for website users or staff. It was limiting growth. Company leaders saw the potential for strong returns on investment with a comprehensive redesign. 

 

Fabreeka needed specialists in B2B web design & development for manufacturing & industrial website rebuilds. The ideal partner would show demonstrated expertise in complex WordPress builds, multilingual web development, and HubSpot integration.

 

After researching options, Fabreeka contacted GoingClear, a B2B web design & development expert firm and Hubspot Agency Solutions Partner with over 25 years of experience in B2B website projects.   

The Solution: A Modern B2B Website in Just 5.5 Weeks

The Fabreeka team needed a fresh, modernized B2B website, and they needed it to launch in less than six weeks. Our first order of business was to ensure the timeline was feasible. That would require an incredibly strong partnership, with full buy-in from all stakeholders. 

We started with a frank conversation: To meet aggressive deadlines, our team would require quick, consolidated feedback. Communication would need to be clear and frequent, with two huddle meetings per week to keep the project moving forward at an appropriate clip.

The Fabreeka team delivered on all counts. While GoingClear’s proven workflows set the stage for a successful sprint, the client’s dedication made that success possible. Together, we designed, developed, and launched an updated B2B website ahead of deadline, with less than six weeks from consultation to launch.  

The updated Fabreeka website included the following solutions: 

  • Contemporary visual design. Crisp graphics reflect Fabreeka’s cutting-edge technology.  
  • An organized backend. We identified the flaws in the information architecture and built a new structure to remove them. No more duplicate work for admins. 
  • New filtering and search. Now, searchers can find the solutions they need with a single click. 
  • SEO optimization. We corrected technical signals and consolidated content to improve visibility using a modern B2B SEO framework. 
  • New multilingual views. We fixed bugs — and added a whole new language, managing a complex hybrid translation project on a compressed timeline. 
  • Optimized HubSpot automation. We introduced powerful new HubSpot marketing automation with integrated forms, CTAs, and non-flex modules. 

To complete the project on such a short timeline, we relied on our quarter-century of experience in B2B website design projects. We’ve spent decades understanding what makes a reliable WordPress implementation. We’ve also developed unique expertise in the thoughtful information architectures that make life easy for admins and users alike.  

The Results: More Than Doubling Conversion Rates

90 days after launch, Fabreeka’s website shows a 69% increase in organic search sessions compared to 90 days prior to launch. The company has seen a 394% increase in AI SEO referrals. And the new website’s conversion rate increased by 107%, year over year. 

GoingClear continues to support Fabreeka in an ongoing partnership. We provide B2B SEO strategy & support, along with LLM visibility, ensuring higher, sustained conversion rates. We track improved traffic — and watch conversions increase as a result. 

With our newly developed expertise in Fabreeka’s brand and products, we’re also uniquely situated to help with the company’s 100+ page print catalog. We provide design and layout assistance to create a consistent brand experience across channels, from digital to print.  

Could your B2B manufacturing website use a redesign like Fabreeka’s? Contact GoingClear today to discuss the possibilities. 

Metrics

*The metrics below are based on comparing 90 days prior to the website launch date with the 90 days after launch.

Key Metric 1 of 3

69% increase in organic search sessions*

Key Metric 2 of 3

394% increase in AI SEO referrals*

Key Metric 3 of 3

107% website conversion rate increase YoY 6-month period

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