About RhythmInfluence
RhythmInfluence, a division of nexxen, is a trusted full-service creator marketing agency, leveraging a decade of experience to blend the artistry of creator content with powerful technologies for seamless, end-to-end solutions. Their approach emphasizes creativity, precision, and measurable outcomes, ensuring meaningful brand content experiences that stand out. RhythmInfluence has worked with major brands such as Lincoln, KFC, Walmart, Discover, V8, Campbell’s, Toyota, xfinity, logitech, Wendy’s, Ford and Capital One.
How GoingClear Helped
GoingClear worked with the RhythmInfluence team to focus first on modernizing their logo as opposed to a complete brand and logo overhaul. Once we modernized their logo, then we dove into UX research, persona development to become aligned with the needs of their large buyers & researchers. As the intel gained became clear and started to position the story we were telling, we then moved into wireframing and high-fidelity design. With RhythmInfluence having a B2B focused website where large agency media buyers and direct contacts at large brands are the buyers, the goal was to present a clear, modern and refreshed web design that spoke to that audience and provided the right knowledge to advance them through their digital journey. In addition, part of the project included HubSpot integration leveraging marketing hub professional and sales hub enterprise plans to integrate automation and sequences from website actions.