Design Digest January 30, 2018
5 Web Design Strategies for Lead Generation
In today’s increasingly connected world, you no longer compete with businesses located down the street exclusively. You now compete with businesses located all over the globe. While connectivity makes things more competitive, it also enables you to generate leads from...
Digital Marketing January 15, 2018
Optimizing Your Content for Featured Snippets
When you stop to think about it, it’s obvious that the way people search the Internet has changed dramatically in recent times. With voice and mobile searches being increasingly common, search engines have had to adapt. As you’d expect, Google...
Digital Marketing December 30, 2017
7 Creative Ways to Generate Reviews
For many businesses across industries, online reviews are essential. Online reviews can influence where your website ranks in search results and they can have an impact on the links people choose to click. Just as importantly, e-commerce reviews can have...
Design Digest December 15, 2017
Making Your Website Design Work for Your Brand
As a business owner, you’ve probably put a lot of thought into the products or services you provide, your location, and your sales goals. While that may be the case, have you given as much attention to your branding? If...
Digital Marketing November 30, 2017
7 Ways to Make Your Website Stand Out
So, you just paid someone for creating a website for your business. Now, your website is one less thing you need to worry about, right? While many business owners may think so, they’re wrong. Just because your website is built,...
Digital Marketing November 15, 2017
Content Marketing: What Does It Mean for Your Business?
While you may be familiar with the term, you, like many others, may be unclear what content marketing entails. The Content Marketing Institute defines content marketing as follows: “…a marketing technique of creating and distributing valuable, relevant and consistent content...
Digital Marketing October 30, 2017
Preparing Your Website for 2018: Top Trends to Watch
It’s hard to believe that fall is already upon us, isn’t it? For many, it’s equally difficult to accept that now is the time for you to start preparing your company’s website to capitalize on the trends that will be...
Digital Marketing October 15, 2017
The Growing Importance of Mobile Search
It was nearly 10 years ago that Mary Meeker, an analyst at Kleiner Perkins Caufield Byers, predicted that mobile Internet usage would exceed fixed usage by 2014. While that bold prediction turned heads back in 2008, Meeker clearly recognized a...
Digital Marketing October 13, 2017
Why Your Business Website Needs an SSL Certificate
Even if you don’t follow every twist and turn in the digital marketing world, you’ve probably heard the advice to add an SSL certificate to your business website. And, whether you realize it or not, you use SSL connections all...