B2B Professional Services Web Design, SEO and Inbound

Initially, Boston Engineering was seeking a digital agency to support their ongoing website optimization and creative collateral work needs.  The relationship evolved into a more comprehensive partnership, where we began to assist Boston Engineering with their B2B digital campaigns, including B2B SEO, video production, branded design collateral, and HubSpot CRM integration & automation.

They had a smaller internal marketing team who were smart, great to work with, and dedicated to seeing digital win. That two-person marketing team generated 28% of the firm’s sales through demand gen leads converted to closed won/sales. We exceeded industry benchmarks with a Google Ads CTR that was 33% higher than the industry average. Through focused inbound marketing, getting more qualified eyes to their site, we helped contribute millions of dollars to the pipeline with average deal sizes ranging from $50k to $500k. Plus, we had fun working on a quick turnaround video production project they needed, which involved maritime defense and their underwater drone!