Company News & Events March 15, 2019
Building Your Brand Through Your Website
Starting a business today isn’t like it was to start one just 10 – 15 years ago. In days gone by, entrepreneurs often started a business by finding a storefront and spending money to market and advertise their location. Now,...
Digital Marketing February 28, 2019
How IoT Data Helps Fuel Digital Marketing Campaigns
Can you think of anyone who would argue against the obvious fact that Nicolas Tesla was a brilliant man? During the course of his lifetime, the Serbian-American engineer and physicist made meaningful breakthroughs and created useful things. For example, Tesla...
SEO February 15, 2019
Ranking Factors to Focus on in 2019
When Google was just a start-up back in September 1998, the company was processing 10,000 search queries on a daily basis. Less than 10 years later, Google was handling the same number of queries every second. Today, Google conducts more than...
Content Marketing January 30, 2019
What Is Thin Content?
If you’re an SEO or even just an avid reader, you’ve probably heard the phrase “content is king” at least a time or two. Believe it or not, Bill Gates is credited with coining the phrase content is king, which...
Web Design January 15, 2019
5 Web Design Trends to Watch in 2019
Do you know how long 50 milliseconds is? Fifty milliseconds is the equivalent of 0.05 seconds. Why is that number important? It’s meaningful because that’s how long a website has to make an impression on a visitor. Just like a...
Digital Marketing December 30, 2018
Designing the Perfect PPC Landing Page
If you do any pay per click advertising, you probably already know that landing pages are an absolute must. Landing pages are necessary for pay per click campaigns to be successful. They’re also required if you want to track the...
Digital Marketing December 15, 2018
Dealing with Google Algo Updates
If you’re even remotely familiar with search engine optimization and everything it involves, then you probably realize how important it is to keep up with Google algorithm updates. Whether you focus on broad-based SEO or you concentrate your efforts on...
Web Design November 30, 2018
7 Ways to Make Your Website Stand Out
So, you just paid someone for creating a website for your business. Now, your website is one less thing you need to worry about, right? While many business owners may think so, they’re wrong. Just because your website is built,...
Content Marketing November 15, 2018
Content Marketing: What Does It Mean for Your Business?
While you may be familiar with the term, you, like many others, may be unclear what content marketing entails. The Content Marketing Institute defines content marketing as follows: “…a marketing technique of creating and distributing valuable, relevant and consistent content...