About GoingClear & Our Experience within the EDU sector

As a digital agency who is specialized in serving web design for the EDU space, we lean on our years of experience to deliver better, tighter and more focused services to our clients. Whether it’s a company website redesign project, branding & content project or our B2B SEO & agile marketing support, our lens of understanding the nature of whether it’s admissions or bookstore digital journeys to be optimized, the right messaging and user flows must be in place for successful digital experiences.

Key Challenges GoingClear Helps EDU Organizations With

Website Redesign

Your company is going through a website redesign project

Ongoing Support

Your company needs ongoing website support & maintenance

Optimization & CRO

Your company wants to squeeze more value out of your website with Website Optimization & CRO

Branding & Messaging

Your company needs help with messaging, branding, & visual identity

Flexible Support

Your company needs flexible ongoing digital marketing & website support

B2B SEO

Your company needs help with B2B SEO Strategy and an ongoing B2B SEO partner to deliver on that strategy

Key benefits of GoingClear’s EDU digital agency expertise:

Expertise in designing & developing colleges & EDU websites since 2001
Website builds with a focus on admissions or bookstore website conversions are typical when it comes to EDU website projects
B2B SEO specialized for companies focusing on acquiring leads through organic traffic
Agile marketing support plans built for companies and their ongoing flexible monthly needs
Branding, content and messaging services with a EDU lens
Delivering B2B video production services with our own in-house media studio, flexible for typical B2B video use cases (testimonials, interview style & more)

Types of EDU companies & orgs we work with

Colleges & Universities
Online training with LMS
Booksellers
Publishers
College Bookstores

Sample EDU website & digital projects by GoingClear

Hellenic College Holy Cross
College Web Design & Development

College Web Design & Development

Hellenic College Holy Cross

About Hellenic College Holy Cross

All colleges promise a good education. Very few promise not only to educate but to elevate the whole person. Hellenic College of the Holy Cross is that rare institution of higher learning with a higher purpose: to foster the moral and spiritual as well as intellectual development of every student. It offers opportunities unmatched by any other college or university for this multidimensional development.

How GoingClear Helped

With Hellenic College of the Holy Cross, located in Brookline Massachusetts, they were looking for a web design and development agency that was not going to just give them the same old template website that looks like many of the other college websites, but they were looking for a firm that could deliver on offering creative visuals, inspiring design, mobile-first and friendly along with high-performance web development and coding expertise to make sure the user-experience was effective, created for conversion but at the same time focusing on communicating the several different departments, admissions information, campus calendar, certificate programs, school of theology and more. In the end, this is a 250 plus page website that has loads of information, but property structured for easy conversion paths and information seeking users. We had a fun time with this project and really focused on providing a clean, effective website experience for the many different personas and audience that would be interacting with the new Hellenic college website.

The GoingClear team was extremely knowledgeable of the latest advancements in website design and development. When you sit down with the team, not only do they ask what you need, but they also present different options that would work best.

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Kevin Kovalycsik
Chief of Staff
Allegheny College
eCommerce College Web Design & Development

eCommerce College Web Design & Development

Allegheny College

About Allegheny College

A top liberal arts college for mentored undergraduate research. Located in Meadville, PA, <em>Allegheny College</em> is the nation’s 32nd oldest college being founded in 1815. Even Thomas Jefferson himself wrote expressing the hope that his University of Virginia could someday possess the richness of Allegheny’s library.

How GoingClear Helped

GoingClear joined forces to design and develop a fresh new eCommerce bookstore for Allegheny College. With their new brand tweaked, we started the web design process and worked through that phase to grab clear and prompt approvals and then moved into the web development &amp; coding phase. Also, part of this project was mapping their product catalog and successfully migrating all products, inventory control &amp; advanced variations settings. It was a success and revenue is targeted to increase as a result which is what we always want for our clients!

Bloom
Custom Web Application Online Hub for Teens, Caregivers & Educators

Custom Web Application Online Hub for Teens, Caregivers & Educators

Bloom

About Bloom

With so much of our lives online these days, teens, caregivers, and educators are in need of a safe and supportive space that provides guidance on how to support their minds, bodies, and relationships, as they make our way through the world.  BLOOM was designed from the ground up to serve as a guide for us all. It is a first-of-its-kind online hub that brings  the expertise of the nation’s brightest minds in one easy-to-use online destination. Our circle of support provides each user a hub customized to their own specific interests and needs.

How GoingClear Helped

A strong and clear vision for the future of empowering teens, caregivers and educators along with leveraging web app technology was part of the mission for this custom web application build. Overall, this was a complex web app build with the key website features and modules being: eCommerce, online training, registration, login, customizable dashboards, dynamic libraries, creative page layouts, period tracker, online journal, rewards system, video integration, deep navigation and breadcrumbing to keep users centered as they browse as well as three main hubs within this build. Each of the hubs – teens, caregivers and educators have their own stylized dashboards, different content and account models where caregivers leverages a recurring paid subscription model, educator accounts are based on buying specific courses and having access to lessons and quizzes as well as a free membership for teens.

Houghton Mifflin Harcourt
Internal Web App Portal for HMH Sales Reps & Training

Internal Web App Portal for HMH Sales Reps & Training

Houghton Mifflin Harcourt

About Houghton Mifflin Harcourt

Houghton Mifflin Harcourt is an educational and trade publisher in the United States. Headquartered in Boston’s Back Bay, it publishes textbooks, instructional technology materials, assessments, reference works, and fiction and non-fiction for both young readers and adults. Houghton Mifflin Harcourt has a long standing history. In 1832, William Ticknor and James Thomas Fields had gathered an impressive list of writers, including Ralph Waldo Emerson, Nathaniel Hawthorne, and Henry David Thoreau.

How GoingClear Helped

Every company needs new sales to grow. And to find new customers, businesses need their sales teams to be educated and equipped with up-to-date product knowledge and details.

For the Sales Enablement group at Houghton Mifflin Harcourt (HMH), that was proving to be a challenge. They had approximately 800 sales representatives spread across the United States, supported by online training programs being offered throughout the year. In order to take them, sales personnel were forced to register using Microsoft Excel files that were emailed and updated manually by another member of the HMH staff. The spreadsheets themselves were extremely cumbersome, with hundreds of rows and columns that needed to be filled in one at a time.

This spreadsheet-based system was functional, but it was prone to errors and didn’t represent a valuable use of the Sales Enablement team’s time and resources. Eventually, they turned to GoingClear for help developing a web app that would automate these tasks which involved two key components which were a third party learning management system’s API and having that their system and data talking/syncing with our web app as well as an admin interface for management and sales reps to login, register and pull reports as well. The company was on a tight deadline ahead of its next training initiative, but wanted to work with a firm who would focus on intensive discovery and custom programming with the goal of finding a more efficient solution.

After thorough interviews and detailed planning, our experienced programmers were able to develop a successful web app that removed the need to share spreadsheet files through email. Instead, HMH got a streamlined solution that allowed for users to login, select the courses they needed, and have them automatically scheduled or assigned.

By giving Houghton Mifflin Harcourt a new way to handle sales rep training, we didn’t just eliminate an annoyance; we let their talented employees get back to what they did best – focusing on more exciting, revenue-generating work.

Lee & Low Booksellers
eCommerce Web Design & Development with Custom Zoho ERP Integration

eCommerce Web Design & Development with Custom Zoho ERP Integration

Lee & Low Booksellers

About Lee & Low Booksellers

In 1991, Lee & Low Books began with a simple mission: to publish beautiful books about everyone, for everyone. Today, they are the largest and most trusted multicultural children’s book publisher in the United States and a leader in the movement for greater representation in publishing since its inception. Their family-run, independent, and certified 100% Minority Owned Business Enterprise (MBE) produces award-winning, high-quality books for every age. Their list includes leveled books for beginning readers, picture books, early chapter books, middle grade, and young adult books, and a wide selection of bilingual and Spanish language titles.

How GoingClear Helped

Lee and Low were searching for a unique web design agency with a combination of deep WordPress CMS development expertise, thoughtful, beautiful design, custom Zoho API integration experience, and experience developing everything within an eCommerce engine. We kicked off this project together after many thorough discovery and planning calls. Some of the primary goals were to enhance the user experience, refresh and redesign all pages, marketing and e-commerce pages, streamline the site navigation into one unified nav, and leverage the WooCommerce and Zoho API to feed the site. Within the WooCommerce and Zoho API, the goals were to dynamically display products, control inventory of both products and collections of products, manage inventory, process orders by card or PO, and have it all flow into Zoho, their source ERP system. In addition to those needs, accessibility was an important project goal, as well as capturing the overall essence and brand of Lee & Low through this newly refreshed web design.   Thinking back, we had a great experience with the very knowledgeable team and staff at Lee & Low and are excited to continue to support & optimize their eCommerce website!