Welcome to Clear Bytes

For years, the traditional digital marketing approach has always been: get more people to your site and do everything you can until they turn into customers. Sure, you’ll probably see some initial success with this strategy, but more often than...

PPC stands for pay-per-click. One of the most popular forms of PPC is through search engine advertising. This allows you to create ads on a search engine, such as Google or Bing. This is a great way to advertise digitally....

Social media, mobile messengers, chat apps – the number of ways people can communicate with each other has certainly gone well beyond landlines. While it’s not the newest form of communication by any means, email is still a viable way...

There are many ways you can benefit from PPC. First and foremost, you’re setting up your account by focusing on the right audience through selecting specific keywords,targeting specific locations and targeting specific demographics. You can also filter anyone out who...

Working in digital marketing is fun for a host of reasons, not the least of which is the language used within the vertical. SEO, SEM, sales funnel, long-tail keywords – the buzzwords digital marketers use just roll off the tongue,...

The main difference between paid and organic search is that paid search is a way of buying visits to your landing page rather than “earning” visits for free through organic results. With PPC, you have more control over your account....

The online world is nothing short of a jungle. There are countless  businesses, all trying to elbow each other out of the way as they compete for the attention of a massive, but shared, audience. It’s tough to get an...

You may be asking yourself “what can you design within PPC?” There is actually a lot of content you have the power to design within pay per click ads. Without an attractive and creative ad, you won’t gain many clicks....

When you’ve invested blood, sweat, and tears into website design, you want it to perform on every level. A well-designed website should serve as a bridge between you and your audience – one that guides them along the customer journey...