Company

G³ Framework

Power your website with GoingClear

Get Eyes. Give Knowledge. Grow Pipeline.®

Get Eyes

More Traffic
Attract the right audience through the right channels to drive qualified traffic to your website.
Learn More

Give Knowledge

More Conversions
Giving knowledge to your website visitors & users that is valuable, thoughtful and sincerely aims to help them win and solve their challenges.
Learn More

Grow Pipeline

Increased Conversions
This key area focuses on creating more deals using digital tactics to help create more deals for your sales team.
Learn More

Foundational

Key Core Elements
Once you have a credible website, then foundationally, you want to make sure that you have the right things in place.
Learn More

Your Website

Core Growth Driver
Real growth from digital doesn’t work unless your website, at the core, is properly architected, designed & developed.
Learn More

Measure & Optimize

Squeeze More from Digital
Digital doesn’t sleep. With our G³ Framework, our goal is to always be optimizing your digital game so that you can squeeze more from digital.
Learn More

GoingClear’s G³ Framework

What We Believe

We believe that at the core, your website can be a clear and powerful driver of growth.

When it’s properly designed, developed, and running in an optimal state with the right foundational elements, along with a focus on getting more traffic, more conversions, and more deals out of it, your website will be armed & ready to win the digital game.

We developed the G³ Framework to clarify & simplify the structure and key focus areas of how websites & digital campaigns work together to support and guide growth in a clear way.

All of what we do here at GoingClear, whether it’s a B2B website redesign project, custom web development, UI design, branded visuals, video & content, or digital campaign strategies & tactical execution, they all play their part working together within the G³ framework to drive growth from your website & digital.

  • Key Takeaways:
  • Website at the core
  • Win the digital game
  • Clear and simple
  • Drive growth

Let’s Walk Through Each Area of the G³ Framework

Your Website at the Core
Your website can be a clear driver of growth.

Real growth from digital doesn’t work unless your website, at the core, is properly architected, designed & developed. Your website must be credible to convert traffic into leads and leads into deals. It must tell your story and present your position to your buyers in the clearest way with thoughtful design, clean code, simple admin content management and just the right amount of engagement & knowledge.

Foundational
Outside of the core, we have the foundation

Once you have a credible website, then foundationally, you want to make sure that you have the right things in place. It helps to have a proper web hosting plan configured and a website maintenance & support in place to react & keep your CMS & code up to date. Also, having site analytics tracking, website accessibility running to support all user journeys, as well as website security & monitoring will help to ensure that you have the appropriate foundational items in place for your website, one of your most powerful marketing assets, at the core.

Part 1 Of 3
1 Of 3: Foundational

Get Eyes.Give Knowledge.Grow Pipeline.®

With a credible & clear website and the right foundational elements in place, now it’s time to power up your digital game. We want to squeeze as much as we can out of your website and have it work for you so that it’s getting more traffic, more conversions and more deals out of it.

They way we do this is through our three key focus areas:

Get Eyes

More Traffic

What good is a website if you aren’t getting eyes on it. And not just any eyes, but the right eyes & qualified website traffic. Within this focus area, traffic is coming from digital marketing strategies & campaigns such as organic SEO/AEO, social media organic & paid, paid media & speciality channels as well as earned, owned & email marketing to drive the right traffic & eyes to your website.

Give Knowledge

More Conversions

If your website doesn’t convert, what good is it? Long gone are the days that you can just have a website and hope people will take action. You have to give knowledge to your website visitors & users that is valuable, thoughtful and sincerely aims to help them win and solve their challenges. With the north star of helping your website users win and be empowered from the knowledge & content you share and doing this within the lens of your services & products as the ultimate destination if they are the right fit, then this is key to using your website to win. Through targeted landing pages, thoughtful & well written guides & ebooks, videos, to microsites & website tools, inbound strategies and the right positioning, messaging & content, all these tactical elements within the G³ framework's Give Knowledge focus area, will create more of the right conversions from your website.

Grow Pipeline

More Deals

Now that you have more qualified website traffic and eyes to your website along with more of the right conversions out of thoughtfully created knowledge you give on your website, finally this key area focuses on creating more deals. Within the Growing Pipeline focus area, we use tactics such as website optimization & CRO(Conversion Rate Optimization), marketing automation, email marketing, live chat, CRM integration and sales enablement assets & tools to help create more deals for your sales team.

Part 2 Of 3
2 Of 3: Get. Give. Grow.

Measure and Optimize

Squeeze More from Digital

Digital doesn’t sleep. With our G³ Framework, our goal is to always be optimizing your digital game so that you have an edge. We have our eyes on the website & digital metrics that matter most and with active optimization running, we can pivot with less friction and focus on the right digital campaigns and items to power your growth.

Part 3 Of 3
3 Of 3: Optimize

Our G³ Framework works well for

When thinking about your website & digital campaigns, the G³ Framework can be leveraged and applied across many industries & sectors. What we have seen and who we typically work with as a consistent thread are B2B companies that want to leverage digital & their website to win.

B2B Companies
Software & SaaS
Manufacturing
Professional Services
Finance
Startups

We also work in the following industries: Education, Wellness & Lifestyle, Local Businesses, Government, and Non-Profits.

Next Steps

If the G³ Framework sounds like something that your company's website & digital presence could benefit from whether it's starting with your B2B website redesign project, optimizing your current website in different key areas, or running the right digital campaigns & strategies, then get in touch with us as we'd love to hear from you. Outside of that, feel free to explore our core service below.

Websites

Content & Visuals

Post Launch

Company

View our digital agency services that helps our clients win

Power up your knowledge on websites & digital strategies

Powering growth for companies using our G³ Framework

Connect with us

Want to learn more about our services and how we might work together?

Contact GoingClear