B2B creative team ready to design & deliver branded collateral.

B2B Creative Agency

Creative Collateral & GoingClear

As a B2B creative agency founded in 2001 and with its own in-house team & talent, GoingClear is set up to deliver success when it comes to creative collateral and branded assets for our clients.


Within the creative lens, we typically create custom graphics, infographics, marketing & sales collateral, and related creative assets for websites & digital campaigns. If it’s not those types of creative assets, then it’s working on initial visual identity & logo, design systems, brand kits & foundational design elements.

Common use cases that our B2B creative solutions solve

Website Redesign Project

You are going through a website redesign project and are looking for a firm that has expertise within creative, branding & custom graphics

Updated Visual Identity & Logo

You are going through a brand refresh, and need visual identity & logo solved

New Brand Kit & Style Guide

Part of a project needs are that you require a new brand kit & style guide

Marketing & Sales Collateral

You have a brand guide, but need a firm to help work on marketing & sales collateral

Marketing & Social Collateral

You need social creative, branded items & ad creative for campaigns

Custom Infographics

You need custom infographics to articulate your software or process to buyers

All of the above? No problem, see our key benefits next to see how we could help you win through a B2B Creative Agency

Key benefits of GoingClear’s B2B creative solutions

Our own in-house creative & branding team working closely with our website team
Deep expertise with B2B creative design & collateral
Custom website graphics, infographics & even aspirational UI design is our jam
We understand the importance of keeping everything consistent from website to branded collateral

Typical B2B creative assets we work on

Marketing & sales collateral
eBook & report design
Ad creative
Social media graphics
Presentation design
Landing page design
Illustration design
Branded items
Logo design & visual identity
Custom website graphics
Packaging, merch & print design
Email design
Brand kits & style guides

Creative collateral examples

We've too much to show, so we’ve selected a few to share that we think you’ll like.

Creative collateral projects

Expert AI
B2B Enterprise AI Website Redesign, Creative & Video Animation

B2B Enterprise AI Website Redesign, Creative & Video Animation

Expert AI

About Expert AI

Expert AI, a publicly traded company in Italy and with 20 years in the business specializes in empowering organizations to transform data into knowledge and insight through its deep understanding of complex language. Their vision is to make anyone an expert with simple, powerful AI tools that capture the value of natural language and their mission is to create technology that transforms language into knowledge and insight. Expert AI works with some of the largest organizations and government agencies throughout Europe, the Americas and the Middle East.

How GoingClear Helped

Expert AI was entering the US Market and needed the right agency partner to introduce them via a modern and fresh new corporate website, refreshed and consolidated content/sitemap planning, website design, website development, branded design collateral, custom video animation and a complete set of new refreshed UI/UX for their web application and API tool. GoingClear stepped up to the challenge and delivered on each item working closely with their CMO, Product Manager, Head of Growth, developers and supporting marketing team. In addition, their website redesign project came along with preserving their SEO domain authority and a 10,000+ page content migration deliverable while preserving all SEO meta data and all within four different languages.

  • Services Provided by Goingclear:
Knockout Punch
Adaptagen-Rich Energy Drink Branding & eCommerce website

Adaptagen-Rich Energy Drink Branding & eCommerce website

Knockout Punch

About Knockout Punch

Knockout Punch is an adaptogen-rich, clean energy drink that was created and founded by a Massachusetts native. Filling their target market, Knockout Punch has already been listed in 40+ stores within the first 60 days from launching.

How GoingClear Helped

GoingClear helped Knockout Punch with the initial branding & logo visual identity, to post-launch website optimization and support. After we crafted their brand image and visual identity, we moved into the UI and website design phase and then continued to power through the web development and eCommerce integration, along with branded merchandise, the branded packaging, and can design and a full branded tradeshow setup as well. The founder is excellent to work with, and we are already seeing significant market penetration!

Visual project highlights

RFL – Rugby Football League
Logo, Video, Website, Collateral & SEO

Logo, Video, Website, Collateral & SEO

RFL – Rugby Football League

About RFL – Rugby Football League

The RFL – Rugby Football League is the first League in history created to deliver a truly new fan experience combining the energy of Rugby Sevens events with the excitement of betting, in a new, immersive and integrating offering. It offers a unique and disruptive product for fans, partners, media and investors. The RFL’s intention is to create a festival atmosphere that will showcase the game and shine a light on the host city’s culture and community.

How GoingClear Helped

GoingClear partnered with the new to USA market rugby organization to develop their brand from brand strategy and positioning to visual identity, naming and brand voice/tone. With brand locked down, we then worked to design and develop a fresh new website, heavy series of tailored videos with top rugby country-specific messaging based on fan devotion and attendance as well as begin additional branding work and even designed their official new ticket stubs for entrance.

Another exciting part of this project are the detailed investor pitch decks we developed the strategy and content for as well as designed the polished finished versions too. We also ran live webinars to generate buzz working with a local PR company of Las Vegas as well as attend investor meetings to help communicate the power of the RFL brand and its digital presence and scalability.

Lan-Tel Communications
Cabling, Security and IT Infrastructure Company Web Design

Cabling, Security and IT Infrastructure Company Web Design

Lan-Tel Communications

About Lan-Tel Communications

LAN-TEL Communications, Inc. is regarded as one of the premier structured cabling, security, and IT infrastructure installation and integration companies in New England. They provide state-of-the-art communications and security solutions for private and public sector customers across all market segments. Lan-Tel has a vast array of customers including hospitals, retail stores, schools, sporting arena’s and high-tech companies, just to name a few.

How GoingClear Helped

GoingClear was responsible for the website design and development of the new Lan-Tel Communications website as well as the marketing-related print materials. GoingClear really focused on the development of the website to create a high-performance and stable browsing experience. The new website was built using WordPress as the CMS (Content Management System), which was enhanced and includes a customized administrative interface. New visual features of the site include an innovative Home page slider with a futuristic grid page layout, a Photos page with high-resolution photography and a Careers page that can easily be updated to include new job postings. This commercial-grade site was built using the responsive framework Twitter Bootstrap, so visitors can view it easily on all devices. In regards to the print designs, we designed the new tradeshow materials, business cards, letterheads, folders, brochures, flyers, a PowerPoint presentation and eNewsletter templates.

Collection

If the brand equity is positive, the organization, its products, and its financials can benefit.

Source:
Insights from Chief Digital Strategist

““With that noted, how can companies not see the light to spend time on developing, positioning and strengthening their brand through optimized creative and collateral? Any well positioned brand could have the same cost to produce their products as generic brands do, but these strong brands can charge more resulting in more profit.””

Top creative collateral FAQs

What is creative collateral?

Creative collateral is essentially any type of print or digital design for a brand that is used to tell the story of the company, services, or products in different media.

Typically, it comes down to eBooks, brochures, booklets, presentation or pitch decks, books, and other related items. Some clients take their pitch decks and slightly revise them into a brochure, a trifold design, or a polished eBook. 

Yes, we work on quite a lot of them. Typically, the client comes with the content they’d like, and then we design a polished, on-brand deck that matches your brand identity. Sometimes clients ask us to develop the actual pitch content too, or at least to get eyes on it for copywriting and grammar.

Creative Collateral Project Request

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