GoingClear was engaged to help SDMC reimagine its B2B corporate website to support its marketing, sales & business objectives. At the highest level, it supported an enhanced user experience and introduced the future of the Standard Finishing brand, showcasing its product portfolio in a dynamic way and providing customers with a resource hub full of product information, videos, and specifications. Some of the core project elements were a modern, clean website design and adherence to their brand guide. Also important to this project was a well-thought-out WordPress CMS structure with flexible modules and a simple administrative area to manage their products & product catalog. For marketing automation and CRM integration, Salesforce forms were to be synced & connected, along with proper tracking & analytics in place for clear measurement of MQLs, SQLs, and pipeline growth, with source attribution. Outside of that, the five-person SDMC team with whom GoingClear interacted was a pleasure to work with, and we continue to support them with post-launch website support & optimization.
