B2B Professional Services Web Design, PPC, SEO and Branding Example

About Boston Engineering

Industry

Professional Services

Industrial, defense, and medical device companies trust Boston Engineering to turn their bold visions into the novel and life-changing. From a robotic fish that identifies underwater security threats, to a system that will detect COVID-19 in minutes, Boston Engineering creates products that save and preserve lives and improve the world we live in. Boston Engineering combines rigor, which ensures exceptional quality, with Agile development, which provides continuous iteration, rapid problem solving, and faster time to market.

How GoingClear Helped

Services

Initially, Boston Engineering was looking for a digital agency that would support their ongoing digital and branding optimization work they needed as well as supporting their B2B marketing website. The relationship turned into much more where we continued to serve Boston Engineering with all of their B2B digital marketing needs such as B2B SEO, B2B PPC as well as video production, branded design collateral, LinkedIn Advertising, email marketing automation and more.

They had a smaller internal marketing team who were smart, great to work with and dedicated to seeing digital win. That two-person marketing team generated 28% of the firm’s sales through demand gen leads converted to close won/sales. We exceeded industry benchmarks with a Google Ads CTR that was 33% higher than the industry average. Through focused inbound marketing, we helped contribute millions of dollars to pipeline with average deal sizes ranging from $50k to $500k. Plus, we had fun working on a quick-turn around video production project they needed which involved martitime defense and their underwater drone!