Welcome to Clear Bytes

Our GoingClear Interactive blog packed with news and tips on branding, websites, web apps, digital marketing, seo, advertising and more.

Latest Posts

Finding Your Audience on Social Media

When it comes to digital marketing, it can be difficult for small and midsize businesses to compete with their larger competitors, particularly if those larger competitors have been around longer than your business. While you may be investing money in...

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Excited to be Named a Leading Boston Digital Agency

Thanks Clutch-Firms that deliver! We are excited to be named a leading Boston Digital Agency here at GoingClear Interactive. We’ll continue to deliver excellence to each and every client and project we work with.

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Why Understanding the Customer Journey is Essential to Good Web Design

Whether you work in WordPress development exclusively or you use other platforms for website development, it’s essential for you to be intimately familiar with the customer journey. Why is that the case? Because understanding the customer journey can enable you...

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How Will Google’s Change to a Mobile-First Index Affect Organic Rankings?

It’s only natural to get nervous when Google prepares for a major algorithm update because even a minor change has the chance to influence where your website lands in search engine results pages. A small change may even require you...

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Calculating the ROI of Your New Website

Many business owners will agree that they want the things they spend money on to yield a positive return on their investment. While that obviously includes the investments they make in things like inventory, it should also include the money...

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Is Your Digital Strategy Holding You Back?

Many business owners understand the inherent value of having an online presence in today’s connected society. That’s why savvy entrepreneurs have set up a website, Facebook and LinkedIn pages, a Twitter stream, a blog and maybe even a YouTube channel...

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Is Traditional SEO Dead? How Content Marketing Has Changed the Industry

Things have changed a lot over the past 25 – 30 years. In 1992, there were approximately one million machines online. Now, more than 23.1 billion devices are connected to the Internet. By 2025, the number of devices that are...

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Does Your Website Design Align with Your Brand?

When it comes to branding, everything that represents your company in any way, shape or form matters. Your product packaging matters. Your letterhead matters. Your advertisements matter. As you would expect, your website matters, too. All of these things and...

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How Small Business Can Compete Against Larger Companies in PPC

Do you own or manage a small business? If so, you may be wondering how you can compete against larger companies and big brands. While you might be intimidated to try to compete against bigger rivals and established brands, you...

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10 Design Trends to Incorporate into Your Web Development Efforts

In today’s business environment, it’s crucial for your digital assets to engage your customers. And this certainly is the case when it comes to your website. It doesn’t matter if you write an awesome article or you sell the very...

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5 Web Design Strategies for Lead Generation

In today’s increasingly connected world, you no longer compete with businesses located down the street exclusively. You now compete with businesses located all over the globe. While connectivity makes things more competitive, it also enables you to generate leads from...

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Optimizing Your Content for Featured Snippets

When you stop to think about it, it’s obvious that the way people search the Internet has changed dramatically in recent times. With voice and mobile searches being increasingly common, search engines have had to adapt. As you’d expect, Google...

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7 Creative Ways to Generate Reviews

For many businesses across industries, online reviews are essential. Online reviews can influence where your website ranks in search results and they can have an impact on the links people choose to click. Just as importantly, e-commerce reviews can have...

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Making Your Website Design Work for Your Brand

As a business owner, you’ve probably put a lot of thought into the products or services you provide, your location, and your sales goals. While that may be the case, have you given as much attention to your branding? If...

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7 Ways to Make Your Website Stand Out

So, you just paid someone for creating a website for your business. Now, your website is one less thing you need to worry about, right? While many business owners may think so, they’re wrong. Just because your website is built,...

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Content Marketing: What Does It Mean for Your Business?

While you may be familiar with the term, you, like many others, may be unclear what content marketing entails. The Content Marketing Institute defines content marketing as follows: “…a marketing technique of creating and distributing valuable, relevant and consistent content...

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Preparing Your Website for 2018: Top Trends to Watch

It’s hard to believe that fall is already upon us, isn’t it? For many, it’s equally difficult to accept that now is the time for you to start preparing your company’s website to capitalize on the trends that will be...

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The Growing Importance of Mobile Search

It was nearly 10 years ago that Mary Meeker, an analyst at Kleiner Perkins Caufield Byers, predicted that mobile Internet usage would exceed fixed usage by 2014. While that bold prediction turned heads back in 2008, Meeker clearly recognized a...

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Why Your Business Website Needs an SSL Certificate

Even if you don’t follow every twist and turn in the digital marketing world, you’ve probably heard the advice to add an SSL certificate to your business website. And, whether you realize it or not, you use SSL connections all...

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Did You Know? We Offer Digital Marketing Services!

Some people might not realize this but in addition to web design and development services, GoingClear Interactive also offers Digital Marketing services. It’s important to have a website that’s functional and looks great but it’s also important to have a...

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