Website Video for Knowledge Retention

Point 6 of 22 from the series
22 Must-Haves for B2B Websites

Your brain can process visual information thousands of times faster than reading text. Buyers are likely doing a lot of research and reading more than they’ll remember. You can stick in their minds with video content, leveraging it to explain complex topics, showcase success stories, or provide an overview of your business and value proposition, driving deeper engagement.