Your in-house, deeply specialized web dev WordPress agency.

WordPress Development Agency

WordPress Development & GoingClear

As a specialized WordPress agency for over 20 years, GoingClear has seen the evolution of the WordPress CMS platform from a basic blogging platform in the early days to now, an advanced, stable, and trusted CMS platform. Companies and organizations, from small local businesses to large enterprise businesses and governments, use WordPress as a content management platform. Examples from your local construction company to mid to large-size software companies & B2B companies to even the White House at whitehouse.gov use WordPress as their content management platform. All WordPress development projects we work on here at GoingClear have the proper foundation, from speed, performance, and security to editable modules and dynamic posts to save time during content updates. 

Typical Use Cases our WordPress CMS Development solutions solve:

Optimizing Current WordPress CMS

Your current WordPress CMS is poorly constructed or difficult to work with

Easier to Manage CMS

You are in a heavier CMS such as Drupal, Kraft, or another, and you’d prefer a CMS platform that is easier to manage

Editing Flexibility

You want more flexibility and content editing when it comes to editing & updating

Large Website Migration Project

You have a larger website migration project from legacy or older WordPress versions and or multiple sub-companies

SEO Preservation

SEO preservation is part of your website project, and WordPress must match URLs

Lightweight WordPress Instance

You want a WordPress instance that doesn’t have an overload of plugins and template frameworks but prefers the right foundational items.

Key benefits of GoingClear’s WordPress Development

Leverage professionally optimized and clean WordPress CMS install & setups
No mess of extra frameworks of site builders, plugins, or slower code
Enterprise-grade structure and capabilities
Thoughtful, dynamic content structure, post type,s and management
User-friendly website administration with easy-editing modules
Security, monitoring, and spam control functionality

Our process and typical timeline

Whether it's a complete new WordPress website build or going through a rebrand or light refresh, we follow our 6 step process to deliver a successful new website for your company or brand.

Step 1
Listen
& Learn

First step is to truly understand your company, brand and website needs from the ground up.

Step 2
WordPress Website Strategy

As clarity comes, we create our WordPress website strategy roadmap to deliver the different phases of your design & build.

Step 3
UX &
Web Design

Working together to make sure you love your new website design and validating it too.

Step 4
Web Development

Website performance is key. Your site must be fast and easy to manage too.

Step 5
QA &
Testing

It's gotta be perfect and also includes polishing prior to launch.

Step 6
Launch!
(and
Optimize)

After launch, we can work to optimize your website tied to key metrics.

Samples of our WordPress web design & development work

We have too much to show, so we’ve picked a few to share that we think you’ll like.

HelloTeam
SaaS Web Design, Web Development, Branding & UI

SaaS Web Design, Web Development, Branding & UI

HelloTeam

About HelloTeam

HelloTeam is an employee retention platform that works with the world’s most innovative organizations, from start-ups to Fortune 1000 companies, that recognize the value of an engaged, connected, and inspired workforce.

How GoingClear Helped

GoingClear initially aligned with HelloTeam to work on a light branding/logo modernization and complete B2B website design & development project, which also included a healthy amount of custom-branded visual graphics & elements to leverage throughout their website within key pages & sections.  During the initial kickoff, planning and design phase, it turned into more where we started to explore related design elements from more branding and collateral to the early discussions around their product UI. Their product UI was a web-based app (web application) that, although it had strong core features and elements, was lacking in the actual UI design. The HelloTeam had strong product marketing and knowledge around the pain and needs of users, so a deep dive on UX research wasn’t required, but more so taking their existing UI and redesigning a fresh new product UI for their web app that aligned with their refreshed modernized branding we worked on and provided that lighter friction free environment for their web app users. It was a pleasure working with their team, and are excited to continue to support them through ongoing website optimization, CRO, and related digital product UI optimization as well.

Founder Collective
VC Web Design, Development & Website Optimization

VC Web Design, Development & Website Optimization

Founder Collective

About Founder Collective

SoHo, NY, and Cambridge, MA-based Founder Collective is a seed-stage venture capital fund built by a collection of successful entrepreneurs, providing the first professional round of capital to promising entrepreneurs with compelling business concepts. Founder Collective is focused on helping the next generation of great entrepreneurs build important and lasting businesses.  Founder Collective focuses on technology-driven companies across a broad range of industries. And despite them having backed 20+ billion-dollar startups, they intentionally keep their fund sizes below $100 million to stay aligned with their founders.

How GoingClear Helped

GoingClear helped Founder Collective with a modern new website design & web development project. Overall, the main intent was to take them from their current status, which had their older messaging, dated look, and digital essence, transforming them into a fresh, clean, and modern new site design that presented them in a clearer light. The focus was to focus less on them and more about the founders and companies they’ve backed. In addition to the new front-end design and UI, what was also important was a friction-free and easy-to-use backend WordPress environment that didn’t require heavy plugin usage or excessive load times.  The team at FC was excellent to work with and has big things planned ahead!

Cazena
Enterprise SaaS Business Website Redesign

Enterprise SaaS Business Website Redesign

Cazena

About Cazena

Want to know how digital natives like Netflix, Amazon, Uber and others are so optimized in their digital strategy? Leveraging the power of data, analytics, machine learning, AI, BI and more, starts to bridge that gap of digital knowledge. Cazena is the only Data Lake with an easy SaaS experience. Cazena empowers enterprises to collect, store and analyze any data in the cloud with zero dev ops required. Data Lakes are hard, but Cazena makes them easy.

How GoingClear Helped

GoingClear was hired to design and develop a B2B SaaS conversion-focused fresh new marketing website that would increase their website conversion rate as well as align with their recent brand refresh that they went through. With that as a target goal, all other elements fell into place from a clear website & digital strategy, UX planning, web design and UI, web development, content & messaging, along with an optimized WordPress CMS to allow for easy administration. Easy administration was a key aspect as well so that their marketing team could keep marketing, running campaigns, leveraging the website with minimal effort & spinning up new landing pages and flex pages with ease. In addition, we layered in HubSpot as the marketing automation software to support landing pages, forms, tracking, progressive fields, and more. B2B SEO was also an important element for this design & build project, preserving their current authority while focusing on new SEO pillars through the new build-out. Working closely with their VP of Marketing as the main POC, along with the CEO at different times, who attended some of the weekly project huddles, we delivered a successful website launch and continued to help support post-launch in website optimization & support. Plus, they were a great team to work and that always makes it a plus!

CloudBolt Software
Enterprise Software Web Design & SEO

Enterprise Software Web Design & SEO

CloudBolt Software

About CloudBolt Software

CloudBolt built an award-winning, cloud management platform to manage & optimize hybrid cloud. IT teams become heroes empowering their users with self-service IT. A new era of collaboration and cooperation was born through CloudBolt. They’ve rapidly grown to meet the needs of digital transformation. They help enterprise teams — across ITOps, DevOps, SecOps, and FinOps — anywhere on their hybrid cloud journey.

How GoingClear Helped

GoingClear partnered with CloudBolt software to design and develop one new performance website that would help them convert their website visitor prospects better provide a better user experience. In addition, we merged multiple websites (different brands) into one centralized website with centralized content under one roof taking products of acquired companies and positioning all within and under the CloudBolt Software brand. With a 10+ marketing team at CloudBolt along with the GoingClear team and an existing external agency they worked with, we delivered the new CloudBolt website and excited for them to leverage their new performance website to generate more conversions setting them up for success in the future!

Expert AI
B2B Enterprise AI Website Redesign, Creative & Video Animation

B2B Enterprise AI Website Redesign, Creative & Video Animation

Expert AI

About Expert AI

Expert AI, a publicly traded company in Italy and with 20 years in the business specializes in empowering organizations to transform data into knowledge and insight through its deep understanding of complex language. Their vision is to make anyone an expert with simple, powerful AI tools that capture the value of natural language and their mission is to create technology that transforms language into knowledge and insight. Expert AI works with some of the largest organizations and government agencies throughout Europe, the Americas and the Middle East.

How GoingClear Helped

Expert AI was entering the US Market and needed the right agency partner to introduce them via a modern and fresh new corporate website, refreshed and consolidated content/sitemap planning, website design, website development, branded design collateral, custom video animation and a complete set of new refreshed UI/UX for their web application and API tool. GoingClear stepped up to the challenge and delivered on each item working closely with their CMO, Product Manager, Head of Growth, developers and supporting marketing team. In addition, their website redesign project came along with preserving their SEO domain authority and a 10,000+ page content migration deliverable while preserving all SEO meta data and all within four different languages.

  • Services Provided by Goingclear:
Novanta Photonics
Enterprise B2B Web Design & Development

Enterprise B2B Web Design & Development

Novanta Photonics

About Novanta Photonics

Novanta is a trusted technology partner to medical and industrial OEMs (original equipment manufacturers), with deep proprietary expertise in photonics, vision and precision motion technologies. We engineer mission-critical core components and subsystems that deliver extreme precision and performance, enabling our customers to improve productivity, to achieve breakthrough performance and to enhance people’s lives.

How GoingClear Helped

This enterprise website design project for client Novanta Photonics started with them looking for a partner in the B2B web design and development space that would work closely with them to design and develop their new large lead-gen focused website. One of the challenges with build was that Novanta Photonics acquired four different well known brands in their space that came with their own websites and complex product catalogs as well as each had their own SEO domain authority that needed to be preserved and carried over. Working through this project from the hefty sitemap planning & information architecture phase to the web design phase went well and stayed on track.  The web development coding phase took time to optimize their dynamic content, advanced product catalog flow and ability to edit different components while all in a WordPress CMS. The website also had to support easy integration of Salesforce & and Pardot embedded forms. As their website was launched, website admin training was completed and SEO domain authority was preserved, we then continued to work through B2B SEO marketing monthly to continue to strengthen their website presence in search and rank for key terms and phrases that helped lead gen efforts.

More Benefits & Features of GoingClear’s WordPress CMS Projects

Project Kickoff

A clear kickoff organized by priority, GC team members and what we need to do starts things off right for an optimized WordPress CMS.

Sitemap & Information Architecture

Your users need to get the next step in their journey as clearly and easily as possible.

CMS Integration

We work within WordPress to create an optimized, lean, easy to update CMS.

Content Integration

Content planning to make sure there is a clear content needs map and contributors are defined in the list, and to ensure website training is in place for easy updates before and after launch.

Automation Integration

Already have your marketing automation system or setting up a new, we'll make sure all is integrated into WordPress and responding properly.

SEO Friendly

A must when it comes to B2B marketing websites or organizational websites, we set you up initially for success, but you can always run more SEO marketing post launch as well.

Website Strategy & Planning

We are getting clear on website goals, marketing & sales needs and key pages of conversion.

Cross Browser & Devices Compatibility

Of course your website has to work on multiple browsers, tablets and mobile phones.

QA & Testing

All hands on deck to make sure your website in pre-launch phase is tight, polished and bug-free ready to launch!

Website Analytics

Making sure your website is properly tracking visitors, sessions, events, and all the good stuff so we can optimize.

Subtle Effects & Animation

Amplifying your new website through subtle animation, website effects and touches to engage your users.

Easy Website Administration

Your new website looks great, automation is integrated and now with our optimized admin interfaces, you'll be able to edit your site with ease!

WordPress Client Testimonials

Don’t take it from us, hear what our clients are saying.

Top FAQs

Is WordPress secure?

Yes, as long as it is setup correctly. If whitehouse.gov, Time magazine and Meta can can be running different parts of their organization on WordPress, then yes, as long as it’s setup properly, then you’ll foundationally be in a good spot.

Yes, we carefully setup your WordPress environment to allow for ease of editing to by default.  For any dynamic content or repeatable pages templates, we optimize the structure into a simple true-source area of editing where you can edit it one place, and it pushes to the several spots it displays.

Yes! And others mentioned above as well.

The right answer to this is based on your current content workflow and future GTM plan. Depending on if you’ll be driving heavy traffic to your website and or concurrent users interacting with key parts or functionality of your site, then if could support going headless, but if you don’t need it and only adds more resources to deliver it, then leave it out and use native WordPress for your content and display.

Honestly, WordPress is not a good solution if it’s not setup properly.  Imagine if it were setup using a very old framework that didn’t have automatic updates, had old plugins there were not updated and a number of obvious elements that any CMS wouldn’t benefit from then, yes it’s not a good solution. And leaning on the other side of things, if the CMS is setup with the latest framework, code is developed in a proper way, dynamic content is supported through the right module creation and security & monitoring is running, then WordPress can be an excellent solution.

Yes. There are benefits to leveraging WordPress as the core framework for your web app from staying lean on the initial build to leveraging existing components that don’t need to be rebuilt to one of the largest communities of plugins that can help fuel some of the functionality needed and then leverage custom web development & coding for the rest.

WordPress CMS Project Request

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