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Starting a business today isn’t like it was to start one just 10 – 15 years ago. In days gone by, entrepreneurs often started a business by finding a storefront and spending money to market and advertise their location. Now,...

Can you think of anyone who would argue against the obvious fact that Nicolas Tesla was a brilliant man? During the course of his lifetime, the Serbian-American engineer and physicist made meaningful breakthroughs and created useful things. For example, Tesla...

When Google was just a start-up back in September 1998, the company was processing 10,000 search queries on a daily basis. Less than 10 years later, Google was handling the same number of queries every second. Today, Google conducts more than...

If you’re an SEO or even just an avid reader, you’ve probably heard the phrase “content is king” at least a time or two. Believe it or not, Bill Gates is credited with coining the phrase content is king, which...

Do you know how long 50 milliseconds is? Fifty milliseconds is the equivalent of 0.05 seconds. Why is that number important? It’s meaningful because that’s how long a website has to make an impression on a visitor. Just like a...

If you do any pay per click advertising, you probably already know that landing pages are an absolute must. Landing pages are necessary for pay per click campaigns to be successful. They’re also required if you want to track the...

If you’re even remotely familiar with search engine optimization and everything it involves, then you probably realize how important it is to keep up with Google algorithm updates. Whether you focus on broad-based SEO or you concentrate your efforts on...

So, you just paid someone for creating a website for your business. Now, your website is one less thing you need to worry about, right? While many business owners may think so, they’re wrong. Just because your website is built,...

While you may be familiar with the term, you, like many others, may be unclear what content marketing entails. The Content Marketing Institute defines content marketing as follows: “…a marketing technique of creating and distributing valuable, relevant and consistent content...