GoingClear joined forces with Allegheny College to design and develop a new e-commerce bookstore. With their new brand tweaked, we started the e-commerce web design process and worked through to include both inspirational landing home page designs along with functional designs. Then we moved through all key internal e-commerce pages to have a clear win from the design phase of this website project. After that, we moved swiftly into the web development, coding & e-commerce engine integration phase. Also, part of this project was mapping their product catalog from a third-party source and successfully migrating all products, inventory control & advanced variations settings. The project was a success, the team at Allegheny is a pleasure to work with, and we continue to optimize with a laser focus on revenue won from the website as a key metric for ongoing success, along with upper & mid-funnel website conversions.
