It’s a holistic approach to marketing and sales through attracting strangers, converting prospects, closing deals and delighting customers. Inbound can be taken a step further with the servicing of customers as well. Brands and businesses that are leveraging this really understand the full customer life cycle of any contact and how to maximize their lifetime value.
To stay focused on the marketing side of inbound, getting website traffic and converting those prospects into leads for sales teams to follow up on and close is where we typically spend the most time. From lead generation and a multi-channel strategy of attracting strangers to your website or channels and then nurturing them through call to actions, marketing automation, lead forms, content offers, digital products or web apps and other value-driven buyers journey assisting elements, we develop and integrate all of these different pieces to an inbound marketing campaign.
Content Marketing and Inbound Marketing are similar in nature where they both heavily rely on content. Where they differ is that essentially, content marketing is just one piece of inbound marketing. Content marketing alone cannot take full advantage of what a total inbound marketing approach has to offer where there is technology, SEO, marketing automation and more that go into a successful inbound marketing strategy.