The visual identity of a brand is typically rooted in what most people think of – your official company logo. But there is so much more that goes into brand identity or visual identity, from your fonts, colors, illustration, icons to your different website elements, photography, video style, animation and more. From a high level, it is a  collection of what makes your brand unique through visuals including the elements mentioned as well as more that help distinguish your brand visually from other brands.