About RFL – Rugby Football League
The RFL – Rugby Football League is the first League in history created to deliver a truly new fan experience combining the energy of Rugby Sevens events with the excitement of betting, in a new, immersive and integrating offering. It offers a unique and disruptive product for fans, partners, media and investors. The RFL’s intention is to create a festival atmosphere that will showcase the game and shine a light on the host city’s culture and community.
How GoingClear Helped
GoingClear partnered with the new to USA market rugby organization to develop their brand from brand strategy and positioning to visual identity, naming and brand voice/tone. With brand locked down, we then worked to design and develop a fresh new website, heavy series of tailored videos with top rugby country-specific messaging based on fan devotion and attendance as well as begin additional branding work and even designed their official new ticket stubs for entrance.
Another exciting part of this project are the detailed investor pitch decks we developed the strategy and content for as well as designed the polished finished versions too. We also ran live webinars to generate buzz working with a local PR company of Las Vegas as well as attend investor meetings to help communicate the power of the RFL brand and its digital presence and scalability.