Website Design That Wows

Point 1 of 22 from the series
22 Must-Haves for B2B Websites

Remember that old saying, “You never get a second chance to make a first impression”? Studies show that over 60% of website visitors’ perception of your business credibility hinges on aesthetics alone.

→ In our latest eBook: The 22 Must-Haves for B2B Websites, to attract more leads and drive more conversions, we dive into the 22 key ingredients that will get your B2B website to pump on all cylinders to deliver the greatest impact for your company.

→ In this 84-second video on point 1 of 22, we take a quick minute to explore why design alone is so important, and B2B brands and companies no longer have the luxury of just having a website up and running or using an old template but to really push to the next step and get a website that wows in terms of design, information architecture, navigation, messaging, and sitemap.

→ A carefully crafted design that removes any friction from being able to advance your website visitors through an optimal buyer’s journey.

→ If your website is not presented in the clearest, most thoughtful design and speaking to your target audience, you can lose credibility, leading to fewer website conversions and leads.

→ B2B companies typically have longer sales cycles and more time to influence and provide resources and knowledge on their website. This allows their prospects and buyers to connect with them and their brand as they perform research online to find the best solution for their pain and needs.

→ According to Think With Google, “90% of B2B researchers who are online use search specifically to research business purchases.”

→ Trusting Google with that, then how can B2B companies not put a serious focus and initiative around making sure that their B2B website has a design that wows and taking the proper time to work through user research, planning, and custom thoughtful design that will give them the best chance with converting more website visitors into conversions & leads.

If you like our point #1, we have 21 more points about the 22 Must-Haves for B2B Websites!