B2B Video marketing is not a new invention, and it plays a big role in the marketing world. However, creating videos can be quite challenging as there is a lot that goes into making videos for marketing purposes. With that said, innovative B2B video production can help your company stand out and engage with your audience on a deep level without making them large projects, but rather focus more on B2B website-type content evolved into videos.
There are many different ways to approach video production as a B2B company, but not all of them are effective or worth your time.
In this article, we’ll look at the five most common B2B video production projects and what they’re all about. These five are popular because they result in real impact when done correctly.
So, without wasting any more time, let’s take an in-depth look at the most common video production projects B2B businesses can use as part of their awesome video marketing strategies.
Explainer Videos
Videos that dive into the nitty-gritty of a subject are quite popular. They can form the foundation of a good B2B video production project. If you’re offering a complex service or product, creating easy-to-understand explainer videos will be greatly appreciated by your customers.
Your videos should explain a topic in a comprehensive, concise, and captivating manner without ever getting boring or going on too long. Making an entertaining explainer video can be a bit challenging to achieve. However, it’s worth all the effort you put in.
Well-planned explainer videos can also be a great way to promote new products or services, as long as you stick to the best practices to ensure the quality of your videos is always top-notch.
You don’t necessarily have to hire actors or get your staff to feature in your videos; you can make an animated video to explain them in a creative way. Animated videos are quite popular and often more entertaining and engaging than traditional explainer videos.
You can also create how-to videos or tutorials to educate your audience about your brand, products, or services. Educational and interactive videos are dominating marketing trends, so it’s a good idea to familiarize yourself with the idea of making them.
Product Videos
This form of marketing video is rather similar to explainer videos. This is because the aim is to educate on a specific topic. However, in this case, the topic is your product(s), and the video must highlight all the features and benefits that the product offers.
With this kind of video, you need to focus on the product itself. How it can make your customers’ lives better, how it will change how they perform specific tasks, and so on.
Basically, you want to display how exactly your product works to solve problems that your customers face, and why they can’t live without it. Keep in mind that you have to feature your actual product or service, not a representation of it, or your viewers will not be impressed.
Product videos are often a core element of effective B2B video production projects. This is because they’re an easy way to show off what the products are capable of.
Virtual Events
Virtual events have become a lot more popular in recent years, and they can play a big role in your video marketing strategy. These videos require a bit more planning and patience to pull off, but they’re highly valuable.
With virtual events, you can network more easily than you could in person because you can create specific discussion rooms and monitor the conversations attendees are having during your event.
In-person events require a significant amount of time to plan and are often quite expensive, whereas virtual events are far quicker to arrange and cost significantly less. You can be very creative with virtual events and make them highly engaging and a lot of fun.
What’s more, you can share these events on social media and attract more attention.
Customer Testimonial Videos
The value of customer reviews and testimonials cannot be emphasized enough. Social proof is a significant factor because it has a profound impact on your brand and sales. The opinions of others can sway people, and good reviews can significantly improve a company’s image.
The experience of other customers will affect whether or not potential customers want to support your company. That’s why you should leverage customer testimonial videos and show your audience that you’re the solution to their problems.
You have several ways of making the most of customer testimonial videos. You can present them in demonstrations to encourage viewers to buy from you. Or, you can share them on social media for others to view and share as well.
These videos don’t have to be very long. As long as they promote your product or service in an authentic way, they can be pretty short.
Social Media Videos
Storytelling through videos is a popular marketing approach, and you can incorporate it into your B2B video production project and social media marketing campaign. People love consuming videos on social media, and they enjoy content from brands, especially when it feels genuine and intimate.
You can share videos you made for other purposes. This includes explainer or tutorial videos, with your social media following to get more engagement and interest. Answering frequently asked questions with entertaining and informative videos is also a good idea.
Social media platforms are also ideal for sharing company news. You can keep your target audience up-to-date with new products, upcoming projects, and any news related to your company. This will make them feel more involved and build trust while also improving your brand image.
Being motivated by other people’s successes is a great way to encourage yourself and come up with really good ideas for your B2B video production projects. Feel free to look at the video content created and shared by your favorite brands. Get inspired by what they’ve done. (Don’t steal their ideas, just learn from them and get an understanding of why their videos are popular)
Now that you are powered up by this additional B2B video knowledge to start to integrate into your digital campaigns, potentially, feel free to keep exploring our website, or check out our resource hub or B2B video production services.