Drive more organic traffic to your website through B2B SEO.
B2B SEO Agency
About B2B SEO & GoingClear
As a B2B digital agency here in Boston, Massachusetts, founded in 2001, we’ve been helping our clients with SEO for years. We’ve seen the search engine landscape change and evolve over the years, but one thing remains the same: if you want to play the digital game, you must be present in search engine results pages for when your prospects are looking for what you offer. It’s a balance between using SEO to rank for branded terms and non-branded, generic keywords.
Branded terms to make sure your company name and variations of your company name rank. And then using non-branded, generic keywords that represent the services and products your company offers. Every B2B company should be running SEO if they want to grow from digital. Additionally, we track leads and deals won from organic sources and tie them back to revenue won from SEO.
B2B companies that have leaned on GoingClear for SEO services
Typical use cases that our B2B SEO solutions solve:
Specialized B2B SEO agency
You are a marketing manager at a B2B company and need a specialized B2B SEO agency to deliver successful SEO work throughout the year.
Providing Service Offerings
You offer services to companies and want to rank high in major search engines, such as Google, for the key terms and phrases that make up your service offerings.
Move Rankings to Page One
Your competition is fierce, and your company is nowhere to be found on page one, and now need help to move your rankings to page one.
Optimizing Core Web Vitals
You need a technical SEO team that excels at optimizing core web vitals, Google Search Console, and addressing miscellaneous indexing issues.
Link Building
You are looking for SEO content and link building to help strengthen your domain authority and rankings.
Expert SEO Optimizations
You want B2B SEO solved for your company and need an expert SEO team to create an effective SEO strategy, execute tactical items, and prove its success month over month.
Key benefits of GoingClear’s B2B SEO services
Deep expertise with B2B SEO specifically
Experts with the WordPress CMS and HubSpot CMS
Specializing in website migrations and preserving SEO during relaunches
Clear reporting, month over month, of position rankings and progress
Three carefully crafted monthly plans to drive your SEO forward
Flexible to provide SEO through agile support or our plans
Typical B2B SEO items we work on in our plans
Technical SEO
Similar to core web vitals but different in nature, technical SEO is your website baseline that you should be working on and keeping clean for your website scorecard and ongoing rank.
On-Site Optimization
We need to be set up and configured in a way that we can continue to optimize your site structure, schema and pages to power your SEO scores.
Core Web Vitals
Did somebody say website speed? Google wants to recommend websites that are fast. SEO isn't just about keywords and links. Your site needs to perform well and with speed. Ongoing testing and site and page optimization are part of the plan.
SEO Strategy
Might sound obvious, but we don't just jump into optimization. A clear SEO plan comes from thorough research, then is presented for stakeholder buy-in and delivered on.
SEO Content
Thoughtfully written content aimed to rank for SEO efforts but targeted to keep users on pages to appreciate reading through to increase UX & time on page scores.
Link Building
Core part of any SEO strategy is to have a strong back link portfolio with the right traffic, metrics, history & scores to be aligned with your link strategy.
Social SEO
Consistency is key when it comes to how Google or other major search engines will index & rank you. Social signals, when done properly can only help in your overall SEO strategy.
UX & Click-through-rate
It's not just about earning the click & link to your website, it's about keeping your users on your page with the right content to support strong website metrics.
Top B2B SEO FAQs
Should our company use SEO?
What it boils down to is… If your prospective customers & clients use search engines to look for the service or product that you sell and you’d like more customers & clients, then yes you should use SEO. IE: if your company offered “AI Banking Software” as a product, then wouldn’t you want to be positioned as high as possible in a top spot on say Google for when people type in that phrase or related keyword into the search field?
What’s the difference between SEO and B2B SEO?
First let’s define B2B which stands for Business to Business. Then apply that to SEO. SEO is Search Engine Optimization. When we are talking about B2B SEO, it simply means that we are specialized in performing SEO for businesses that offer services to other businesses. So instead of say a more B2C (Business to Consumer) example of looking for “red shoes”, then a more B2B (Business to Business) example could be “AI Banking Software” or “commercial construction” or “steel for bridge ”, etc. So when we say B2B SEO, we mean we are working on SEO for B2B companies.
How long does it take?
SEO generally takes anywhere from four to nine months to start to see impactful results from what we have seen. You might see certain spikes of progress within the first 30 days, but a more realistically, anywhere from four to nine is more realistic.
Is SEO considered lead generation?
Yes, due to the fact that if a lead is a prospective new client or customer and people use search to find what they are looking for and if they search, find what you offer through the search results, then click to your website and fill out a form, then that is considered a new lead.
Does GoingClear have monthly SEO plans?
Yes, we offer three monthly plans to choose from
Is SEO alone good enough to be present in results?
Great question. Although we do phrase SEO as Search Engine Optimization, one more evolved way to think about it is: Search Everywhere Optimization. People are using voice and AI prompts and social, etc to find solutions to their challenges. Still, no matter what, people are still going to Google and other major search engines to look for what they specifically need. They might ask a question or see different type of consolidated answers, but in the end – they do need to find a solution and might just use multiple ways to search for that solution when searching.
How do I know which plan is best for me?
When thinking about our different plans, conside how many core pillar subjects you’d like to be known for. Consider that each core pillar subject takes a lot of work to do it right, so from our Starter plan which has one main core pillar included, to our Plus plan which has three different core pillar subjects included.
Take the first step towards a more optimized website with a free SEO analysis audit & report from GoingClear
Optimize your website with SEO
SEO Website Audit