B2B Branding Services Introduction
Not everyone works on their brand but everyone has a brand that can be worked on and optimized. The best B2B brands in the world understand how powerful a successful and tight brand strategy can be. Brand equity that is built over the years can strengthen your sales and prospecting process as well as allow you to be the choice for your service within your industry. Whether you already have an established brand that you’d like to audit and re-position in the marketplace or work on branding your marketing collateral or develop your brand voice and tone, GoingClear can help.
Brand and Branding Work
Our typical branding projects fall within three main areas.
Brand Strategy
Helping position your brand in the marketplace to increase your brand equity by leveraging brand attributes and a clockwork model framework to find the right play.
Visual Identity
Original logo design, branded marketing collateral, sales enablement one-sheets, powerpoints & more, we can make sure you have a consistent branded experience for your touchpoints.
Brand Standards
Whether it's your brand voice & tone you need to find or polish or your mission, values and brand promise, we can help uncover insight and develop your brand standards guide.
Branding Example Projects
Below are examples of projects that GoingClear worked on that included either rebranding, brand development or branding work.
If the brand equity is positive, the organization, its products, and its financials can benefit.
Source:
“With that noted, how can companies not see the light to spend time on developing, positioning and strengthening their brand. Any well positioned brand could have the same cost to produce their products as generic brands do, but these strong brands can charge more resulting in more profit.”
Paul J. Scott
Chief Digital StrategistReady to Talk About Your Project?
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GoingClear Resources
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