Website optimization and CRO (Conversion Rate Optimization) are very similar in nature, where both digital tactics are used to improve website effectiveness. One of the key metrics that website optimization or CRO can be used for is measuring the number of conversions on key pages of your website. Website optimization can be seen as a more collective term to improving a website, where CRO could be considered a subset, where you are taking specific action on specific pages and running experiments over a specific period of time to realize a winner, or better said, realize the website pages that work or convert more than former versions.

GoingClear created its own framework, the G³ Framework, as a north star for companies looking to leverage their websites to win growth. The G³ Framework stands for: Get Eyes. Give Knowledge. Grow Pipeline®. We believe that at the core, your website can be a clear and powerful driver of growth. After your website is in the right place with the right foundational items, the goal is to run & execute the most impactful website optimizations & website campaigns. These items can fall into three general buckets: Get Eyes. Give Knowledge. or Grow Pipeline.® Specifically, either focused on getting more eyes from the right channels to your website or giving site visitors the right knowledge & content to increase conversions, or ultimately, focusing on growing pipeline where we are using tactics to increase deal opportunities.

In summary, during any 90-day sprint we work on together, the tactical items we deliver are guided by an overall website strategy that highlights which area of the framework is most important during that sprint and where we should be spending our time to support the metrics that matter most.

Generally, for B2B websites, there is a focus on squeezing as much value and conversions out of them. B2B websites are usually heavily leveraged in marketing departments to deliver qualified leads to sales. When considering using CRO or Website optimization as digital tactics, marketing leaders typically need to increase leads and effectiveness on their websites to deliver more to sales.

Sometimes, when considering website optimization and CRO for B2B websites, it’s not necessarily about getting more traffic, as they typically have enough traffic, but rather about increasing conversions from that website traffic through their website.

That’s exactly where GoingClear can help. Through G3 Monthly, we assess your website’s current performance, identify opportunities across UX, conversions, SEO, AEO, content, and technical improvements, and help prioritize the initiatives most likely to support your business goals.

You don’t need to arrive with a complete list of tasks. Our team helps develop the roadmap and execute the approved priorities.

Our G³ Monthly website growth program operates through consecutive 90-day sprints, beginning with an initial three-month commitment. Each sprint provides time to assess opportunities, prioritize improvements, execute meaningful work, and measure progress.

Plans are invoiced monthly, with continued engagements structured around additional 90-day commitments.

CRO (Conversion Rate Optimization) starts by identifying the website pages that matter most to your marketing and sales goals. We then assess user experience, messaging, calls to action, and conversion opportunities to determine where improvements can make the greatest impact. Through thoughtful optimization, testing, and measurement, the goal is to increase conversions and help your website generate more value from existing traffic.

We could, but the target is typically laser-focused on only the most impactful pages. Usually, there could be a focus on anywhere between 1 and 5 key pages that have a higher volume of traffic funneled through.

The underlying thought here is that you are a B2B company running paid media or have earned or owned website traffic coming into your website, and since it is probably costing you to bring that traffic in, then why not try to convert as much of that website traffic as possible using website optimization & conversion rate optimization services to do just that. 

Ongoing website optimization is delivered through our G³ Monthly service, with three primary growth plans: Starter, Essentials, and Plus.

Each plan provides a different level of delivery capacity, supported by a prioritized 90-day roadmap and access to GoingClear’s multidisciplinary website team.

Explore G³ Monthly plans and pricing.

No. Website optimization is an important part of G3 Monthly, but the program goes further. It combines ongoing website care, UX improvements, SEO, AEO, content, conversion optimization, and access to GoingClear’s design, development, analytics, and HubSpot capabilities.

The goal is to keep your website secure, current, visible, effective, and continuously improving—all through one coordinated website growth program.