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Breadcrumbs are a great way to improve the usability of your site, especially if it is large and complex. They provide a trail of links that allow users to quickly navigate back to the page they were previously on. Adding...

As a business owner, you are always looking for ways to improve your traffic and conversions. One way to do this is to analyze your traffic periodically. This will help you understand where your traffic is coming from, what keywords...

A website’s breadcrumb navigation is a series of links typically located at the top of a page just below the main navigation that allows visitors to quickly see their current location on a website. The term comes from Hansel and...

The internet has drastically changed the way businesses operate. In the past, companies could get by with a very basic website that simply provided contact information and a list of services. However, in today’s digital age, customers expect much more...

UX stands for user experience, and it’s essential for your website visitors. Your website needs to be enjoyable for visitors to come to your website more than once. Here’s how you can improve your website UX for B2B websites. Improve...

In the last few years, the use of video in marketing strategies has grown tremendously. Social media marketing has become largely video-based. Your company needs to have a video marketing strategy that drives traffic to your social media accounts and...

B2B SEO brings leads right to your inbox. It connects customers’ and businesses’ organic search and is the best way to drive targeted visitors to your website. Simply put, they are looking for your business online and they find you...

Facebook and LinkedIn are social media powerhouses for businesses of all sizes. While other networks are newer and maybe more niche, both companies have ruled their respective corners of the web for well over 15 years. When deciding your company’s...

What Makes a Great B2B Website? Capturing your audience with the right website is key for a great marketing strategy. It should both persuade and inform, giving users value for their time and demonstrating what they can expect in the...