B2B Website Optimization in HubSpot CMS for Application Security Company

Legit Security

About Legit Security

Legit Security provides an AI-native Application Security Posture Management (ASPM) platform designed to secure modern software development lifecycles (SDLC).  They have dual headquarters, both in Boston, Massachusetts, as well as Tel Aviv, Israel, and were founded by security experts, including veterans of the Israeli Defense Forces (IDF).

How GoingClear Helped

GoingClear helps Legit Security with ongoing B2B website optimization needs. Initially, GoingClear was brought on to take over from another web agency vendor.  Our engagement started with an initial website audit, a HubSpot CMS audit, and an overall priority list of key website initiatives to focus on during the first 90-day website optimization & campaign sprint together.  As we evolved key areas of the website without ever undergoing a major rehaul, we entered the stage of performance & optimization testing, which included AB Testing experiments, aspirational UI work, and deep technical SEO implementation. Working with the Legit Security team, from CMO to product marketing, and their web operations team has been a pleasure, and we look forward to continuing to help optimize and convert more qualified website traffic into MQLs & SQLs, ultimately leading to pipeline growth.