GoingClear initially aligned with HelloTeam to work on a light branding/logo modernization and complete B2B website design & development project, which also included a healthy amount of custom-branded visual graphics & elements to leverage throughout their website within key pages & sections.  During the initial kickoff, planning and design phase, it turned into more where we started to explore related design elements from more branding and collateral to the early discussions around their product UI. Their product UI was a web-based app (web application) that, although it had strong core features and elements, was lacking in the actual UI design. The HelloTeam had strong product marketing and knowledge around the pain and needs of users, so a deep dive on UX research wasn’t required, but more so taking their existing UI and redesigning a fresh new product UI for their web app that aligned with their refreshed modernized branding we worked on and provided that lighter friction free environment for their web app users. It was a pleasure working with their team, and are excited to continue to support them through ongoing website optimization, CRO, and related digital product UI optimization as well.

What an exciting startup company to work with. With Boxing For Fitness, big goals, strong background and history within the industry and an amazing team and board of advisers. If you want to know what Boxing For Fitness is… just think Crossfit or Zumba, but for Boxing and the boxing industry. With Boxing For Fitness officially trademarked, they needed an impressive highly credible website interface design from the front-facing public pages to the back-end logged in dashboard user interface areas for their three types of users which are gyms, trainers and individuals. Focusing on a proper discovery, planning and design strategy phase, we had website credibility, according to Stanford University covered through high-end design. In addition to the the looks/visual design, they needed a stable and scalable back-end and CMS Content Management System to support this build. The end result was a mobile/tablet/desktop bootstrap responsive friendly approach through a Progressive Web App development framework with browser push notifications, geolocation, registration, eCommerce, sign in, discounts for certain member types and more. In addition, as we helped them launch their new progressive web app, we also provided our video production services to create a docu-style brand video to help brand their story and connect with their audience as there are so many web apps out there nowadays with little or no branding, so we wanted to help set Boxing For Fitness apart from the pack and maximize their digital presence. Watch a short video below for a summary of this web app project as well as the video we produced for BFF too! In addition, we designed associated marketing collateral print designs, trifolds, certificate design, one-sheets, postcards and more.

GoingClear helped Organic Restaurants, Inc. with their branding to start, then worked through the front-end marketing and search directory website. Both from a UX/UI standpoint for the more marketing-related and search pages then into the restaurant manager dashboard along with eCommerce checkout screens and upgrade screens. A note to remove any extra friction along the digital user journey was key to making this project a success. Sometimes the simpler the outcome, the more thought and work go into pulling off “simple”. The new OrganicRestaurants.com website is launching shortly with this fresh new look and GoingClear is happy to have partnered to bring their new website & web app to life! Besides web & digital, GoingClear continues to help with G3 Agile Marketing, video production, marketing & sales collateral along with focused local and nationwide SEO.

GoingClear worked closely with Safe Harbor Health to first modernize their logo with a light brand refresh. As buy-in for the refreshed brand look was approved and loved :), we then worked through a full marketing website design and development project together to highlight the backend healthcare broker portal web application. Once the marketing website was approved in the design phase, we then dove into the web application custom build. The end goal was a back-end web app portal for healthcare brokers along with their sales teams of sub-users that have full access to health insurance quotes with 50 states of tax codes along with federal tax consideration and calculations. In addition to their logo modernization, brand refresh, marketing website and UI/UX and custom web development to build their web app, we continue to evolve key functionality with speed through focused user-feedback and key elements to release into production.

Expert AI was entering the US Market and needed the right agency partner to introduce them via a modern and fresh new corporate website, refreshed and consolidated content/sitemap planning, website design, website development, branded design collateral, custom video animation and a complete set of new refreshed UI/UX for their web application and API tool. GoingClear stepped up to the challenge and delivered on each item working closely with their CMO, Product Manager, Head of Growth, developers and supporting marketing team. In addition, their website redesign project came along with preserving their SEO domain authority and a 10,000+ page content migration deliverable while preserving all SEO meta data and all within four different languages.

GoingClear helped VC Platform for another year in a row on designing and developing their annual compensation calculator. Platform is powerful and with not just sending another PDF report around their smart team decided to have the data and information presented in a one-page interactive microsite website. One of the heavily used part of this one-page is their interactive calculator to helps inform users what compensation looks like as a variety of filters can be choosen to understand better.