Website optimization and CRO (Conversion Rate Optimization) are very similar in nature, where both digital tactics are used to improve website effectiveness. One of the key metrics that website optimization or CRO can be used for is measuring the number of conversions on key pages of your website. Website optimization can be seen as a more collective term to improving a website, where CRO could be considered a subset, where you are taking specific action on specific pages and running experiments over a specific period of time to realize a winner, or better said, realize the website pages that work or convert more than former versions.

GoingClear created its own framework, the G³ Framework, as a north star for companies looking to leverage their websites to win growth. The G³ Framework stands for Getting Eyes. Giving Knowledge. Growing Pipeline®. We believe that at the core, your website can be a clear and powerful driver of growth. After your website is in the right place with the right foundational items, the goal is to run & execute the most impactful website optimizations & website campaigns. These items can fall into three general buckets: Getting Eyes. Giving Knowledge or Growing Pipeline.® Specifically, either focused on getting more eyes from the right channels to your website or giving site visitors the right knowledge & content to increase conversions, or ultimately, focusing on growing pipeline where we are using tactics to increase deal opportunities.

In summary, during any 90-day sprint we work on together, the tactical items we deliver are guided by an overall website strategy that highlights which area of the framework is most important during that sprint and where we should be spending our time to support the metrics that matter most.

Generally, for B2B websites, there is a focus on squeezing as much value and conversions out of them. B2B websites are usually heavily leveraged in marketing departments to deliver qualified leads to sales. When considering using CRO or Website optimization as digital tactics, marketing leaders typically need to increase leads and effectiveness on their websites to deliver more to sales.

Sometimes, when considering website optimization and CRO for B2B websites, it’s not necessarily about getting more traffic, as they typically have enough traffic, but rather about increasing conversions from that website traffic through their website.

With our website optimization & CRO plans, we start with a website & digital audit, then present our findings and the areas of optimization that would deliver the highest impact and return. Ultimately, we work through together, but you have the final say on which items & initiatives we may proceed with.

We deliver this service in a 90-day sprint, so a three-month commitment is required. Three months is enough time to audit, plan, and deliver on a handful of key website optimizations & or campaigns.

CRO (Conversion Rate Optimization) works where key website pages that provide the most value to marketing & sales efforts are defined, audited, and then optimized. The end result is that those pages will deliver more conversions as a result of properly done CRO and website optimization.

We could, but the target is typically laser-focused on only the most impactful pages. Usually, there could be a focus on anywhere between 1 and 5 key pages that have a higher volume of traffic funneled through.

The underlying thought here is that you are a B2B company running paid media or have earned or owned website traffic coming into your website, and since it is probably costing you to bring that traffic in, then why not try to convert as much of that website traffic as possible using website optimization & conversion rate optimization services to do just that. 

We offer three plans listed towards the bottom of this page; you can learn more about each. The three plans are: Starter, Essentials, and Plus.