OrganicRestaurants.com (2015)

Find. Eat. Empower.

CHALLENGE

What They Needed

OrganicRestaurants.com is dedicated to connecting people that eat organic food with places that offer organic food wherever they are in the world - while providing users the opportunity to rate and review listings in transparent detail so organ...
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solution

How We Helped

GoingClear was responsible for handling a complete revamp of this site. From a major logo rebranding, to a complete new backend that boasts a Gamification Type Adminstration area and Geolocation Development along with loads of other features su...
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HIGHLIGHTS

Screenshots

Challenge Details

What They Needed

OrganicRestaurants.com is dedicated to connecting people that eat organic food with places that offer organic food wherever they are in the world - while providing users the opportunity to rate and review listings in transparent detail so organic foodies find healthier choices.

Solution Details

How We Helped

GoingClear was responsible for handling a complete revamp of this site. From a major logo rebranding, to a complete new backend that boasts a Gamification Type Adminstration area and Geolocation Development along with loads of other features such as eCommerce, registration, filters, recurring memberships, listings management, restaurant details, google places api, google maps api, ratings, reviews, hours of operation per restaurant, claiming functionality by restaurants with workflow and automatic emails, verification system with pending approval for claimed listings, creating accounts with social login sync of facebook and google too.

On the digital marketing side of things, for this project, we set in place an aggressive SEO (Search Engine Optimization) strategy coupled with a social media engagement initiative that includes both online and offline efforts from custom landing pages, print materials for owners, window decals, and a well-branded Media Kit as well. Also, there is an inbound marketing strategy in place to target the restaurants and consumers that will win as a result of having OrganicRestaurants.com in their life.

For video production, we created an approx 1 minute and 30 second video to help have an engange piece of content that would help with brand awareness. We even leveraged advanced video production equipment at the time which one of the pieces was even used in the movie hit - Lord of the Rings. In addition to the branding and awareness video, we also created a digital animation to help introduce what Premium Placement is for restaurnat owners to quickly understand how this helps them win too.

Some other key features of this Performance website and web app are leveraging are optimized images for faster pages speeds, fully responsive bootstrap framework coding enhanced for mobile and tablet friendly devices and much more.

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