This enterprise website design project for client Novanta Photonics started with them seeking a partner in the B2B web design and development space to work closely with them to design and develop their new, large-lead-gen-focused website. One of the challenges with building was that Novanta Photonics acquired four well-known brands in their space, each with its own website and complex B2B product catalog, and each with its own SEO domain authority that needed to be preserved and carried over. Working through this project from the hefty sitemap planning & information architecture phase to the web design phase went well and stayed on track. The web development coding phase took time to optimize their dynamic content, the advanced product catalog flow, and the ability to edit different components within a WordPress CMS. The website also had to support easy integration of Salesforce & and Pardot embedded forms. After their website launched, website admin training was completed, and SEO domain authority was preserved, we continued to work through B2B SEO & technical website optimization to strengthen their website presence in search and rank for key terms and phrases that helped lead gen efforts, which was all tracked through their integrated website forms into their CRM.
