User Research

Learn About Your Customer

The first critical step in implementing sound UX/UI principles is conducting user research. We find out how users will use your website and which tools will work best. User research is especially important to erase any pre-existing assumptions you might have. Our powerful user research will not only guide your UX/UI strategy, but also it will help you determine future content needs as well.

While user research should ideally be conducted before a website is developed, it’s never too late to conduct your own so you can figure out what parts of your website are working—or not. User research for UX/UI can be conducted through interviews, surveys and more extensive usability tests. In evaluating your website goals, GoingClear can help conduct user research and roll out website upgrades accordingly. We can also help you access the most relevant information about your website functionality.