About Singer Kittredge Equipment
Kittredge started as a local typewriter and cash register business in 1921. The business has since grown into a $50 million dollar equipment and supply giant that now employs almost 100 people throughout New England, 47 of which reside in Western Massachusetts. We are proud of our reputation for excellent customer service and long relationships we have established with our customers. We were officially certified as a Woman-Owned Business in 2011.
How GoingClear Helped
Kittredge Restaurant Equipment not only needed just a marketing friendly website to serve their customers, they needed a complete web application layered in with custom eCommerce integration and third party API integration to display products dynamically from those two very different sources. In addition, not only displaying products, but a customized customer portal which has unique pricing and discounts along with markups and specific pricing per customer that is logged in. Also, there are recommended lists, favorite lists, custom import and export with instant record updating and more. Their new website and web app are fully mobile, tablet, & desktop bootstrap framework friendly and come with lots of bells and whistles to ensure Kittredge’s customers & prospects have a delightful digital user experience. In addition, through CRO | Conversion Rate Optimization and ongoing website optimization, this website is continually optimized to ensure effective conversion paths for users with a focus on increasing conversion rates of key metrics being tracked.