Kittredge Restaurant Equipment not only needed just a marketing friendly website to serve their customers, they needed a complete web application layered in with custom eCommerce integration and third party API integration to display products dynamically from those two very different sources. In addition, not only displaying products, but a customized customer portal which has unique pricing and discounts along with markups and specific pricing per customer that is logged in. Also, there are recommended lists, favorite lists, custom import and export with instant record updating and more. Their new website and web app are fully mobile, tablet, & desktop bootstrap framework friendly and come with lots of bells and whistles to ensure Kittredge’s customers & prospects have a delightful digital user experience. In addition, through CRO | Conversion Rate Optimization and ongoing website optimization, this website is continually optimized to ensure effective conversion paths for users with a focus on increasing conversion rates of key metrics being tracked.