About GoingClear & our Experience with SaaS & Tech

As a SaaS & Tech specialized digital agency, we lean on our years of experience to deliver better, tighter and more focused services to our clients. Whether it’s a SaaS website redesign project, tech company branding & content project or our B2B SEO & agile marketing support, our lens of understanding the SaaS sales cycles, digital-friendly buyer journeys and critical need for segmenting & targeted messaging based on buyer types is key to delivering success for SaaS companies.

Key Challenges GoingClear Helps SaaS Companies With

Ongoing Support

Your company needs ongoing website support & maintenance

Optimization & CRO

Your company wants to squeeze more value out of your website with Website Optimization & CRO

Branding & Messaging

Your company needs help with messaging, branding, & visual identity

Flexible Support

Your company needs flexible ongoing digital marketing & website support

B2B SEO

Your company needs help with B2B SEO Strategy and an ongoing B2B SEO partner to deliver on that strategy

Key benefits of GoingClear’s SaaS & Tech digital agency expertise:

Deep expertise in designing & developing B2B websites since 2001
Complex website builds, web migrations and custom functionality is the norm for us when it comes to B2B web projects
B2B SEO specialized for companies focusing on acquiring leads through organic traffic
Agile marketing support plans built for B2B companies and their ongoing flexible monthly needs
Branding, content and messaging services with a B2B lens
Delivering B2B video production services with our own in-house media studio, flexible for typical B2B video use cases (testimonials, interview style & more)

Types of SaaS companies we work with

HR & performance management
Healthcare & insurance brokers
Website directories
Recruiting & engagement platforms
Enterprise cloud & data
Voice & conversational AI
Business Texting
Blockchain & NFTs

Sample SaaS & tech website & digital projects by GoingClear

HelloTeam
SaaS Web Design, Web Development, Branding & UI

SaaS Web Design, Web Development, Branding & UI

HelloTeam

About HelloTeam

HelloTeam is an employee retention platform that works with the world’s most innovative organizations, from start-ups to Fortune 1000 companies, that recognize the value of an engaged, connected, and inspired workforce.

How GoingClear Helped

GoingClear initially aligned with HelloTeam to work on a light branding/logo modernization and complete B2B website design & development project, which also included a healthy amount of custom-branded visual graphics & elements to leverage throughout their website within key pages & sections.  During the initial kickoff, planning and design phase, it turned into more where we started to explore related design elements from more branding and collateral to the early discussions around their product UI. Their product UI was a web-based app (web application) that, although it had strong core features and elements, was lacking in the actual UI design. The HelloTeam had strong product marketing and knowledge around the pain and needs of users, so a deep dive on UX research wasn’t required, but more so taking their existing UI and redesigning a fresh new product UI for their web app that aligned with their refreshed modernized branding we worked on and provided that lighter friction free environment for their web app users. It was a pleasure working with their team, and are excited to continue to support them through ongoing website optimization, CRO, and related digital product UI optimization as well.

Cazena
Enterprise SaaS Business Website Redesign

Enterprise SaaS Business Website Redesign

Cazena

About Cazena

Want to know how digital natives like Netflix, Amazon, Uber and others are so optimized in their digital strategy? Leveraging the power of data, analytics, machine learning, AI, BI and more, starts to bridge that gap of digital knowledge. Cazena is the only Data Lake with an easy SaaS experience. Cazena empowers enterprises to collect, store and analyze any data in the cloud with zero dev ops required. Data Lakes are hard, but Cazena makes them easy.

How GoingClear Helped

GoingClear was hired to design and develop a B2B SaaS conversion-focused fresh new marketing website that would increase their website conversion rate as well as align with their recent brand refresh that they went through. With that as a target goal, all other elements fell into place from a clear website & digital strategy, UX planning, web design and UI, web development, content & messaging, along with an optimized WordPress CMS to allow for easy administration. Easy administration was a key aspect as well so that their marketing team could keep marketing, running campaigns, leveraging the website with minimal effort & spinning up new landing pages and flex pages with ease. In addition, we layered in HubSpot as the marketing automation software to support landing pages, forms, tracking, progressive fields, and more. B2B SEO was also an important element for this design & build project, preserving their current authority while focusing on new SEO pillars through the new build-out. Working closely with their VP of Marketing as the main POC, along with the CEO at different times, who attended some of the weekly project huddles, we delivered a successful website launch and continued to help support post-launch in website optimization & support. Plus, they were a great team to work and that always makes it a plus!

Copley
B2B Enterprise SaaS Web Design, Development & Branded Custom Graphics

B2B Enterprise SaaS Web Design, Development & Branded Custom Graphics

Copley

About Copley

After years working at Klaviyo and Salesforce with some of the top ecommerce brands in the world, Copley saw one undeniable truth: the top 1% of brands use content as their competitive edge. It’s their most powerful growth lever—creating durable moats for their businesses, strengthening their bottom lines, and setting them apart from the competition. These brands take an experiment-first approach, rigorously testing content before scaling it to larger audiences. Copley is democratizing the power of experimentation in the era of AI & agents, turning small marketing teams into content powerhouses and taking the guesswork out of growth.

How GoingClear Helped

GoingClear helped the team at Copley with custom web design, web development, and custom-branded creative graphics. Specifically, we brought to life their new Product page through design & development, along with optimizing their home and other key pages. After the initial project, team GoingClear then stayed on to continue to optimize their website and different key areas.  They are an amazing team over there at Copley and are doing amazing things!

Organic Restaurants
Search Directory Website with Recurring eCommerce & Dashboard

Search Directory Website with Recurring eCommerce & Dashboard

Organic Restaurants

About Organic Restaurants

OrganicRestaurants.com is dedicated to connecting people who eat organic food with places that offer organic food options wherever they are in the world – while providing users the opportunity to rate and review listings in transparent detail so organic-minded people can find healthier choices.

How GoingClear Helped

GoingClear helped Organic Restaurants, Inc. with their branding to start, then worked through the front-end marketing and search directory website. Both from a UX/UI standpoint for the more marketing-related and search pages then into the restaurant manager dashboard along with eCommerce checkout screens and upgrade screens. A note to remove any extra friction along the digital user journey was key to making this project a success. Sometimes the simpler the outcome, the more thought and work go into pulling off “simple”. The new OrganicRestaurants.com website is launching shortly with this fresh new look and GoingClear is happy to have partnered to bring their new website & web app to life! Besides web & digital, GoingClear continues to help with G3 Agile Marketing, video production, marketing & sales collateral along with focused local and nationwide SEO.

Boxing for Fitness
Custom Web Application with Directory, Maps Integration & Membership

Custom Web Application with Directory, Maps Integration & Membership

Boxing for Fitness

About Boxing for Fitness

A community built on a strong foundation. Disciplined, Confidence, Patience and Empowered are just some of the words to describe this community – “BFF”, Boxing For Fitness is growing to the largest and best brand in this one of a kind industry. Creating the largest community and unifying a culture that has grown around the world.

How GoingClear Helped

What an exciting startup company to work with. With Boxing For Fitness, big goals, strong background and history within the industry and an amazing team and board of advisers. If you want to know what Boxing For Fitness is… just think Crossfit or Zumba, but for Boxing and the boxing industry. With Boxing For Fitness officially trademarked, they needed an impressive highly credible website interface design from the front-facing public pages to the back-end logged in dashboard user interface areas for their three types of users which are gyms, trainers and individuals. Focusing on a proper discovery, planning and design strategy phase, we had website credibility, according to Stanford University covered through high-end design. In addition to the the looks/visual design, they needed a stable and scalable back-end and CMS Content Management System to support this build. The end result was a mobile/tablet/desktop bootstrap responsive friendly approach through a Progressive Web App development framework with browser push notifications, geolocation, registration, eCommerce, sign in, discounts for certain member types and more. In addition, as we helped them launch their new progressive web app, we also provided our video production services to create a docu-style brand video to help brand their story and connect with their audience as there are so many web apps out there nowadays with little or no branding, so we wanted to help set Boxing For Fitness apart from the pack and maximize their digital presence. Watch a short video below for a summary of this web app project as well as the video we produced for BFF too! In addition, we designed associated marketing collateral print designs, trifolds, certificate design, one-sheets, postcards and more.

“The experience was awesome. I've worked with other web developers before and I can really tell the difference in the professionalism, constant care of our web app to make it better, to make sure it was exactly what I wanted. I realy enjoyed the experience and I highly recommend GoingClear.”

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Orlando Maffucci
Founder, Boxing for Fitness
HourWork
SaaS Marketing Web Design & Website Optimization

SaaS Marketing Web Design & Website Optimization

HourWork

About HourWork

HourWork helps employers recruit by re-engaging the people that are already known – past applicants and former employees. They help employers retain by figuring out what matters most to employees through automated check-ins, building employee loyalty and preventing turnover.

How GoingClear Helped

GoingClear worked with HourWork to design and develop their new B2B marketing website for their ongoing lead generation activites as well as revenue operations model. In addition to a conversion-friendly website, we continue to work with the excellent team at HourWork on their ongoing digital optimization needs from new interactive web pages with custom functionality to branding elements.

Posh AI
B2B Web Redesign, Logo, Marketing & Creative

B2B Web Redesign, Logo, Marketing & Creative

Posh AI

About Posh AI

Posh delivers 24/7 customer service with bank-savvy AI.  Posh powers smarter experiences across your site, app, banking portal, and phone. Actionable insights help create even stronger conversations over time. The Posh team is a team of natural language processing (NLP) scientists and is always pushing the field forward—all for the benefit of banking customers.

How GoingClear Helped

GoingClear partnered with Posh AI to first work on their rebrand to communicate their evolved, modern, and credible brand. With the initial visual identity finalized and running parallel, we worked together to redesign their B2B marketing website, sitemap/information architecture, and then fully integrated it into Webflow. Once their website was up, running, and conversion-friendly, we then worked together on sales enablement, branded design collateral, a targeted B2B SEO marketing campaign, and related ongoing digital optimization of their website & digital channels.

The process was extremely collaborative and very thorough.

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Shannon
Marketing Manager
SmartOne AI
B2B Web Design for AI Company

B2B Web Design for AI Company

SmartOne AI

About SmartOne AI

Established in Madagascar in 2012, SmartOne is a family business and a pioneer in the field of data labeling for AI. Its clients include some of the biggest players in American and European tech. SmartOne is an all-in-one data labeling solution that support your Machine Learning team by transforming raw data into a plug-and-play dataset while optimizing costs and respecting your time constraints.

How GoingClear Helped

SmartOne AI was looking to enter the USA market as well as strengthen their presence in European markets. First up was a B2B website redesign with leveraging refreshed branding and a smart, clean and conversion-friendly website that would be scalable for future website optimization.  With a WordPress CMS being integrated and custom thoughtful design throughout, the project was a success and we can continue to assist in their digital growth.

Expert AI
B2B Enterprise AI Website Redesign, Creative & Video Animation

B2B Enterprise AI Website Redesign, Creative & Video Animation

Expert AI

About Expert AI

Expert AI, a publicly traded company in Italy and with 20 years in the business specializes in empowering organizations to transform data into knowledge and insight through its deep understanding of complex language. Their vision is to make anyone an expert with simple, powerful AI tools that capture the value of natural language and their mission is to create technology that transforms language into knowledge and insight. Expert AI works with some of the largest organizations and government agencies throughout Europe, the Americas and the Middle East.

How GoingClear Helped

Expert AI was entering the US Market and needed the right agency partner to introduce them via a modern and fresh new corporate website, refreshed and consolidated content/sitemap planning, website design, website development, branded design collateral, custom video animation and a complete set of new refreshed UI/UX for their web application and API tool. GoingClear stepped up to the challenge and delivered on each item working closely with their CMO, Product Manager, Head of Growth, developers and supporting marketing team. In addition, their website redesign project came along with preserving their SEO domain authority and a 10,000+ page content migration deliverable while preserving all SEO meta data and all within four different languages.

  • Services Provided by Goingclear:
ReadSpeaker.ai
B2B Tech AI Web Redesign, Creative & Branding

B2B Tech AI Web Redesign, Creative & Branding

ReadSpeaker.ai

About ReadSpeaker AI

ReadSpeaker AI dedicates itself to helping business and innovation leaders capitalize on the benefits of digital voice by incorporating the latest text-to-speech technology in their branding, marketing, and voice strategies. They use next-generation deep neural network (DNN) technology to structurally improve synthetic voice quality, leading to more natural and engaging conversational experiences. With ReadSpeaker, they will be able to create the right digital voice for your brand and customers.

How GoingClear Helped

ReadSpeaker AI partnered with GoingClear because they needed a marketing-friendly high-performance website that supported their clear marketing objectives. Most importantly, they needed a website that supported the delivery of upper awareness, mid decision, and bottom decision stage funnel content wherever their target users were in their digital buyer’s journey.

GoingClear created a digital presence that helps users identify their brand’s voice with a custom voice application feature that we designed the UI for and developed via custom coding into their website. The application allows users to experience different ReadSpeaker AI TTS voices, from different genders to different countries, before they commit to a digital voice for their brand. This was their live interactive voice demo that we built.

In addition, this is a HubSpot-friendly website with embedded forms, tracking pixel, progressive profiling, and more. The end result is that we helped ReadSpeaker AI’s marketing objectives by delivering a website that converts more qualified leads so their sales team is happier with the lead quality too and the team at ReadSpeaker was a pleasure to work with as well since they knew they had to leverage digital to win!

SAP
Sales Enablement, Video & Animation

Sales Enablement, Video & Animation

SAP

About SAP

SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, on-demand deployments, and mobile devices.

How GoingClear Helped

Working with a world leading fortune 500 company, GoingClear has to continue to deliver excellence. In this project, the GCI team worked closely with the inside sales department to assist with sales enablement initiatives through creative animation and video production. We developed a video that would be used to communicate innovation and progress through the SAP sales team.

  • Services Provided by Goingclear:
Oshen
B2B Software Company Web Redesign

B2B Software Company Web Redesign

Oshen

About Oshen

Oshen is a premier business SMS tool (B2B Software) that allows companies to stay connected with their contacts and amplify their customer spend. They offer efficient text marketing strategies that can boost campaign efforts. Through Oshen, businesses can build and organize their contact lists, make profitable text marketing campaigns, and optimize their campaigns to boost their conversion rates. Oshen offers many features, both engagement and marketing, that make their digital marketing campaigns the strongest they have ever been. Businesses can create and optimize their own campaigns or Oshen can manage their account for them. These fully automated features help businesses, big and small, focus on their business’ strategy most efficiently.

How GoingClear Helped

Oshen is helping companies across the nation maximize their texting campaigns. GoingClear was there to help more companies find them and use their products. We started off designing a marketing site for Oshen that would help maximize their conversation rate in return. After a high converting site was built, GoingClear designed their new product UI for both their native Mobile Apps as well as their full Web App UI too. Once their marketing site was ready and their software was looking great via the new UI so that we could lead and integate a PLG (<a href=”https://openviewpartners.com/product-led-growth” target=”_blank” rel=”noopener”>Product Led Growth</a>) strategy, we then moved to the marketing side of things to attract and convert their target audience. Digital marketing strategies were vital for Oshen. We helped create their GTM strategy via digital which tactically included Paid Search, Display, and Remarketing ads on Google and Microsoft platforms. Along with Paid, we also have a heavy SEO program running along with a thoughtful Inbound strategy leveraging automation and advancing leads down the funnel so that their sales team are happy with the quality of leads that they can close on. As Oshen continues to conquer the business texting world, GoingClear will help along the way with digital strategy, branding, creative, website optimization/CRO, Inbound, SEO, Paid Search and more.

ProcessUnity
Enterprise Vendor Risk Management Software Web Design

Enterprise Vendor Risk Management Software Web Design

ProcessUnity

About ProcessUnity

ProcessUnity is all about next-generation governance, risk and compliance solutions for all organizations with a specialty in financial services and or highly regulated industries where compliance and vendor risk management are critical. With their own cloud-based solutions that comes with an intuitive UI, highly configurable and deploys quickly, ProcessUnity is a leader in this space and according to two Gartner reports recognizing them in IT vendor risk management software.

How GoingClear Helped

GoingClear crafted a highly marketing friendly and conversion focused performance website for ProcessUnity. We pushed for extreme clarity in the initial planning and strategy phase along with target audience alignment and crystal clear messaging. With that in place, we honed in on a site design/build that would increase their MQLs and SQLs turning more website visitors, through engagement, into leads for their marketing and sales teams to push and move down their funnel. With target metrics and increase percentages set as a goal, we’ve aimed to meet and or exceed what was planned. In addition, we continue to advise and optimize through CRO (Conversion Rate Optimization) and digital marketing tactics which their marketing and sales teams are quite happy with!

Corero
Enterprise Cybersecurity Software Web Design

Enterprise Cybersecurity Software Web Design

Corero

About Corero

Corero Network Security is the leader in real-time, high-performance, automatic DDoS attack protection, with comprehensive attack visibility, analytics and reporting. Deployed on-premises, hybrid, and in the cloud,they protect thousands of organizations world-wide, across many verticals.

How GoingClear Helped

GoingClear helped Corero with a metric driven high-performance website a strong focus on improving website conversions. As Corero’s services nad products are higher ticket services, part of the marketing goals were to leverage the website as a tool to attract and convert more website visitors into MQLs and SQLs when possible. In addition to a complete website redesign, content migration of hundreds of older non-wordpress blog post and press releases, we also helped the Corero team design and develop both a custom video animation and a approx 2 minute live production docu-style video to communicate the importance and growing threat of DDoS protection. And after the website launch, digital marketing including PPC, website optimization including CRO as well as SEO and Inbound marketing are also where we are helping Corero grow through a comprehensive digital strategy.

CloudBolt Software
Enterprise Software Web Design & SEO

Enterprise Software Web Design & SEO

CloudBolt Software

About CloudBolt Software

CloudBolt built an award-winning, cloud management platform to manage &amp; optimize hybrid cloud. IT teams become heroes empowering their users with self-service IT. A new era of collaboration and cooperation was born through CloudBolt. They’ve rapidly grown to meet the needs of digital transformation. They help enterprise teams — across ITOps, DevOps, SecOps, and FinOps — anywhere on their hybrid cloud journey.

How GoingClear Helped

GoingClear partnered with CloudBolt software to design and develop one new performance website that would help them convert their website visitor prospects better provide a better user experience. In addition, we merged multiple websites (different brands) into one centralized website with centralized content under one roof taking products of acquired companies and positioning all within and under the CloudBolt Software brand. With a 10+ marketing team at CloudBolt along with the GoingClear team and an existing external agency they worked with, we delivered the new CloudBolt website and excited for them to leverage their new performance website to generate more conversions setting them up for success in the future!

Responder Portal
B2B + B2G Custom Web Application Portal

B2B + B2G Custom Web Application Portal

Responder Portal

About Responder Portal

Responder Portal is public safety’s home for innovation. Cutting-edge, life-saving, solutions that are available for pilots and procurement serve as the core offerings within the portal. The primary users and audience are First Responders, Entrepreneurs and Product Development, Investors along with industry users such as AWS and Verizon 5G. With first responders such as the Boston police department that may need digital &amp; tech to run their operations better, to entrepreneurs &amp; product development companies that are building those products to investors &amp; venture capital that support the growth of those products over to industry users such as AWS that help power the growth of the underlying tech that is built, the Responder Portal is a robust web application that was built to serve. In addition to the web app portal designed &amp; developed, there is also an interactive marketplace that integrates with AWS’s marketplace for B2B &amp; B2G products.

How GoingClear Helped

The Responder Portal team was in need of a Boston based &amp; highly specialized web application development with UX/UI experience that understood their needs, future optimization plans and a clear team that could support their growth plans. GoingClear was excited to work on this project especially given the sincere need to help protect our first responders out there on the front lines who are serving daily during these times. Though we are a digital agency, we felt we were helping mankind by designing and developing this web application for Responder Portal with an end result of allowing first responders to do their job better allowing them clearer access to better tech, innovation and products. There is so much to this web application portal from a custom pipeline management interface we built to unique login and dynamic workflows and integration with AWS’s marketplace through optimization to an interactive marketplace. We are sharing this in our portfolio to help communicate our web application capabilities to our clients and prospective clients that are interested in having a web application developed for their brand or business but to that same point, there are plenty of additional features and functionality we do not mention here that are more custom and behind closed doors that we’d be happy to share from a high-level only during a conversation.