This B2B professional services website project included a few key focus areas that were part of the engagement. GoingClear delivered not only their fresh new modern website but also worked on branding, content messaging & positioning as well as the actual web design, development & HubSpot CMS development & integration. In terms of branding, what we did was deliver a new visual identity for the fantastic team at Heller, which consisted of one new visual identity logo, emblem, and design system with a brand guide. For content messaging & positioning, we worked first to develop a messaging framework & overall core supporting pillars that supported their vision, and then with that direction confirmed; we dove into the actual copy & content for their website pages. Finally, we developed a clear information architecture & sitemap to support their user journeys and worked through the complete design and web development phase. Unique to this project is that we integrated this into their existing HubSpot CMS while focusing on global flexible modules, HubDB for dynamic elements, native HubSpot CTAs, and more. The Heller team was amazing to work with, and we are excited to see their digital game win as a result!

GoingClear helped autoMHatic rebrand their new company, image and website presence through a modern new website that targets their core users. Part of the challenge was that it was important to the team at autoMHatic that they presented themsleves in a mobile optimized view along with having the right balance of photography and illustration. In addition to the user-journeys and high-fidelity design, another requirement was for custom PayNearMe account integration as well as an nCino integration via their API. All in all, it was a success and GoingClear continues to support and optimize their website presence.

GoingClear helped Organic Restaurants, Inc. with their branding to start, then worked through the front-end marketing and search directory website. Both from a UX/UI standpoint for the more marketing-related and search pages then into the restaurant manager dashboard along with eCommerce checkout screens and upgrade screens. A note to remove any extra friction along the digital user journey was key to making this project a success. Sometimes the simpler the outcome, the more thought and work go into pulling off “simple”. The new OrganicRestaurants.com website is launching shortly with this fresh new look and GoingClear is happy to have partnered to bring their new website & web app to life! Besides web & digital, GoingClear continues to help with G3 Agile Marketing, video production, marketing & sales collateral along with focused local and nationwide SEO.

GoingClear partnered with Awk Monks initially to design a simple one page website and work with their team to allow for the minting of Awk Monks via Solana and Phantom wallet.  After that first smaller project, it then turned into a full on complete interactive Web3 website redesign and build along with dynamic gallery of minted monks, share-friendly custom animated gifs & memes, status checker and more. In addition, GoingClear developed multiple educational videos in series, ran SEO marketing, PPC marketing, delivered a refreshed new brand strategy, brand voice and tone as well as ongoing social media marketing, discord engagement and digital presence monitoring & optimization.

And if you are currently reading this then you’d be happy to know that Awk Monks is currently live in the initial minting phase of their 8,888 NFT awkward monkeys which you can mint right on their site with a Phantom wallet + Solana.