Digital Agency Serving VC & Finance

Underscore VC needed the right Boston digital growth agency to take their vision and mission and turn it into a high-performance website and custom core member portal/logged in dashboard that would amplify their community along with support their portfolio companies and core community of experts and founders. Not only was a new website and dashboard portal needed, but the creativity, optimized mobile-friendly design thinking & web development elements were key to making this website project a success. We worked directly with the key marketing and related team members of Underscore VC and we’ll add that they have a fantastic team!

GoingClear’s project scope was to design the new Fintech Index full website page first working through the design phase of the multiple charts, graphics and page designed elements & sections, then once design was approved, GoingClear worked through the front-end coding and then continued to the back-end development, bringing all raw data to life through complex calculations & filters while using the D3 JavaScript library to leverage interactive charts that help communicate the key data points. It was a fun project and the F-Prime team was excellent to work with.

Want to dive deep into all the functionality within the new Fintech Index? Check out F-Prime’s substack introduction of the new Fintech Index here.

GoingClear helped autoMHatic rebrand their new company, image and website presence through a modern new website that targets their core users. Part of the challenge was that it was important to the team at autoMHatic that they presented themsleves in a mobile optimized view along with having the right balance of photography and illustration. In addition to the user-journeys and high-fidelity design, another requirement was for custom PayNearMe account integration as well as an nCino integration via their API. All in all, it was a success and GoingClear continues to support and optimize their website presence.

OpenView had exciting data to present for their 2020 SaaS Product Benchmarks Report. The end result was designing and developing an interactive microsite to present the data, engage the user with key takeaways and amplify charts and graphs to help bring the user down the page. In addition, with HubSpot integration to capture report requests, we have the success of this microsite being tracked as well.

GoingClear worked with the fantastic team at Venture Lane in Boston to design and develop a clear, Boston-focused, B2B-Tech hub community website. The goal was focused on taking them from their older WordPress template-based website into a fresh new website that helped their main target buyer personas advance to their next steps as clearly as possible through the optimized sitemap and navigation.

GoingClear helped VC Platform for another year in a row on designing and developing their annual compensation calculator. Platform is powerful and with not just sending another PDF report around their smart team decided to have the data and information presented in a one-page interactive microsite website. One of the heavily used part of this one-page is their interactive calculator to helps inform users what compensation looks like as a variety of filters can be choosen to understand better.

GoingClear partnered with Posh AI to first work on their rebrand to communicate their evolved, modern, and credible brand. With the initial visual identity finalized and running parallel, we worked together to redesign their B2B marketing website, sitemap/information architecture, and then fully integrated it into Webflow. Once their website was up, running, and conversion-friendly, we then worked together on sales enablement, branded design collateral, a targeted B2B SEO marketing campaign, and related ongoing digital optimization of their website & digital channels.

OpenView Venture Partners had another exciting annual benchmark survey and report to communicate. It was for their 2021 Financial & Operating Benchmarks Report. The end result was designing and developing an interactive microsite to present the data, engage the user with key takeaways and amplify charts and graphs to help bring the user down the page. In addition, with HubSpot integration to capture report requests, we have the success of this microsite being tracked as well.