About GoingClear & our B2B Sector Expertise

As a B2B specialized digital agency, we lean on our years of experience to deliver better, tighter and more focused services to our B2B clients. Whether it’s a B2B website redesign project, branding & content project or our B2B SEO & agile marketing support, our lens of understanding the longer sales cycles, digital-friendly buyer journeys and critical need for segmenting & targeted messaging & experiences is key to delivering success for business to business companies.

Key Challenges GoingClear Helps B2B Companies With

Website Redesign

Your company is going through a website redesign project

Ongoing Support

Your company needs ongoing website support & maintenance

Optimization & CRO

Your company wants to squeeze more value out of your website with Website Optimization & CRO (Conversion Rate Optimization)

Branding & Messaging

Your company needs help with messaging, branding, & visual identity

Flexible Support

Your company needs flexible ongoing digital marketing & website support

B2B SEO

Your company needs help with B2B SEO Strategy and an ongoing B2B SEO partner to deliver on that strategy

Key benefits of GoingClear’s B2B digital agency expertise:

Deep expertise in designing & developing B2B websites since 2001
Complex website builds, web migrations and custom functionality is the norm for us when it comes to B2B web projects
B2B SEO specialized for companies focusing on acquiring leads through organic traffic
Agile marketing support plans built for B2B companies and their ongoing flexible monthly needs
Branding, content and messaging services with a B2B lens
Delivering B2B video production services with our own in-house media studio, flexible for typical B2B video use cases (testimonials, interview style & more)

Sample B2B website & digital projects by GoingClear

HelloTeam
SaaS Web Design, Web Development, Branding & UI

SaaS Web Design, Web Development, Branding & UI

HelloTeam

About HelloTeam

HelloTeam is an employee retention platform that works with the world’s most innovative organizations, from start-ups to Fortune 1000 companies, that recognize the value of an engaged, connected, and inspired workforce.

How GoingClear Helped

GoingClear initially aligned with HelloTeam to work on a light branding/logo modernization and complete B2B website design & development project, which also included a healthy amount of custom-branded visual graphics & elements to leverage throughout their website within key pages & sections.  During the initial kickoff, planning and design phase, it turned into more where we started to explore related design elements from more branding and collateral to the early discussions around their product UI. Their product UI was a web-based app (web application) that, although it had strong core features and elements, was lacking in the actual UI design. The HelloTeam had strong product marketing and knowledge around the pain and needs of users, so a deep dive on UX research wasn’t required, but more so taking their existing UI and redesigning a fresh new product UI for their web app that aligned with their refreshed modernized branding we worked on and provided that lighter friction free environment for their web app users. It was a pleasure working with their team, and are excited to continue to support them through ongoing website optimization, CRO, and related digital product UI optimization as well.

Founder Collective
VC Web Design, Development & Website Optimization

VC Web Design, Development & Website Optimization

Founder Collective

About Founder Collective

SoHo, NY, and Cambridge, MA-based Founder Collective is a seed-stage venture capital fund built by a collection of successful entrepreneurs, providing the first professional round of capital to promising entrepreneurs with compelling business concepts. Founder Collective is focused on helping the next generation of great entrepreneurs build important and lasting businesses.  Founder Collective focuses on technology-driven companies across a broad range of industries. And despite them having backed 20+ billion-dollar startups, they intentionally keep their fund sizes below $100 million to stay aligned with their founders.

How GoingClear Helped

GoingClear helped Founder Collective with a modern new website design & web development project. Overall, the main intent was to take them from their current status, which had their older messaging, dated look, and digital essence, transforming them into a fresh, clean, and modern new site design that presented them in a clearer light. The focus was to focus less on them and more about the founders and companies they’ve backed. In addition to the new front-end design and UI, what was also important was a friction-free and easy-to-use backend WordPress environment that didn’t require heavy plugin usage or excessive load times.  The team at FC was excellent to work with and has big things planned ahead!

Cazena
Enterprise SaaS Business Website Redesign

Enterprise SaaS Business Website Redesign

Cazena

About Cazena

Want to know how digital natives like Netflix, Amazon, Uber and others are so optimized in their digital strategy? Leveraging the power of data, analytics, machine learning, AI, BI and more, starts to bridge that gap of digital knowledge. Cazena is the only Data Lake with an easy SaaS experience. Cazena empowers enterprises to collect, store and analyze any data in the cloud with zero dev ops required. Data Lakes are hard, but Cazena makes them easy.

How GoingClear Helped

GoingClear was hired to design and develop a B2B SaaS conversion-focused fresh new marketing website that would increase their website conversion rate as well as align with their recent brand refresh that they went through. With that as a target goal, all other elements fell into place from a clear website & digital strategy, UX planning, web design and UI, web development, content & messaging, along with an optimized WordPress CMS to allow for easy administration. Easy administration was a key aspect as well so that their marketing team could keep marketing, running campaigns, leveraging the website with minimal effort & spinning up new landing pages and flex pages with ease. In addition, we layered in HubSpot as the marketing automation software to support landing pages, forms, tracking, progressive fields, and more. B2B SEO was also an important element for this design & build project, preserving their current authority while focusing on new SEO pillars through the new build-out. Working closely with their VP of Marketing as the main POC, along with the CEO at different times, who attended some of the weekly project huddles, we delivered a successful website launch and continued to help support post-launch in website optimization & support. Plus, they were a great team to work and that always makes it a plus!

CloudBolt Software
Enterprise Software Web Design & SEO

Enterprise Software Web Design & SEO

CloudBolt Software

About CloudBolt Software

CloudBolt built an award-winning, cloud management platform to manage & optimize hybrid cloud. IT teams become heroes empowering their users with self-service IT. A new era of collaboration and cooperation was born through CloudBolt. They’ve rapidly grown to meet the needs of digital transformation. They help enterprise teams — across ITOps, DevOps, SecOps, and FinOps — anywhere on their hybrid cloud journey.

How GoingClear Helped

GoingClear partnered with CloudBolt software to design and develop one new performance website that would help them convert their website visitor prospects better provide a better user experience. In addition, we merged multiple websites (different brands) into one centralized website with centralized content under one roof taking products of acquired companies and positioning all within and under the CloudBolt Software brand. With a 10+ marketing team at CloudBolt along with the GoingClear team and an existing external agency they worked with, we delivered the new CloudBolt website and excited for them to leverage their new performance website to generate more conversions setting them up for success in the future!

Expert AI
B2B Enterprise AI Website Redesign, Creative & Video Animation

B2B Enterprise AI Website Redesign, Creative & Video Animation

Expert AI

About Expert AI

Expert AI, a publicly traded company in Italy and with 20 years in the business specializes in empowering organizations to transform data into knowledge and insight through its deep understanding of complex language. Their vision is to make anyone an expert with simple, powerful AI tools that capture the value of natural language and their mission is to create technology that transforms language into knowledge and insight. Expert AI works with some of the largest organizations and government agencies throughout Europe, the Americas and the Middle East.

How GoingClear Helped

Expert AI was entering the US Market and needed the right agency partner to introduce them via a modern and fresh new corporate website, refreshed and consolidated content/sitemap planning, website design, website development, branded design collateral, custom video animation and a complete set of new refreshed UI/UX for their web application and API tool. GoingClear stepped up to the challenge and delivered on each item working closely with their CMO, Product Manager, Head of Growth, developers and supporting marketing team. In addition, their website redesign project came along with preserving their SEO domain authority and a 10,000+ page content migration deliverable while preserving all SEO meta data and all within four different languages.

  • Services Provided by Goingclear:
Heller
B2B Professional Services Website, Branding, Messaging, & HubSpot CMS

B2B Professional Services Website, Branding, Messaging, & HubSpot CMS

Heller

About Heller

Heller is a women-owned executive search firm specializing in technology leadership talent for the data economy. With an expert team and a high-touch approach, Heller has an industry reputation for bringing superior technology leaders to large public enterprises, mid-market businesses, private equity, and non-profits. Just some of their clients have included CDW, Crayola, Gilbane, Grainger, Hallmark, Hermes, intuit, match, paychex, and many more.

How GoingClear Helped

This B2B professional services website project included a few key focus areas that were part of the engagement. GoingClear delivered not only their fresh new modern website but also worked on branding, content messaging & positioning as well as the actual web design, development & HubSpot CMS development & integration. In terms of branding, what we did was deliver a new visual identity for the fantastic team at Heller, which consisted of one new visual identity logo, emblem, and design system with a brand guide. For content messaging & positioning, we worked first to develop a messaging framework & overall core supporting pillars that supported their vision, and then with that direction confirmed; we dove into the actual copy & content for their website pages. Finally, we developed a clear information architecture & sitemap to support their user journeys and worked through the complete design and web development phase. Unique to this project is that we integrated this into their existing HubSpot CMS while focusing on global flexible modules, HubDB for dynamic elements, native HubSpot CTAs, and more. The Heller team was amazing to work with, and we are excited to see their digital game win as a result!

Novanta Photonics
Enterprise B2B Web Design & Development

Enterprise B2B Web Design & Development

Novanta Photonics

About Novanta Photonics

Novanta is a trusted technology partner to medical and industrial OEMs (original equipment manufacturers), with deep proprietary expertise in photonics, vision and precision motion technologies. We engineer mission-critical core components and subsystems that deliver extreme precision and performance, enabling our customers to improve productivity, to achieve breakthrough performance and to enhance people’s lives.

How GoingClear Helped

This enterprise website design project for client Novanta Photonics started with them looking for a partner in the B2B web design and development space that would work closely with them to design and develop their new large lead-gen focused website. One of the challenges with build was that Novanta Photonics acquired four different well known brands in their space that came with their own websites and complex product catalogs as well as each had their own SEO domain authority that needed to be preserved and carried over. Working through this project from the hefty sitemap planning & information architecture phase to the web design phase went well and stayed on track.  The web development coding phase took time to optimize their dynamic content, advanced product catalog flow and ability to edit different components while all in a WordPress CMS. The website also had to support easy integration of Salesforce & and Pardot embedded forms. As their website was launched, website admin training was completed and SEO domain authority was preserved, we then continued to work through B2B SEO marketing monthly to continue to strengthen their website presence in search and rank for key terms and phrases that helped lead gen efforts.