Global B2B Manufacturing Website Redesign with HubSpot Integration

Fabreeka

About Fabreeka

Fabreeka brings over 100 years of expertise in shock control and vibration isolation since its founding in 1918. Headquartered in Stoughton, MA, and operating globally with offices in Germany, the UK, Taiwan, China, and Korea, Fabreeka is a leading supplier of high-quality products and first-class service, backed by many years of experience and a strong commitment to innovative solutions.

 

Key challenges they were facing:

  • Dated visual website presence and look & feel
  • Poor website architecture with a difficult user navigation flow
  • SEO indexability challenges causing Google Search Console errors
  • Difficult to use the WordPress admin interface
  • Under-optimized HubSpot marketing automation (forms, CTAs, & non-flex modules)
  • Disconnected blog on a sub-domain not centralized into the main website

How GoingClear Helped

GoingClear partnered with the Fabreeka marketing team to redesign and develop their new B2B website. Prior to this new site, they had a dated website that had a difficult-to-manage WordPress admin interface and non-mobile-friendly optimized pages. In addition to setting a fresh new design system for their new website and working through custom internal pages for the most high-impact pages, we also created custom search and filtering options for users, as well as a clear backend structure to manage dynamic content and pages that relate to other website elements, such as product documents and collateral.  Outside of those core website features, the project also involved delivering a multilingual website that used English as the primary language, but also offered simplified Chinese, French Canadian, and German language translations. Did we mention this new website had to be fully designed and developed within 5.5 weeks for an important internal marketing initiative they had planned? The project was on track, delivered on time, and the team at Fabreeka was impressive, consistently providing timely feedback and holding ad hoc meetings for review sessions as needed to meet milestone dates. Overall, it was a pleasure to work with the marketing team at Fabreeka and we look forward to supporting their ongoing website optimization needs.

Metrics

The metrics below are based on comparing 90 days prior to the website launch date with the 90 days after launch.

Key Metric 1 of 3

69% increase in organic search sessions

Key Metric 2 of 3

394% increase in AI SEO referrals

Key Metric 3 of 3

27% increase in website conversions of organic traffic