Development Circle January 15, 2020
5 Ways to Create an Effective Full-funnel Marketing Strategy
For years, the traditional digital marketing approach has always been: get more people to your site and do everything you can until they turn into customers. Sure, you’ll probably see some initial success with this strategy, but more often than...
PPC January 07, 2020
What Is PPC? 7 Things You Should Know
PPC stands for pay-per-click. One of the most popular forms of PPC is through search engine advertising. This allows you to create ads on a search engine, such as Google or Bing. This is a great way to advertise digitally....
Content Marketing December 30, 2019
How to Turn Your Email Marketing Strategy into Leads
Social media, mobile messengers, chat apps – the number of ways people can communicate with each other has certainly gone well beyond landlines. While it’s not the newest form of communication by any means, email is still a viable way...
PPC December 22, 2019
The 8 Key Benefits of PPC
There are many ways you can benefit from PPC. First and foremost, you’re setting up your account by focusing on the right audience through selecting specific keywords,targeting specific locations and targeting specific demographics. You can also filter anyone out who...
Digital Marketing December 15, 2019
What is the Difference between a MQL and a SQL?
Working in digital marketing is fun for a host of reasons, not the least of which is the language used within the vertical. SEO, SEM, sales funnel, long-tail keywords – the buzzwords digital marketers use just roll off the tongue,...
PPC December 07, 2019
5 Differences You Need To Know About Paid Search Vs. Organic Search
The main difference between paid and organic search is that paid search is a way of buying visits to your landing page rather than “earning” visits for free through organic results. With PPC, you have more control over your account....
Digital Marketing November 30, 2019
5 Best Practices for Optimizing Landing Pages
The online world is nothing short of a jungle. There are countless businesses, all trying to elbow each other out of the way as they compete for the attention of a massive, but shared, audience. It’s tough to get an...
PPC November 20, 2019
PPC Design & Why It’s Important To Your Business
You may be asking yourself “what can you design within PPC?” There is actually a lot of content you have the power to design within pay per click ads. Without an attractive and creative ad, you won’t gain many clicks....
Digital Marketing November 15, 2019
How Important Is Bounce Rate for Your Online Success?
When you’ve invested blood, sweat, and tears into website design, you want it to perform on every level. A well-designed website should serve as a bridge between you and your audience – one that guides them along the customer journey...