In-house Boston web development team ready to deliver.

Custom Web Development Agency

About Custom Web Development, Web Apps & GoingClear

 

One of our core specialties here at GoingClear is custom web development & building web apps (applications).

 

Whether you need custom website development for an existing website or web app or are looking for a new website or web application built with custom web development, we are here to help. We even wrote a web app book on it! 

Companies that have leaned on GoingClear for custom web dev & web apps service

Typical Use Cases that our Custom Web Development solutions solve:

Custom Website Features

Your company has a website and needs custom website features or functionality that requires custom website development & coding

Web Applications for Startups

You have a startup that needs a web application designed & developed

Professional & Modern Website

You have a project where you need a website that is professional, credible, and modern

Website Rebrand

You went through a rebrand and your current web app needs a reskinning

3rd Party API Integration

You need dynamic data passed into your web app or website via an API or 3rd party feeds that exist

Integrating Existing Designs

You might have a set of designs already and just need us to develop them up through clean coding and a mobile-friendly bootstrap grid

Key benefits of our custom web development & web app services

Deep expertise in custom web development and web applications
Progressive web app friendly, allowing for robust functionality without going native Apple or Android
Flexible to work on small web development enhancements to existing websites
Specialized in integrating recurring eCommerce subscriptions & membership functionality into web applications or websites
Explore & build philosophy for brand-new web app startup ideas to develop your MVP to then allow funding to come in and build more
Deep synergy with the WordPress framework to use as a base layer for the right web app use case, which can help to validate more before going big
Deep API expertise working with 3rd party data to bring into your web app

Why Choose us for Custom Web Development & Web App Builds?

Effective and clear In-house cross functional rockstar web app development team that allows for acceleration of challenging website builds & features.
24+ years in business - established in 2001.
Web App designs and UI that you’ll love. Never templates, but all thoughtful and custom designs targeted to engage and convert your target users.
Tight & clear project management process to hit tight deadlines and move complex projects forward but also allow for flexibility to delivery the best MVP or more evolved web app.
Completion of over 1,000 projects for over 500 clients - AKA: we have experience.
Weekly meetings to assure nothing slips through the cracks.
A+ Better Business Bureau rated company.
Not a 100 person agency with 100-person agency protocols, so can offer big impact, pivot-friendly project schedules and personable and collaborative approaches to delivering the best.
After the web app or custom web dev project is completed and we’ve built an awesome relationship, it often grows into a long term partnership with post-launch web app optimization & support.

Common Web Development Features & Effects

When it's not a full custom web app design and build project, typical custom website features and effects that we deliver to our clients can range from any of the below or be fully custom that we haven't been asked of yet if you have something very custom in mind!

Advanced Search

Whether you have a complex website with a lot of data or a simple portfolio of your projects or a catalog system with your products listed or an interactive geographic map, with advanced search and filters as a website feature, we can make the interactivity of your data a bit more engaging and easy to interact with.

API Integration

Third party API integrations can be at the heart of having a robust and dynamic website. Whether we are leveraging an external JSON or XML API to grab data or you need us to build an API for your website to allow others to leverage your data, we can assist.

Dynamic Content

This may sound like a common website feature, but displaying dynamic content to your website audience might be not only be key to your success if you have hundreds or thousands of websites pages when thinking about scaling that your website offers, but also can be critical to displaying third-party data or content that your website visitors need to see to be able to make decisions about your products or services. Whether simple or complex, this is one of our specialties here at GoingClear leveraging third party data through an API to bring it into your website or web app’s key dynamic content focused area which could be product databases, catalog systems, news feeds, CRM data or more.

Directories

One of our key web dev features, we've worked on are developing and or customizing website directories features. Whether you have a web based digital business startup project in mind that has a core business model of being a directory or if you have an existing website or business that would like to add some sort of directory, we can assist win the proper planning, development and maintenance of your web directory system. Having a directory can be look at as the start of the online business model, but there can be so much more functionality added from offering upgraded listings, eCommerce, subscriptions for premium placement, claim management and more.

Client Portals

If you’re a service-oriented business, as your business grows, so will the number of your clients. And clients often need transparency, a peek into where their projects stand in your pipeline. Client portals allow your valued clients to track progress and anticipate your needs as well. We help businesses like yours set up clear client portals so that project management is a breeze and you have a clear-eyed view of the process from start to finish. Just think about any area of your business where your customers may call you to inquire about the status of their project or service with you and that alone is an area where you can leverage a client portal to allow for your phone to stop ringing on project and service check in, so you can automate that piece of your business and get back to having that phone ring for new sales calls.

Interactive Maps

The interactive geographic map is a helpful way to allow your website visitors to see what areas of the world that your business is located in or possibly where you’ve completed projects under you company name or a way to show listings on your website if you happen to have a listing directory type website. Whatever the way that you’d like to leverage a interactive geographic map, we can assist with the design, development and configuration of this website feature.

Multilingual Websites

Integrating corporate, enterprise and marketing websites withing a multilingual framework to allow for language customization.

eCommerce

eCommerce as a website feature can be looked at in multiple ways. You might have a business that is comprised entirely of eCommerce or you might be in a business where you are looking to compliment your offering with online training education or simply selling gift cards of your services. Either way, we can assist with with your eCommerce website development need.

Event Calendar

A common website feature that companies and organizations have is an event calendar. With an event calendar, you can allow your website visitors to interact with your calendar and view by month, day, year and or offer advanced search filters to navigate to the events that they specifically want to view. We can also integrate dynamic event data via API integration so that your calendar is full of events not just from what you manually enter but from third party sources too. Get in touch to let us know what sort of event calendar would be helpful to your business

Website Calculators

A great way to communicate complex data or along with filters built within calculators to further sharpen data, a website calculator can be a great solution!

Metaverse Development

For the right web application and use case, the integration of metaverse modules and features are a great addition your website or app. Specifically, our experience is with Unreal Engine development.

Login & Registration

Any website that will have users that can login will need some sort of login and registration system. Whether it is a more complex registration leveraging third party Facebook or Google account sign in or a simple email and password based login system, we can assist with the development of this website feature. From protecting gated information on your website by requiring a login or registration or having your entire website be password-protected, there are different approaches to make this happen. After a careful review of what your short-term and long-term business website goals, we can map out a future-friendly solution that can scale with your business

Online Training LMS

An online training website feature can be helpful when you are teaching online through online courses or training classes. From different courses that have modules, quizzes and downloadable certificates upon completion, we can determine an optimized solution based on your business and user needs to assist with online training learning management system (LMS) that will allow your online students to succeed.

Product Catalog

Need a way to display information on your website in a neatly organized manner? A product catalog can help and not just in the display of your products, but also with the help of basic or advanced search filters to allow the sorting and presentation of a refined selection of data. We work on the development, configuration and training of how to use your new product catalog in terms of your back-end administration area too. In addition, if the products in your catalog are coming from an external API, we can assist in the web programming of successfully integrating that data too.

Website Effects

From animated charts to advanced parallax and object animation, number counters, smooth transistions and more, we enjoy amplifying websites to help them be more engaging to your users.

Coding Languages, APIs & Web Stack

Our process and typical timeline

Whether it's a complete new custom web app or going through an optimization of a current web app, we follow our 6 step process to deliver.

Step 1
Listen
& Learn

First step is to truly understand your company, brand and website needs from the ground up.

Step 2
Web App Strategy

As clarity comes, we create our web app strategy roadmap to deliver the different phases of your design & build.

Step 3
UX & UI
Web Design

Working together to make sure you love your new web app UI screens, dashboard and interactions.

Step 4
Web Development

Web app performance is key. Your web app must be fast and easy to manage too.

Step 5
QA &
Testing

It's gotta be perfect and also includes polishing prior to launch.

Step 6
Launch!
(and
Optimize)

After launch, we can work to optimize your web app tied to key metrics.

Samples of our custom web development & web apps work

We have too much to show, so we’ve picked a few to share that we think you’ll like.

Boxing for Fitness
Custom Web Application with Directory, Maps Integration & Membership

Custom Web Application with Directory, Maps Integration & Membership

Boxing for Fitness

About Boxing for Fitness

A community built on a strong foundation. Disciplined, Confidence, Patience and Empowered are just some of the words to describe this community – “BFF”, Boxing For Fitness is growing to the largest and best brand in this one of a kind industry. Creating the largest community and unifying a culture that has grown around the world.

How GoingClear Helped

What an exciting startup company to work with. With Boxing For Fitness, big goals, strong background and history within the industry and an amazing team and board of advisers. If you want to know what Boxing For Fitness is… just think Crossfit or Zumba, but for Boxing and the boxing industry. With Boxing For Fitness officially trademarked, they needed an impressive highly credible website interface design from the front-facing public pages to the back-end logged in dashboard user interface areas for their three types of users which are gyms, trainers and individuals. Focusing on a proper discovery, planning and design strategy phase, we had website credibility, according to Stanford University covered through high-end design. In addition to the the looks/visual design, they needed a stable and scalable back-end and CMS Content Management System to support this build. The end result was a mobile/tablet/desktop bootstrap responsive friendly approach through a Progressive Web App development framework with browser push notifications, geolocation, registration, eCommerce, sign in, discounts for certain member types and more. In addition, as we helped them launch their new progressive web app, we also provided our video production services to create a docu-style brand video to help brand their story and connect with their audience as there are so many web apps out there nowadays with little or no branding, so we wanted to help set Boxing For Fitness apart from the pack and maximize their digital presence. Watch a short video below for a summary of this web app project as well as the video we produced for BFF too! In addition, we designed associated marketing collateral print designs, trifolds, certificate design, one-sheets, postcards and more.

“The experience was awesome. I've worked with other web developers before and I can really tell the difference in the professionalism, constant care of our web app to make it better, to make sure it was exactly what I wanted. I realy enjoyed the experience and I highly recommend GoingClear.”

Play
Orlando Maffucci
Founder, Boxing for Fitness
Organic Restaurants
Search Directory Website with Recurring eCommerce & Dashboard

Search Directory Website with Recurring eCommerce & Dashboard

Organic Restaurants

About Organic Restaurants

OrganicRestaurants.com is dedicated to connecting people who eat organic food with places that offer organic food options wherever they are in the world – while providing users the opportunity to rate and review listings in transparent detail so organic-minded people can find healthier choices.

How GoingClear Helped

GoingClear helped Organic Restaurants, Inc. with their branding to start, then worked through the front-end marketing and search directory website. Both from a UX/UI standpoint for the more marketing-related and search pages then into the restaurant manager dashboard along with eCommerce checkout screens and upgrade screens. A note to remove any extra friction along the digital user journey was key to making this project a success. Sometimes the simpler the outcome, the more thought and work go into pulling off “simple”. The new OrganicRestaurants.com website is launching shortly with this fresh new look and GoingClear is happy to have partnered to bring their new website & web app to life! Besides web & digital, GoingClear continues to help with G3 Agile Marketing, video production, marketing & sales collateral along with focused local and nationwide SEO.

Safe Harbor Health
Healthcare Marketing Website & B2B Web Application Broker Portal

Healthcare Marketing Website & B2B Web Application Broker Portal

Safe Harbor Health

About Safe Harbor Health

Safe Harbor Health developed the total wellness program (TWP) which focuses on improving healthcare with technology. Safe Harbor provides over 200 digital healthcare services independent of your existing health plan throughout the United States.

How GoingClear Helped

GoingClear worked closely with Safe Harbor Health to first modernize their logo with a light brand refresh. As buy-in for the refreshed brand look was approved and loved :), we then worked through a full marketing website design and development project together to highlight the backend healthcare broker portal web application. Once the marketing website was approved in the design phase, we then dove into the web application custom build. The end goal was a back-end web app portal for healthcare brokers along with their sales teams of sub-users that have full access to health insurance quotes with 50 states of tax codes along with federal tax consideration and calculations. In addition to their logo modernization, brand refresh, marketing website and UI/UX and custom web development to build their web app, we continue to evolve key functionality with speed through focused user-feedback and key elements to release into production.

Houghton Mifflin Harcourt
Internal Web App Portal for HMH Sales Reps & Training

Internal Web App Portal for HMH Sales Reps & Training

Houghton Mifflin Harcourt

About Houghton Mifflin Harcourt

Houghton Mifflin Harcourt is an educational and trade publisher in the United States. Headquartered in Boston’s Back Bay, it publishes textbooks, instructional technology materials, assessments, reference works, and fiction and non-fiction for both young readers and adults. Houghton Mifflin Harcourt has a long standing history. In 1832, William Ticknor and James Thomas Fields had gathered an impressive list of writers, including Ralph Waldo Emerson, Nathaniel Hawthorne, and Henry David Thoreau.

How GoingClear Helped

Every company needs new sales to grow. And to find new customers, businesses need their sales teams to be educated and equipped with up-to-date product knowledge and details.

For the Sales Enablement group at Houghton Mifflin Harcourt (HMH), that was proving to be a challenge. They had approximately 800 sales representatives spread across the United States, supported by online training programs being offered throughout the year. In order to take them, sales personnel were forced to register using Microsoft Excel files that were emailed and updated manually by another member of the HMH staff. The spreadsheets themselves were extremely cumbersome, with hundreds of rows and columns that needed to be filled in one at a time.

This spreadsheet-based system was functional, but it was prone to errors and didn’t represent a valuable use of the Sales Enablement team’s time and resources. Eventually, they turned to GoingClear for help developing a web app that would automate these tasks which involved two key components which were a third party learning management system’s API and having that their system and data talking/syncing with our web app as well as an admin interface for management and sales reps to login, register and pull reports as well. The company was on a tight deadline ahead of its next training initiative, but wanted to work with a firm who would focus on intensive discovery and custom programming with the goal of finding a more efficient solution.

After thorough interviews and detailed planning, our experienced programmers were able to develop a successful web app that removed the need to share spreadsheet files through email. Instead, HMH got a streamlined solution that allowed for users to login, select the courses they needed, and have them automatically scheduled or assigned.

By giving Houghton Mifflin Harcourt a new way to handle sales rep training, we didn’t just eliminate an annoyance; we let their talented employees get back to what they did best – focusing on more exciting, revenue-generating work.

Client Testimonials

Don’t take it from us, hear what our clients are saying.

Building a Successful Web App

A Businessperson's “Getting Started” Guide for Web Apps

Buy the book on Amazon

Top Custom Web Development Agency FAQs

What’s the benefit of custom web development?

Essentially, if you are looking to have something coded, maybe it’s a web app or just a customer feature or functionality of your current website, then custom web development is the answer to bring it to life. Custom web development is just how it sounds where it is custom functionality or features that don’t exist out of the box.

That is one of our specialties. We even wrote a book, more of a business owner or executive’s guide on how to build a web app within the lens of it being the underlying business model. 

It’s similar to a website design & build, but when building custom web applications, we spend more time in the beginning to build out the functional requirement specifications and spend time in UX to validate the different features & functionality for the potential different types of users that would be interacting within your web app. Outside of that, there is typically a heavier QA/Testing phase that goes along with web applications. And for any web app design & builds, we recommend post-launch optimization so you can build for your users, learn from your users and optimize your web app to continually help their interaction with your web app.

Custom Web Development & Web Apps Project Request

Add a few details and a GoingClear team member will connect with you!