Welcome to Clear Bytes

Our GoingClear Interactive blog packed with news and tips on branding, websites, web apps, digital marketing, seo, advertising and more.

Latest Posts

Why Every SMB Needs a Website in 2018

Did you know that as many as 97 percent of consumers search for products and services using the Internet? What does that mean for the owners of small and midsize businesses? It means you should get a website if you...

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Did You Know? We Are Google Analytics Certified!

We recently completed the Google Analytics Individual Qualification (IQ). Google Analytics is an analytics service offered by Google that tracks and reports website traffic. It’s the most widely used web analytics service on the Internet! The IQ is a demonstration of...

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New eBook Alert! Turn Your Website into a Lead Machine

We know it’s been awhile since you’ve seen an eBook from us here at GCI! But we are happy to announce and bring to you our newest eBook, Turn Your Website into a Lead Machine. It’s free to download so...

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Evergreen Content: A Content Marketer’s Best Friend

If you’re involved with content marketing, blogging, SEO or Internet marketing in any way, you’ve probably heard the term “evergreen content.” While the phrase may bring images of lush forests of green trees to mind, the term has nothing to...

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Digital Marketing Strategy & Lead Generation: Ensuring ROI from Digital

In order to be successful in today’s connected business environment, it’s essential for companies across industries to have a solid plan in place for online marketing. Even if you don’t conduct business online, you still need to have an Internet...

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7 Effective Strategies for Ranking in the Local Pack

Increasingly, consumers are using the Internet to find local businesses. This is particularly true when it comes to people searching for things on their mobile devices. If you own or manage a business, this is a positive trend because local...

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Did You Know? We Have a Free SEO Report Card Tool!

Have you ever been curious about your businesses SEO strength, or lack-there-of? Don’t wonder any longer! Use our free SEO Report Card tool to see how well your website is performing. Why SEO Is So Important Google Search processes 40,000...

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Understanding the Questions Your Audience Is Asking

Have you ever watched an interview and realized there was a huge disconnect between what an interviewer asked and the answer an interviewee rendered? While a question that seems disjointed from the resultant response may occasionally be chalked up to...

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Introducing the Relaunch of GoingClear Interactive

A Modern Website for a Forward Thinking Digital Agency Part 1: The Website  |  Part 2: The Agency YOUR CHALLENGES. OUR SOLUTIONS.GoingClear Interactive was founded in 2001 on the principal of being the clearest way to the web for companies that wanted...

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Finding Your Audience on Social Media

When it comes to digital marketing, it can be difficult for small and midsize businesses to compete with their larger competitors, particularly if those larger competitors have been around longer than your business. While you may be investing money in...

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Excited to be Named a Leading Boston Digital Agency

Thanks Clutch-Firms that deliver! We are excited to be named a leading Boston Digital Agency here at GoingClear Interactive. We’ll continue to deliver excellence to each and every client and project we work with.

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Why Understanding the Customer Journey is Essential to Good Web Design

Whether you work in WordPress development exclusively or you use other platforms for website development, it’s essential for you to be intimately familiar with the customer journey. Why is that the case? Because understanding the customer journey can enable you...

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How Will Google’s Change to a Mobile-First Index Affect Organic Rankings?

It’s only natural to get nervous when Google prepares for a major algorithm update because even a minor change has the chance to influence where your website lands in search engine results pages. A small change may even require you...

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Calculating the ROI of Your New Website

Many business owners will agree that they want the things they spend money on to yield a positive return on their investment. While that obviously includes the investments they make in things like inventory, it should also include the money...

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Is Your Digital Strategy Holding You Back?

Many business owners understand the inherent value of having an online presence in today’s connected society. That’s why savvy entrepreneurs have set up a website, Facebook and LinkedIn pages, a Twitter stream, a blog and maybe even a YouTube channel...

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Is Traditional SEO Dead? How Content Marketing Has Changed the Industry

Things have changed a lot over the past 25 – 30 years. In 1992, there were approximately one million machines online. Now, more than 23.1 billion devices are connected to the Internet. By 2025, the number of devices that are...

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Does Your Website Design Align with Your Brand?

When it comes to branding, everything that represents your company in any way, shape or form matters. Your product packaging matters. Your letterhead matters. Your advertisements matter. As you would expect, your website matters, too. All of these things and...

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How Small Business Can Compete Against Larger Companies in PPC

Do you own or manage a small business? If so, you may be wondering how you can compete against larger companies and big brands. While you might be intimidated to try to compete against bigger rivals and established brands, you...

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10 Design Trends to Incorporate into Your Web Development Efforts

In today’s business environment, it’s crucial for your digital assets to engage your customers. And this certainly is the case when it comes to your website. It doesn’t matter if you write an awesome article or you sell the very...

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5 Web Design Strategies for Lead Generation

In today’s increasingly connected world, you no longer compete with businesses located down the street exclusively. You now compete with businesses located all over the globe. While connectivity makes things more competitive, it also enables you to generate leads from...

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