A brand audit examines all touch points through which your brand connects with the world. Before your business can prepare an effective marketing strategy, you must first understand where your brand is currently positioned and how customers and the market perceive it. You need to know how you compare to the competition. Every organization reviews their financials, why wouldn’t you do the same for your brand— your company’s most important asset?
Your GoingClear brand audit establishes the strength of your brand and how you compare to the competition. A brand audit includes a comprehensive review of your internal and external branding including: voice, brand values, culture, product, logo, website, marketing collateral, PR, content marketing, advertising and social media.