Cape Cod's leading guidebooks are combining websites, with one dynamic new internet portal, reachable at MobileCape.com. MobileCape.com will be heavily promoted on the covers and within the pages of both guidebooks,encouraging readers to quickly connect with advertisers on their IPhone, Blackberry or other mobiledevice. Every guidebook advertiser owns their unique interactive listing at MobileCape.com. Each listing contains a 50-word description and "touch screen" buttons to:
• instantly dial the listing owner's phone number
• instantly jump to the listing owner's website
• instantly show google GPS mapping/directions to the listing owner's location
More than 95 million US residents paid for mobile web services from their cell phones last year --roughly 1 out of every 3 people, according to Nielson Research. Remarkably, mobile web usesplits 48%/52% between users under/over the age of 35 with nearly as many 55+ users as teenagers.
MobileCape.com utilizes cutting-edge technology to extend the reach of traditional print advertis-ing quite literally in to the hands of tens of thousands of visitors expected on Cape Cod this season.