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Video marketing is not a new invention and it plays a big role in the marketing world. However, creating videos can be quite challenging as there is a lot that goes into making videos for marketing purposes. With that said, innovative B2B video production can help your company stand out and engage with your audience on a deep level.

There are many different ways to approach video production as a B2B company, but not all of them are effective or worth your time.

In this article, we’ll look at the five most common B2B video production projects and what they’re all about. These five are popular because they result in real rewards when done correctly.

So, without wasting any more time, let’s take an in-depth look at the most common video production projects B2B businesses can use as part of their awesome video marketing strategies.

Explainer Videos

Videos that dive into the nitty gritty of a subject are quite popular. They can form the foundation of a good B2B video production project. If you’re offering a complicated service or product, creating easy-to-understand explainer videos will definitely be appreciated by your customers.

Your videos should explain a topic in a comprehensive, concise, and captivating manner without ever getting boring or going on too long. Making an entertaining explainer video can be a bit challenging to achieve. However, it’s worth all the effort you put in.

Well-planned explainer videos can also be a great way to promote new products or services, as long as you stick to the best practices to ensure the quality of your videos is always top-notch.

You don’t necessarily have to hire actors or get your staff to feature in your videos, you can make an animated video to explain them in a creative way. Animated videos are quite popular and they’re often more entertaining and engaging than normal explainer videos.

You can also make how-to videos, or tutorials to teach your audience about your brand and products or services. Educational and interactive videos are dominating marketing trends, so it’s a good idea to familiarize yourself with the idea of making them.

Product Videos

This form of marketing video is rather similar to explainer videos. This is because the aim is to educate on a specific topic. But in this case, the topic is your product(s) and the video has to highlight all the features and benefits that the product offers.

With this kind of video, you need to focus on the product itself. How it can make your customers’ lives better, how it will change how they perform specific tasks, and so on.

Basically, you want to display how exactly your product works to solve problems that your customers face, and why they can’t live without it. Keep in mind that you have to feature your actual product or service, not a representation of it, or your viewers will not be impressed.

Product videos are often one of the core elements of good B2B video production projects. This is because they’re an easy way to show off what the products are capable of.

Virtual Events

Virtual events have become a lot more popular in recent years, and they can play a big role in your video marketing strategy. These videos require a bit more planning and patience to pull off, but they’re highly valuable.

With virtual events, you can network with more ease than you could in person because you can create specific discussion rooms and keep an eye on the conversations attendees of your event are having.

In-person events take a lot of time to plan and are often quite expensive, while virtual events are far quicker to arrange and don’t cost nearly as much. You can be very creative with virtual events and make them highly engaging and a lot of fun. 

What’s more, you can share these events on social media and attract more attention.

Customer Testimonial Videos

The value of customer reviews and testimonials cannot be emphasized enough. Social proof is a big deal because it has a deep impact on your brand and sales. People are swayed by the opinions of others and good reviews can improve a company’s image quite a lot.

The experience of other customers will affect whether or not potential customers want to support your company. That’s why you should leverage customer testimonial videos and show your audience that you’re the solution to their problems.

You have several ways of making the most of customer testimonial videos. You can present them in demonstrations to encourage viewers to buy from you. Or, you can share them on social media for others to view and share as well.

These videos don’t have to be very long. As long as they promote your product or service in an authentic way, they can be pretty short.

Social Media Videos

Storytelling through videos is a popular way of marketing, and you can make it part of your B2B video production project and your social media marketing campaign. People love consuming videos on social media and they enjoy content from brands, especially when it feels genuine and intimate.

You can share videos you made for other purposes. This includes explainer or tutorial videos, with your social media following to get more engagement and interest. Answering frequently asked questions with entertaining and informative videos is also a good idea.

Social media platforms are also ideal for sharing company news. You can keep your target audience up-to-date with new products, upcoming projects, and any news related to your company. This will make them feel more involved and build trust while also improving your brand image.

Being motivated by other people’s successes is a great way to encourage yourself and come up with really good ideas for your B2B video production projects. Feel free to look at the video content created and shared by your favorite brands. Get inspired by what they’ve done. (Don’t steal their ideas, just learn from them and get an understanding of why their videos are popular)

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Now that you know all you need to about the most common B2B video production projects, it’s time to get started with your own. This can still be challenging, despite the new knowledge you’ve gained, so if you need some expert assistance, you can reach out to GoingClear.

Our team of dedicated professionals with experience in design, development, marketing, and strategic services is ready to guide you in the right direction. Our team will be happy to help you build a fantastic B2B video production campaign.