Paul J. Scott
Chief Website Strategist & Founder
Paul is the chief website strategist and founder of GoingClear, where he leads the company in delivering on its mission of helping companies leverage their websites and digital strategies to win growth. GoingClear, a leading digital agency in Boston, Massachusetts, was founded in 2001 and continues to be a clear way for companies to advance their website & digital position.
Paul has worked with hundreds of companies since 2001, serving as the lead website strategist and overseeing website redesign/development projects for mainly B2B companies. In addition to overseeing web redesign & build projects, Paul also helps direct post-launch digital campaigns & strategies for clients who want to squeeze more out of digital once their website has been set up in an optimal way.
To help companies set up their websites and digital presence for success & growth, Paul created the G³ Framework, where he and the GoingClear team believe that your website, at the core, can be a powerful driver of growth when it’s properly designed, developed, and running in an optimal state.
He grew up with stories about his great-grandfather building a successful Boston-based construction company, developing large commercial buildings in Boston and around Massachusetts & New England.
In addition to growing the company, he also strives to always be thinking about GoingClear’s clients and how to help optimize their position in digital. For this, he continues with ongoing education and certifications, such as Harvard Business School’s Digital Marketing Strategy and MIT’s Digital Marketing Analytics, as well as specialized AI research within the context of search engines, website optimization, and holistic modern digital marketing strategies.
Also, very important and close to his annual initiatives are to always be empowering the in-house team at GoingClear to help contribute to everyone’s better presence, state, and alignment with our company’s core values: Do the right thing. Be nice. Be clear. Be creative with solutions, and Get results and optimize.
With a thoughtful, empowered, and aligned team of in-house experts, a north star goal of continually optimizing our websites & digital knowledge to help advance our clients’ success, and focusing on enhancing the customer experience, Paul understands the importance of always optimizing to deliver the biggest impact.
Feel free to explore GoingClear’s website through the following key sections, and or visit and connect with Paul on LinkedIn.