Author: GCI Staff

Evergreen Content: A Content Marketer’s Best Friend

If you’re involved with content marketing, blogging, SEO or Internet marketing in any way, you’ve probably heard the term “evergreen content.” While the phrase may bring images of lush forests of green trees to mind, the term has nothing to...

KEEP READING

Digital Marketing Strategy & Lead Generation: Ensuring ROI from Digital

In order to be successful in today’s connected business environment, it’s essential for companies across industries to have a solid plan in place for online marketing. Even if you don’t conduct business online, you still need to have an Internet...

KEEP READING

7 Effective Strategies for Ranking in the Local Pack

Increasingly, consumers are using the Internet to find local businesses. This is particularly true when it comes to people searching for things on their mobile devices. If you own or manage a business, this is a positive trend because local...

KEEP READING

Understanding the Questions Your Audience Is Asking

Have you ever watched an interview and realized there was a huge disconnect between what an interviewer asked and the answer an interviewee rendered? While a question that seems disjointed from the resultant response may occasionally be chalked up to...

KEEP READING

Finding Your Audience on Social Media

When it comes to digital marketing, it can be difficult for small and midsize businesses to compete with their larger competitors, particularly if those larger competitors have been around longer than your business. While you may be investing money in...

KEEP READING

Why Understanding the Customer Journey is Essential to Good Web Design

Whether you work in WordPress development exclusively or you use other platforms for website development, it’s essential for you to be intimately familiar with the customer journey. Why is that the case? Because understanding the customer journey can enable you...

KEEP READING

How Will Google’s Change to a Mobile-First Index Affect Organic Rankings?

It’s only natural to get nervous when Google prepares for a major algorithm update because even a minor change has the chance to influence where your website lands in search engine results pages. A small change may even require you...

KEEP READING