B2B Digital Agency Helping B2B Companies

This enterprise website design project for client Novanta Photonics started with them seeking a partner in the B2B web design and development space to work closely with them to design and develop their new, large-lead-gen-focused website. One of the challenges with building was that Novanta Photonics acquired four well-known brands in their space, each with its own website and complex B2B product catalog, and each with its own SEO domain authority that needed to be preserved and carried over. Working through this project from the hefty sitemap planning & information architecture phase to the web design phase went well and stayed on track.  The web development coding phase took time to optimize their dynamic content, the advanced product catalog flow, and the ability to edit different components within a WordPress CMS. The website also had to support easy integration of Salesforce & and Pardot embedded forms. After their website launched, website admin training was completed, and SEO domain authority was preserved, we continued to work through B2B SEO & technical website optimization to strengthen their website presence in search and rank for key terms and phrases that helped lead gen efforts, which was all tracked through their integrated website forms into their CRM.

GoingClear initially aligned with HelloTeam to work on a light branding/logo modernization and complete B2B website design & development project, which also included a healthy amount of custom-branded visual graphics & elements to leverage throughout their website within key pages & sections.  During the initial kickoff, planning and design phase, it turned into more where we started to explore related design elements from more branding and collateral to the early discussions around their product UI. Their product UI was a web-based app (web application) that, although it had strong core features and elements, was lacking in the actual UI design. The HelloTeam had strong product marketing and knowledge around the pain and needs of users, so a deep dive on UX research wasn’t required, but more so taking their existing UI and redesigning a fresh new product UI for their web app that aligned with their refreshed modernized branding we worked on and provided that lighter friction free environment for their web app users. It was a pleasure working with their team, and are excited to continue to support them through ongoing website optimization, CRO, and related digital product UI optimization as well.

GoingClear helped Founder Collective with a modern new website design & web development project. Overall, the main intent was to take them from their current status, which had their older messaging, dated look, and digital essence, transforming them into a fresh, clean, and modern new site design that presented them in a clearer light. The focus was to focus less on them and more about the founders and companies they’ve backed. In addition to the new front-end design and UI, what was also important was a friction-free and easy-to-use backend WordPress environment that didn’t require heavy plugin usage or excessive load times.  The team at FC was excellent to work with and has big things planned ahead!

GoingClear was hired to design and develop a B2B SaaS conversion-focused fresh new marketing website that would increase their website conversion rate as well as align with their recent brand refresh that they went through. With that as a target goal, all other elements fell into place from a clear website & digital strategy, UX planning, web design and UI, web development, content & messaging, along with an optimized WordPress CMS to allow for easy administration. Easy administration was a key aspect as well so that their marketing team could keep marketing, running campaigns, leveraging the website with minimal effort & spinning up new landing pages and flex pages with ease. In addition, we layered in HubSpot as the marketing automation software to support landing pages, forms, tracking, progressive fields, and more. B2B SEO was also an important element for this design & build project, preserving their current authority while focusing on new SEO pillars through the new build-out. Working closely with their VP of Marketing as the main POC, along with the CEO at different times, who attended some of the weekly project huddles, we delivered a successful website launch and continued to help support post-launch in website optimization & support. Plus, they were a great team to work and that always makes it a plus!

The Fabreeka team needed a fresh, modernized B2B website, and they needed it to launch in less than six weeks. Our first order of business was to ensure the timeline was feasible. That would require an incredibly strong partnership, with full buy-in from all stakeholders. 

We started with a frank conversation: To meet aggressive deadlines, our team would require quick, consolidated feedback. Communication would need to be clear and frequent, with two huddle meetings per week to keep the project moving forward at an appropriate clip.

The Fabreeka team delivered on all counts. While GoingClear’s proven workflows set the stage for a successful sprint, the client’s dedication made that success possible. Together, we designed, developed, and launched an updated B2B website ahead of deadline, with less than six weeks from consultation to launch.  

The updated Fabreeka website included the following solutions: 

• Contemporary visual design. Crisp graphics reflect Fabreeka’s cutting-edge technology.  
• An organized backend. We identified the flaws in the information architecture and built a new structure to remove them. No more duplicate work for admins. 
• New filtering and search. Now, searchers can find the solutions they need with a single click. 

• SEO optimization. We corrected technical signals and consolidated content to improve visibility using a modern B2B SEO framework. 

• New multilingual views. We fixed bugs — and added a whole new language, managing a complex hybrid translation project on a compressed timeline. 
• Optimized HubSpot automation. We introduced powerful new HubSpot marketing automation with integrated forms, CTAs, and non-flex modules. 

To complete the project on such a short timeline, we relied on our quarter-century of experience in B2B website design projects. We’ve spent decades understanding what makes a reliable WordPress implementation. We’ve also developed unique expertise in the thoughtful information architectures that make life easy for admins and users alike.  

The Results: More Than Doubling Conversion Rates

90 days after launch, Fabreeka’s website shows a 69% increase in organic search sessions compared to 90 days prior to launch. The company has seen a 394% increase in AI SEO referrals. And the new website’s conversion rate increased by 107%, year over year. 

GoingClear continues to support Fabreeka in an ongoing partnership. We provide B2B SEO strategy & support, along with LLM visibility, ensuring higher, sustained conversion rates. We track improved traffic — and watch conversions increase as a result. 

With our newly developed expertise in Fabreeka’s brand and products, we’re also uniquely situated to help with the company’s 100+ page print catalog. We provide design and layout assistance to create a consistent brand experience across channels, from digital to print.  

Could your B2B manufacturing website use a redesign like Fabreeka’s? Contact GoingClear today to discuss the possibilities.  

GoingClear partnered with CloudBolt software to design and develop one new performance website that would help them convert their website visitor prospects better provide a better user experience. In addition, we merged multiple websites (different brands) into one centralized website with centralized content under one roof taking products of acquired companies and positioning all within and under the CloudBolt Software brand. With a 10+ marketing team at CloudBolt along with the GoingClear team and an existing external agency they worked with, we delivered the new CloudBolt website and excited for them to leverage their new performance website to generate more conversions setting them up for success in the future!

This B2B professional services website project included a few key focus areas that were part of the engagement. GoingClear delivered not only their fresh new modern website but also worked on branding, content messaging & positioning as well as the actual web design, development & HubSpot CMS development & integration. In terms of branding, what we did was deliver a new visual identity for the fantastic team at Heller, which consisted of one new visual identity logo, emblem, and design system with a brand guide. For content messaging & positioning, we worked first to develop a messaging framework & overall core supporting pillars that supported their vision, and then with that direction confirmed; we dove into the actual copy & content for their website pages. Finally, we developed a clear information architecture & sitemap to support their user journeys and worked through the complete design and web development phase. Unique to this project is that we integrated this into their existing HubSpot CMS while focusing on global flexible modules, HubDB for dynamic elements, native HubSpot CTAs, and more. The Heller team was amazing to work with, and we are excited to see their digital game win as a result!

Expert AI was entering the US Market and needed the right agency partner to introduce them via a modern and fresh new corporate website, refreshed and consolidated content/sitemap planning, website design, website development, branded design collateral, custom video animation and a complete set of new refreshed UI/UX for their web application and API tool. GoingClear stepped up to the challenge and delivered on each item working closely with their CMO, Product Manager, Head of Growth, developers and supporting marketing team. In addition, their website redesign project came along with preserving their SEO domain authority and a 10,000+ page content migration deliverable while preserving all SEO meta data and all within four different languages.