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No matter what you call it, Google Ads (also known as Google Adsense, Ads, or Adwords) can be a powerful part of your B2B PPC strategy if you know how to use it to your advantage or partner with a...

Though many B2C marketers have shifted their efforts to social media, email marketing for B2B businesses is still an important and effective tool for a variety of reasons. For your campaign to meet B2B email benchmarks, it is crucial to...

In the B2B space, securing interest from potential clients and converting that interest into purchases often involves a longer journey than has been established for B2C concerns. For that reason, the design of your B2B company web app must follow...

If you aren’t a sales and marketing professional, you may have only recently started hearing the term marketing collateral being tossed out at meetings. There is no reason to be intimidated–the term simply refers to the materials used for sales...

If you work for a company providing products and services in the B2B space it’s difficult to avoid a seemingly endless influx of reports, statistics, and spreadsheets. If you’ve ever felt your eyes glaze over while scrolling through the latest...

If your company is in the B2B space, then you already know that your website is the main way you reach out to potential clients and stay in touch with current clients. The constantly evolving algorithms that determine your placement...

All marketers are familiar with the sales funnel, but not all of them realize just how useful it can be in both tracking buyer behavior and developing marketing strategies to meet the needs of your specific audience. The sales funnel...

When a consumer buys a product or service, the decision to make a purchase can happen in the blink of an eye. Upon seeing a display or an ad, an individual often spontaneously puts an item in their shopping cart,...

Measuring Marketing Success At its core, the goal of marketing is to increase revenue while lowering the overall cost of customer acquisition. A successful marketing strategy in Boston content marketing for 2021 and beyond can be judged via a variety...