Chapter 1
Introduction
In our modern digital world, leveraging multiple marketing channels to grow your client base and build trust within your industry has never been more important for B2B SEO.
For B2B companies, Search Engine Optimization (SEO) continues to be an invaluable marketing channel. Especially since key decision-makers use search engines to find solutions to their organization’s problems while at work.
SEO is a digital marketing strategy that focuses on improving your company’s search engine rankings. It allows your business to rank for the key search terms and keywords your ideal clients are searching for. If you can successfully implement an SEO strategy that lets your business claim those first few coveted search engine listings, it can be an excellent way to rapidly grow your revenues. In addition, it helps build a solid list of potential B2B clients.
In this guide, we’re going to walk through everything there is to know about B2B SEO. Including how you can begin implementing an organic search strategy in your business. We’re going to discuss what makes B2B SEO different from traditional SEO. We will also cover the key elements of search engine optimization. Finally, we’ll discuss keyword research strategies, go over metrics and key performance indicators, and look at backlink strategies as well as reporting and analysis.