Digital Marketing

Inbound Marketing

 

Attract, Convert, Close and Delight

As a certified Boston inbound marketing agency partner, we enjoy working with our clients to integrate and optimize an inbound approach to assist their marketing and sales goals. For companies that are newer to inbound marketing, consider it to be a transparent, calculated, collective, focused, KPI and goal driven way to win new business whether it is a brand new customer or repeat business. With access to your CRM, we can tie our marketing campaigns back to specific revenue creation which also makes Inbound a win-win. And for those already familiar with inbound marketing or understand the nature of all its moving parts and need a hand, we are here to help with that too!

One of the most important elements when it comes to an Inbound marketing campaign is having close access to all things website, from web forms and tracking codes to continual optimization, call to actions, blogging, landing pages and more. With a local in-house Boston team that can move all parts of your digital growth forward, we enjoy delivering success on any inbound marketing strategy we develop and implement.

What is Inbound Marketing?

It’s a holistic approach to marketing and sales through attracting strangers, converting prospects, closing deals and delighting customers. Inbound can be taken a step further with the servicing of customers as well. Brands and businesses that are leveraging this really understand the full customer life cycle of any contact and how to maximize their lifetime value.

Boston Inbound Marketing Agency

How does GoingClear Interactive Help Companies with Inbound Marketing?

To stay focused on the marketing side of inbound, getting website traffic and converting those prospects into leads for sales teams to follow up on and close is where we typically spend the most time. From lead generation and a multi-channel strategy of attracting strangers to your website or channels and then nurturing them through call to actions, marketing automation, lead forms, content offers, digital products or web apps and other value-driven buyers journey assisting elements, we develop and integrate all of these different pieces to an inbound marketing campaign.

How does Content Marketing compare to Inbound Marketing?

Content Marketing and Inbound Marketing are similar in nature where they both rely heavily on content. Where they differ is that essentially, content marketing is just one piece of inbound marketing. Content marketing alone cannot take full advantage of what a total inbound marketing approach has to offer where there is technology, SEO, marketing automation and more that go into a successful inbound marketing strategy.

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