Web Design May 19, 2022
How to Implement Breadcrumbs in WordPress for B2B
Breadcrumbs are a great way to improve the usability of your site, especially if it is large and complex. They provide a trail of links that allow users to quickly navigate back to the page they were previously on. Adding...
SEO May 17, 2022
The Importance of Analyzing Traffic Periodically for B2B
As a business owner, you are always looking for ways to improve your traffic and conversions. One way to do this is to analyze your traffic periodically. This will help you understand where your traffic is coming from, what keywords...
SEO May 12, 2022
Breadcrumbs and Why They are Important for B2B SEO
A website’s breadcrumb navigation is a series of links typically located at the top of a page just below the main navigation that allows visitors to quickly see their current location on a website. The term comes from Hansel and...
User Experience (UX) May 10, 2022
Best Practices for UX and B2B Website Design
The internet has drastically changed the way businesses operate. In the past, companies could get by with a very basic website that simply provided contact information and a list of services. However, in today’s digital age, customers expect much more...
User Experience (UX) April 25, 2022
How to Improve Website UX for B2B in Boston, MA
UX stands for user experience, and it’s essential for your website visitors. Your website needs to be enjoyable for visitors to come to your website more than once. Here’s how you can improve your website UX for B2B websites. Improve...
Content Marketing April 11, 2022
Creating a Video Marketing Strategy for B2B Companies in the US
In the last few years, the use of video in marketing strategies has grown tremendously. Social media marketing has become largely video-based. Your company needs to have a video marketing strategy that drives traffic to your social media accounts and...
SEO April 05, 2022
Is SEO important for B2B websites? A B2B SEO Checklist
B2B SEO brings leads right to your inbox. It connects customers’ and businesses’ organic search and is the best way to drive targeted visitors to your website. Simply put, they are looking for your business online and they find you...
Social Media Marketing March 24, 2022
LinkedIn Ads vs Facebook Ads: Which is Right for Your B2B Goals?
Facebook and LinkedIn are social media powerhouses for businesses of all sizes. While other networks are newer and maybe more niche, both companies have ruled their respective corners of the web for well over 15 years. When deciding your company’s...
Web Design March 18, 2022
Best B2B Website Designs for 2022
What Makes a Great B2B Website? Capturing your audience with the right website is key for a great marketing strategy. It should both persuade and inform, giving users value for their time and demonstrating what they can expect in the...