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In the past, sales and marketing strategies were built around the hard sell, the demo, the in-your-face sales tactics that we as consumers often try to avoid today as we navigate our daily lives. Modern marketing efforts focus more on...

When it comes to advertising and marketing in the modern economy, search engine optimization (SEO) is one of the most powerful tools businesses have at their disposal. It’s also commonly thought to be one of the most complex and complicated...

Emerging out of a need for personal website publishing systems that go back as far as 2001, WordPress is one of the most powerful and most popular open-source platforms in use for publishing websites available to users today. How popular?...

While your internal sales team is crucial to converting leads into sales, and your service team is vital for maintaining ongoing relationships with clients, it’s really the foundations that your marketing team lays through inbound marketing campaigns that are the...

It’s hard to believe that we’re well on our way to the midpoint of 2020, and despite the technological advances that we’ve made in marketing and the absolute dominance of social media, that 93% of B2B marketers still rely on...

There’s little in our digital lives more jarring than cruising along, happily scrolling through websites on our mobile device or desktop, skipping from link to link and then…the spinning circle that tells us “content is loading.” It might only be...

Social media is something we all seem to know about nowadays. You might even have a social media profile or maybe even appear on a few social media channels. But what is social media marketing? It’s the use of any...

Social media marketing and advertising may sound the same, but they have some major differences that set the two apart.  Paid or Unpaid? Social media marketing is unpaid marketing that you would take advantage of on a social media channel....

If you ask your smart assistant how often Google changes its search algorithm, you might be surprised by what you learn. Looking over historical data, you’ll see that Google adjusts its algorithm at least several hundred times in a given...