Best Practices for B2B Website Landing Pages
Attracting your audience to your B2B website can be a lot of hard work and takes a lot of careful planning. No matter how hard you work to increase your website visits, or how awesome your marketing campaign is, if your landing pages aren’t up to standard, your efforts won’t pay off as well.
Your B2B landing page is meant to convince visitors to take the next step in their customer journey, and it needs to offer value to your prospects.
In this article, we’ll discuss the best practices for B2B landing pages so you can create and design the perfect landing page for your company.
What Is a B2B Landing Page?
A B2B landing page is, in the simplest terms, the page on your B2B website that provides visitors with information on your products or services. You can direct your audience to this page (or pages) so you can encourage them to make a specific decision or take a specific action.
These landing pages can be created to offer a specific service, share more information about a feature you have included in your product, and much more. The page should be optimized to answer any questions your audience may have and to share knowledge.
What Key Elements Should Be Included in a B2B Landing Page?
Now that you understand the importance of the landing page of a B2B website, we’ll introduce you to the key elements that should be included in a high-quality landing page.
Clear and Compelling Copy
One of the most important elements of B2B landing pages is the content it contains. Without clear and compelling copy, it won’t keep your visitors’ attention and won’t make them want to buy your product or service.
With good copy, you’ll be able to fully optimize your landing page for SEO and ensure that it ranks well in search engine results.
Of course, this page isn’t your entire website, so you don’t have to tell your visitors everything about your business in this one place. Tell them enough to keep them interested and show off why you’re worth their time and money.
A Concise Form
Another important element is the form that you use to get information from your visitors. The form should get straight to the point and be easy to understand while being able to collect as much data as possible.
Make sure that you properly incentivize your visitors so they actually complete the form and don’t leave your website without giving you the information you want.
The Perfect Call-To-Action
Last, but certainly not least, you need a well-planned call-to-action (CTA). A well-designed CTA is able to stand out on the page and get website visitors to perform the desired action. Although CTAs can be easy to place, they need to be given a lot of thought to be effective.
Connect With GoingClear & Advance Your Digital Growth!
Creating B2B landing pages that actually get prospects interested and motivate them to take the next step in their buying journey is easier said than done. If your landing page isn’t doing what it’s meant to, you can partner with a team of experts that knows all about B2B marketing.
GoingClear’s team has many years of experience and understands what a good landing page should look like. Contact us today and find out how we can help you build the perfect landing page for your business!