Manufacturing Web Design

GoingClear partnered with the Fabreeka marketing team to redesign and develop their new B2B website. Prior to this new site, they had a dated website that had a difficult-to-manage WordPress admin interface and non-mobile-friendly optimized pages. In addition to setting a fresh new design system for their new website and working through custom internal pages for the most high-impact pages, we also created custom search and filtering options for users, as well as a clear backend structure to manage dynamic content and pages that relate to other website elements, such as product documents and collateral.  Outside of those core website features, the project also involved delivering a multilingual website that used English as the primary language, but also offered simplified Chinese, French Canadian, and German language translations. Did we mention this new website had to be fully designed and developed within 5.5 weeks for an important internal marketing initiative they had planned? The project was on track, delivered on time, and the team at Fabreeka was impressive, consistently providing timely feedback and holding ad hoc meetings for review sessions as needed to meet milestone dates. Overall, it was a pleasure to work with the marketing team at Fabreeka and we look forward to supporting their ongoing website optimization needs.

This enterprise website design project for client Novanta Photonics started with them seeking a partner in the B2B web design and development space to work closely with them to design and develop their new, large-lead-gen-focused website. One of the challenges with building was that Novanta Photonics acquired four well-known brands in their space, each with its own website and complex B2B product catalog, and each with its own SEO domain authority that needed to be preserved and carried over. Working through this project from the hefty sitemap planning & information architecture phase to the web design phase went well and stayed on track.  The web development coding phase took time to optimize their dynamic content, the advanced product catalog flow, and the ability to edit different components within a WordPress CMS. The website also had to support easy integration of Salesforce & and Pardot embedded forms. After their website launched, website admin training was completed, and SEO domain authority was preserved, we continued to work through B2B SEO & technical website optimization to strengthen their website presence in search and rank for key terms and phrases that helped lead gen efforts, which was all tracked through their integrated website forms into their CRM.

Kittredge Restaurant Equipment not only needed a marketing-friendly website to serve their customers, but they also needed a robust and API-driven eCommerce website application as well. For their eCommerce needs specifically, team GoingClear layered in data from both their custom and dated ERP system, which was SunsoftERP(former TRX), as well as cross-referenced data to adjust pricing dynamically through AutoQuotes (by Revalize). Additionally, not only displaying products, but we designed & developed a customized customer portal which has unique pricing and discounts along with markups and specific pricing per customer that, while logged in, views different pricing per product based on their customized tier. Also, there are recommended lists, favorite lists, custom import and export features with instant record updating, and more. Their new website and web app are fully mobile, tablet, & desktop bootstrap framework-friendly and come with lots of bells and whistles to ensure Kittredge’s customers & prospects have a delightful digital user experience. In addition, through post-launch website optimization, this website was continually optimized to ensure effective conversion paths for users, with a focus on increasing conversion rates for key metrics.

GoingClear was responsible for both the design and development of the new LAB Medical Manufacturing website. Their new website showcases some complex development work including advanced hover animations, a highly customized Request A Quote pop-up form, and an accordion-style Careers page with customizable bullet lists and fields. Like other clients, Lab Medical worked with one of our photographers to capture the perfect shots. To top it off, the new site is responsive with optimized images and a sticky header, making it easy to view and navigate on any mobile device.