As a digital agency specialized in designing & developing interactive microsites for our clients, we understand the importance of crafting engaging experiences that help cement your key points into your users’ minds. We can take boring annual reports or benchmarks and turn them into beautiful one-page long form websites for your users. Besides making them look nice, we can create custom filters and effects to allow users to fine-tune their experience to get to the data they need. As a bonus, we know that socializing is great for potential viral effects, so for that reason, we build in promotional social sharing functionality to help bring your microsite new earned organic traffic. Explore more about our interactive site builds below.
Your company has an annual benchmark report or study that you’d like to bring to life through an interactive microsite website
You have data from a 3rd party that you’d like brought into one centralized microsite with charts, graphs, and data visualization.
You’d like your data to be interactive with calculator functionality & filters
You need it to be on-brand, modern and have a polished look & feel
It needs to have a back-end management area for you to make updates
First step is to truly understand your company, brand and interactive microsite needs from the ground up.
As clarity comes, we create our website strategy roadmap to deliver the different phases of your design & build.
Working together to make sure you love your new interactive microsite design and validating it too.
Website performance is key. Your site must be fast and easy to manage too.
It's gotta be perfect and also includes polishing prior to launch.
After launch, we can work to optimize your microsite tied to key metrics.
For every interactive microsite project we design & code/build, we make sure our clients are armed with what they need in a high-performance microsite that's going to help convert and or usher their visitors and leads to next steps in their digital journey. Below are a few key website features that are included in all projects we deliver as a baseline.
A clear kickoff organized by priority, GC team members and what we need to do starts things off right.
Your users need to get the next step in their journey as clearly and easily as possible.
Primarily, we work within WordPress, WebFlow and HubSpot CMS, but have also developed custom when needed.
Content planning to make sure there is a clear content needs map and contributors are defined in the list.
Already have your marketing automation system or setting up a new, we'll make sure all is integrated and responding properly.
A must when it comes to B2B marketing websites or organizational websites, we set you up initially for success, but you can always run more SEO marketing post launch as well.
We are getting clear on website goals, marketing & sales needs and key pages of conversion.
Of course your website has to work on multiple browsers, tablets and mobile phones.
All hands on deck to make sure your website in pre-launch phase is tight, polished and bug-free ready to launch!
Making sure your website is properly tracking visitors, sessions, events, and all the good stuff so we can optimize.
Amplifying your new website through subtle animation, website effects and touches to engage your users.
Your new website looks great, automation is integrated and now with our optimized admin interfaces, you'll be able to edit your site with ease!
OpenView is an expansion focused venture capital company that offers a platform of customer acquisition, customer success, corporate development, product monetization and talent acquisition. Based in Boston, and focused on software companies, PLG or Product Led Growth is a key strategic go-to-market strategy that OpenView is fully supportive of and follows for success.
VC Platform’s vision is to collaboratively elevate the venture capital platform profession globally by recognizing and propagating standards of excellence in portfolio and firm management to benefit the member community, the portfolio companies they serve and the venture capital industry at large.
GoingClear helped VC Platform for another year in a row on designing and developing their annual compensation calculator. Platform is powerful and with not just sending another PDF report around their smart team decided to have the data and information presented in a one-page interactive microsite website. One of the heavily used part of this one-page is their interactive calculator to helps inform users what compensation looks like as a variety of filters can be choosen to understand better.
The purpose of the VC Compensation Report is to provide a comprehensive overview of Platform compensation, benefits, industry trends, and emerging practices across global venture firms. The survey covers over 700 respondents in platform roles at venture capital firms, and to present the data in an engaging and easy-to-understand manner, we utilized various charts covering all aspects of the report, as well as a dynamic calculator that reacts to user input.
F-Prime, based in Cambridge, but with offices in London and San Francisco, invests in healthcare and technology companies that impact lives all over the world and is owned by Fidelity Investments.
GoingClear’s project scope was to design the new Fintech Index full website page first working through the design phase of the multiple charts, graphics and page designed elements & sections, then once design was approved, GoingClear worked through the front-end coding and then continued to the back-end development, bringing all raw data to life through complex calculations & filters while using the D3 JavaScript library to leverage interactive charts that help communicate the key data points. It was a fun project and the F-Prime team was excellent to work with.
Want to dive deep into all the functionality within the new Fintech Index? Check out F-Prime’s substack introduction of the new Fintech Index here.
The purpose of the Fintech Index is to track and compare the performance of Fintech companies against other market indexes, including the NASDAQ and the S&P 500. The custom web development functionality also provides a deeper look into the companies included within the index, allowing users to compare the companies across several important metrics and sector benchmarks.
OpenView is an expansion focused venture capital company that offers a platform of customer acquisition, customer success, corporate development, product monetization and talent acquisition. Based in Boston, and focused on software companies, PLG or Product Led Growth is a key strategic go-to-market strategy that OpenView is fully supportive of and follows for success.
