Generally, for B2B websites, there is a focus on squeezing as much value and conversions out of them. B2B websites are usually heavily leveraged in marketing departments to deliver qualified leads to sales. When considering using CRO or Website optimization as digital tactics, marketing leaders typically need to increase leads and effectiveness on their websites to deliver more to sales.

Sometimes, when considering website optimization and CRO for B2B websites, it’s not necessarily about getting more traffic, as they typically have enough traffic, but rather about increasing conversions from that website traffic through their website.

With our website optimization & CRO plans, we start with a website & digital audit and then present our findings and areas of optimization that would deliver the highest impact and return. Ultimately we work through together, but you have the final say on which items & initiatives we may proceed with.

We know that long term plans aren’t anyones favorite, plus it doesn’t seem client-friendly, so what we do is run in 90 day sprints. Three months present enough time to audit, plan and deliver on a handful of key initiatives.

CRO (Conversion Rate Optimization) works where key website pages that provide the most value to marketing & sales efforts are defined, audited, and then optimized. The end result is that those pages will deliver more conversions as a result of properly done CRO and website optimization.

We could, but the target is typically laser-focused on only the most impactful pages. Usually, there could be a focus on anywhere between 1 and 5 key pages that have a higher volume of traffic funneled through.

The underlying thought here is that you are a B2B company running paid media or have earned or owned website traffic coming into your website, and since it is probably costing you to bring that traffic in, then why not try to convert as much of that website traffic as possible using website optimization & conversion rate optimization services to do just that. 

This is the fun part, where everything is benchmarked from prior to running CRO and how many conversions were happening on key pages, to the experiments run with hypothesis and results, to essentially choose the winner with the most conversions.