Why Your B2B Brand Voice Matters
Many, if not most, of the B2B companies out there tend to sound the same. They’re always focused on their features rather than the benefits they’re offering.
When it comes to B2B marketing, they use corporate jargon instead of language that can resonate with their customers. To them, customers are users, not humans.
Having a good B2B brand voice will help your company achieve much more success and boost sales.
To do that, you and your company need to be different than other B2B brands and avoid the mistakes we just mentioned.
So, join us as we look at what exactly a B2B brand voice is, how to build the perfect one for your company, and why it actually matters.
What is B2B Brand Voice?
Your brand voice is made up of different elements—it’s the way you talk to your customers. Your marketing copy, website content, and even your social media posts are all part of your brand voice. In short, your brand voice is the personality your company has and shows to your target audience.
Keys to a Compelling B2B Brand Voice
If you want the best possible results for your B2B marketing efforts, you need to have a compelling and well-planned brand voice. The following tips will help you achieve exactly that.
Understand Your Target Audience
Knowing your target audience like the back of your palm is essential. Here are a few questions to consider when looking at your audience:
- What jobs/careers do they have?
- How old are they?
- What are their daily responsibilities?
- Where do they find info about companies?
- What are their pain points?
Understand How Your Target Audience Perceives You
It’s also important that you know how your audience sees you and your company. You need to do seriously comprehensive research to get the most accurate data. Understanding how your audience perceives you can help you find the right brand voice.
Understand Your Mission and Goals as a Brand
Your company’s specific goals affect your brand voice, so it needs to be considered. For example, if you want to relate to a younger audience, you should use language they’ll feel comfortable with. If there’s a specific group of people you want to target, you’ll have to ‘talk like them’ to get noticed.
Define Your Brand Voice
Once you know the kind of brand voice you should adopt, you need to personalize it and make it your own. Also, make sure the brand voice is used everywhere your audience sees your brand.
Reasons Your B2B Brand Voice Matters
Your brand voice is important for many reasons. Here are the main considerations to keep in mind:
It Sets you Apart
Want to stand out and get noticed? Your brand voice will help!
It’s How You Attract Your Best Prospects
Need to attract the best possible prospects? Your brand voice will help!
The Right Brand Voice Builds Trust And Loyalty
Want to be sure your audience trusts you and becomes loyal customers? Your brand voice will help!
B2B marketing can be tough, but finding your brand voice will make it easier and more effective. As long as you avoid being boring and stiff, you should be fine. If you need some help and guidance with this, you should team up with GoingClear. We’re a B2B marketing agency that has been around since 2001 and helps B2B companies nail their marketing efforts.