GoingClear initially aligned with HelloTeam to work on a light branding/logo modernization and complete B2B website design & development project, which also included a healthy amount of custom-branded visual graphics & elements to leverage throughout their website within key pages & sections. During the initial kickoff, planning and design phase, it turned into more where we started to explore related design elements from more branding and collateral to the early discussions around their product UI. Their product UI was a web-based app (web application) that, although it had strong core features and elements, was lacking in the actual UI design. The HelloTeam had strong product marketing and knowledge around the pain and needs of users, so a deep dive on UX research wasn’t required, but more so taking their existing UI and redesigning a fresh new product UI for their web app that aligned with their refreshed modernized branding we worked on and provided that lighter friction free environment for their web app users. It was a pleasure working with their team, and are excited to continue to support them through ongoing website optimization, CRO, and related digital product UI optimization as well.
