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Custom Web Development

Boston Web Development Agency

Your in-house and local Boston Website Development firm ready to power your digital growth through custom web development.

Intro to our Custom Web Development Services

Looking to build a custom web application or need custom website features added to your existing website for your users? One of our core strengths as a Boston web development company is designing and developing custom web apps and or custom site programming. We even wrote a book on it (more on that down the page)!

Our typical clients either have a startup web application/web app idea and want us to bring it to life or sometimes a typical project is to develop or integrate a custom web portal to an existing website or create ROI calculators or any sort of custom website feature or effect or API integration that doesn't come default to typical informative marketing type websites. Many of our B2B clients that we design and develop marketing websites for appreciate that we can up their digital game with more custom website enhancements via our deep custom web dev experience.

Who we've helped with custom web development projects

Even though there are many more, we are highlighting just a few of the companies and brand we've worked with on custom website programming projects that were either full custom web applications, custom website feature add ons, client portals and or more.

Web Development Highlights

When you work with GoingClear on web dev, some of the highlights or things we focus on when working on custom website programming builds.

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Thoughtful Approach

If we are going to develop something custom no matter how small or large, we have to think of your user and target pain they have and solve for that as effectively as possible.

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Clean Code

Although we sometimes advise not to over-build on your beta, we still strive to keep clean code to help you scale and make sense of things when snooping around with comments.

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Leverage Frameworks

Depending on needs, why reinvent the wheel? We can leverage WordPress at the core and heavily customize or go fully custom with your build.

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UI Design

We've seen too many web applications that are straight utility without helpful and less friction based user interfaces. We enjoy amplifying UIs through UX when possible.

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API Integration

Let's integrate! Whether it's large public APIs or private access APIs your company has access to, let us understand and integrate your data in an optimal way. Multiple API's that need to be centralized then massaged into a unified delivery of your position on the data - we got you and ready to help but being mindful of API limits & costs as well.

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Why didn't we go into space in the 1930's or why didn't Facebook have the functionality it has now back in 2008? Because we needed to optimize our flight capabilities and get feedback from users before we could. We love launching your new web app or development feature, but enjoy optimizing your digital experience even more through post launch too!

Typical Website Features & Effects

When it's not a full custom web app design and build project, typical website features and effects that we deliver to our clients can range from any of the below or be fully custom that we haven't been asked of yet if you have something very custom in mind!

API Integration
Third party API integrations can be at the heart of having a robust and dynamic website. Whether we are leveraging an external JSON or XML API to grab data or you need us to build an API for your website to allow others to leverage your data, we can assist.
Dynamic Content
This may sound like a common website feature, but displaying dynamic content to your website audience might be not only be key to your success if you have hundreds or thousands of websites pages when thinking about scaling that your website offers, but also can be critical to displaying third-party data or content that your website visitors need to see to be able to make decisions about your products or services. Whether simple or complex, this is one of our specialties here at GoingClear leveraging third party data through an API to bring it into your website or web app’s key dynamic content focused area which could be product databases, catalog systems, news feeds, CRM data or more.
One of our key web dev features, we've worked on are developing and or customizing website directories features. Whether you have a web based digital business startup project in mind that has a core business model of being a directory or if you have an existing website or business that would like to add some sort of directory, we can assist win the proper planning, development and maintenance of your web directory system. Having a directory can be look at as the start of the online business model, but there can be so much more functionality added from offering upgraded listings, eCommerce, subscriptions for premium placement, claim management and more.
Client Portals
If you’re a service-oriented business, as your business grows, so will the number of your clients. And clients often need transparency, a peek into where their projects stand in your pipeline. Client portals allow your valued clients to track progress and anticipate your needs as well. We help businesses like yours set up clear client portals so that project management is a breeze and you have a clear-eyed view of the process from start to finish. Just think about any area of your business where your customers may call you to inquire about the status of their project or service with you and that alone is an area where you can leverage a client portal to allow for your phone to stop ringing on project and service check in, so you can automate that piece of your business and get back to having that phone ring for new sales calls.
Interactive Map
The interactive geographic map is a helpful way to allow your website visitors to see what areas of the world that your business is located in or possibly where you’ve completed projects under you company name or a way to show listings on your website if you happen to have a listing directory type website. Whatever the way that you’d like to leverage a interactive geographic map, we can assist with the design, development and configuration of this website feature.
Multilingual Websites
Integrating corporate, enterprise and marketing websites withing a multilingual framework to allow for language customization.
eCommerce as a website feature can be looked at in multiple ways. You might have a business that is comprised entirely of eCommerce or you might be in a business where you are looking to compliment your offering with online training education or simply selling gift cards of your services. Either way, we can assist with with your eCommerce website development need.
Event Calendar
A common website feature that companies and organizations have is an event calendar. With an event calendar, you can allow your website visitors to interact with your calendar and view by month, day, year and or offer advanced search filters to navigate to the events that they specifically want to view. We can also integrate dynamic event data via API integration so that your calendar is full of events not just from what you manually enter but from third party sources too. Get in touch to let us know what sort of event calendar would be helpful to your business
Website Calculators
A great way to communicate complex data or along with filters built within calculators to further sharpen data, a website calculator can be a great solution!
Metaverse Development
A newer service we've been offering since metaverse if collectively newer as it is, we find it fascinating and working on projects at the moment leveraging unreal engine 5.
Login & Registration
Any website that will have users that can login will need some sort of login and registration system. Whether it is a more complex registration leveraging third party Facebook or Google account sign in or a simple email and password based login system, we can assist with the development of this website feature. From protecting gated information on your website by requiring a login or registration or having your entire website be password-protected, there are different approaches to make this happen. After a careful review of what your short-term and long-term business website goals, we can map out a future-friendly solution that can scale with your business
Online Training LMS
An online training website feature can be helpful when you are teaching online through online courses or training classes. From different courses that have modules, quizzes and downloadable certificates upon completion, we can determine an optimized solution based on your business and user needs to assist with online training learning management system (LMS) that will allow your online students to succeed.
Product Catalog
Need a way to display information on your website in a neatly organized manner? A product catalog can help and not just in the display of your products, but also with the help of basic or advanced search filters to allow the sorting and presentation of a refined selection of data. We work on the development, configuration and training of how to use your new product catalog in terms of your back-end administration area too. In addition, if the products in your catalog are coming from an external API, we can assist in the web programming of successfully integrating that data too.
Website Effects
From animated charts to advanced parallax and object animation, number counters, smooth transistions and more, we enjoy amplifying websites to help them be more engaging to your users.

Web Development Process

Whether it is a full web application build, API integration or one custom feature, we follow a clear process to bring your website coding project to life.


Listen & Learn

First step is to truly understand your web development needs from the ground up and how your users will be interacting.


Specs & Roadmap

Building website functional specifications and your roadmap.

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When possible, work though UX/UI to launch with the best assumption validated.



Developing your web app via waterfall or agile depending on approach.

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QA & Testing

A project is not complete until it passes the QA & Testing phase.

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Launch! (And Optimize)

After launch, we can work together to continually optimize as long as it is impactful to your users.

Coding Languages, APIs & Web Stack

Website programming coding languages we leverage and or environments we work within to deliver custom website development features, web applications and functionality to our clients.

A “Getting Started” Guide

Building a Successful Web App
Do more with your business website

Have you ever wished your website could do more than show visitors information about your company and its products or services? Want your users to interact with your website via custom features or experiences that help power your digital experiences? This quick guide won't show you how to code, but arm you with what you need to know to understand the nature of web apps and custom web development.

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