Content Audit

Evaluating All of Your Website Content

Is your content consistent across marketing platforms? Do you know the top-performing content that delivers the most traffic to your website? According to a recent study, 37 percent of content marketers never do a well-conducted content audit. This represents a missed opportunity. A deep content audit can help you fine-tune your content marketing strategy and SEO results, increase audience engagement, improve conversion rate and reveal your content’s strengths and weaknesses. A GoingClear content audit is a five-step process that includes defining your content goals and metrics, creating a detailed inventory of your content, a detailed quantitative analysis of the content that reveals how much your audience is engaging with your content, an action plan that details what to do with all of the content (keep, delete or rewrite) and adjustments to your content marketing strategy based on the audit.