SEO March 30, 2020
How Often Should I Audit My Website?
If you ask your smart assistant how often Google changes its search algorithm, you might be surprised by what you learn. Looking over historical data, you’ll see that Google adjusts its algorithm at least several hundred times in a given...
Company News & Events March 19, 2020
What Does Your Coronavirus Web Strategy Look Like?
It was only a few weeks ago that my team and I were talking with new clients about the best way to take advantage of the soaring economy to reach new customers. Now, many of the same business owners and...
SEO March 15, 2020
Why Your Web Design and SEO Teams Need to Work Together
If you ask multiple people what makes one website more successful than another one, the number of answers you get might be the same as the number of individuals you ask. Although that’s a possibility, two things are often cited...
Digital Marketing February 26, 2020
To PPCify Or Not To PPCify?
What is GoingClear talking about with the term, “PPCify?” Basically, we want to deliver you qualified leads through digital marketing leveraging pay-per-click. Get your brand name or key terms and phrases that are important to your business at the top...
Content Marketing February 19, 2020
How Does Content Marketing Compare to Inbound Marketing?
Content Marketing and Inbound Marketing are similar in nature where they both rely heavily on content. Where they differ is that essentially, content marketing is just one piece of inbound marketing. Content marketing alone cannot take full advantage of what...
Inbound Marketing February 01, 2020
What Is Inbound Marketing? 10 Things You Should Know
Inbound marketing has many different parts to it that can help your customer base. Inbound marketing is a business fundamental based around helping people. Although that might sound a little cheesy at first, inbound marketing really does help the approach...
Digital Marketing January 30, 2020
What Are the Key Differences Between Lead Generation and Digital Marketing?
One of the challenges of modern marketing is that things often grow and evolve at breakneck speed that the nuances and meanings of certain marketing practices, techniques, and strategies get lost in the chaos. For example, you’ve probably heard that...
Development Circle January 15, 2020
5 Ways to Create an Effective Full-funnel Marketing Strategy
For years, the traditional digital marketing approach has always been: get more people to your site and do everything you can until they turn into customers. Sure, you’ll probably see some initial success with this strategy, but more often than...
PPC January 07, 2020
What Is PPC? 7 Things You Should Know
PPC stands for pay-per-click. One of the most popular forms of PPC is through search engine advertising. This allows you to create ads on a search engine, such as Google or Bing. This is a great way to advertise digitally....